Entries by Allison Munro

The Value of a Registered User

We compared the behaviours of several million users in two groups: registered users vs. non-registered users to help quantify the impact a registered user has on KPIs like pageviews, return visits, and time spent. Registered users view 7x more pages per week and generate 5x more return visits per week compared to non-registered users. Here are the […]

Browser-Based Push Notifications: A New Channel

Many media organizations have used app-based push notifications, but few have discovered the potential of browser-based push notifications. Real-time push notifications are not competing with email but enable you to enter into the space of personal forms of communication, effectively competing with SMS and other personal alerts. Entrepreneur Ariel Seidman captures this well: Now that […]

The Impact of Audience Engagement

We are often asked how on-site engagement drives KPIs like pageviews, time-spent, click-through rates, and user registration. So we took a look at the behaviours of millions of users across our network of over 600 media brands to find out. The Impact of Engagement on Pageviews, Time-Spent & User Registration In order to measure this impact, we […]

Webinar On Demand: How CBC Creates Real Conversations Below the Fold

At a time where others are shutting down their comment sections and struggling to maintain civility in their online communities, CBC (Canadian Broadcasting Corporation) has shown it’s still possible to promote a respectful exchange of ideas. Hear from CBC’s Senior Manager, Public Affairs and Product Owner, Web Presentation as they discuss the challenges media organizations […]

CBC Improves the Quality of Online Conversations Below the Fold

CBC is committed to growing a more vibrant online community on CBC.ca and creating a more civil user experience in line with their community standards. Leveraging Viafoura’s enhanced features (including email verification, display name, avatar moderation, and user muting), CBC has been able to increase the number of ‘real’ people engaging in ‘real’ conversations, reduce the […]

Taking Your Audience Back: The Power of On-site Engagement

Marketers and Media Organizations: We are One In the production of content, companies are thinking more like media organizations, and media organizations are thinking more like marketers as we all work to secure the interest and attention of our audience. Whether the goal is to inform, educate or entertain, our audience is the most important […]

Download the Report: The Business Case For Engagement

Convert site visitors into paying customers by prompting visitors to gradually increase their engagement through the “Ladder of Participation.” here is a definitive correlation between user engagement and conversion. As a user becomes increasingly engaged, they are more willing to pay for a digital publishers content or services. More importantly, users who are more active in the publisher’s online community make […]

Meet us at ONA16

It’s almost time! We’re heading to Denver, Colorado (September 15-17) to connect with the best in digital media. Since we had such a great time at ONA last year, we didn’t even have to think twice about attending ONA16. See our Engagement Tools in Action This year’s conference is special to us. We’re unveiling our new engagement tools, […]

Blog Digest: Get an A+ in Audience Development

The days are getting shorter, the kids have gone back to school, and it’s back to basics. From webinars, events, and contests – you’ll be sure to get an A+ in audience development with our fall checklist: Live Webinar: Creating Deeper Connections Ready to unlock the potential of your first-party data and access powerful audience […]