Entries by Allison Munro

Graham Media Group Empowers Online Communities with Viafoura

Graham Media Group implements the Viafoura Audience Development Platform across its seven digital properties to uphold its commitment to celebrating local communities and giving voice to the stories that matter. “Viafoura is a much needed and welcomed enhancement to Graham Media Group, improving the user experience and increasing audience engagement across our sites,” said Jon […]

Your Comment Section, Your Ads, Your Revenue

Display Your Own Ad Units  to Increase Profits here’s one question that we often hear: “Do you offer a revenue-share for ads that display within your commenting platform?” The answer is simple, we don’t. We believe your high-value real estate and customer experience should be driven by you and within your control. Viafoura real-time commenting […]

The Value of a Registered User

We compared the behaviours of several million users in two groups: registered users vs. non-registered users to help quantify the impact a registered user has on KPIs like pageviews, return visits, and time spent. Registered users view 7x more pages per week and generate 5x more return visits per week compared to non-registered users. Here are the […]

Browser-Based Push Notifications: A New Channel

Many media organizations have used app-based push notifications, but few have discovered the potential of browser-based push notifications. Real-time push notifications are not competing with email but enable you to enter into the space of personal forms of communication, effectively competing with SMS and other personal alerts. Entrepreneur Ariel Seidman captures this well: Now that […]

The Impact of Audience Engagement

We are often asked how on-site engagement drives KPIs like pageviews, time-spent, click-through rates, and user registration. So we took a look at the behaviours of millions of users across our network of over 600 media brands to find out. The Impact of Engagement on Pageviews, Time-Spent & User Registration In order to measure this impact, we […]

Webinar: How CBC Creates Real Conversations Below the Fold

At a time where others are shutting down their comment sections and struggling to maintain civility in their online communities, CBC (Canadian Broadcasting Corporation) has shown it’s still possible to promote a respectful exchange of ideas. Hear from CBC’s Senior Manager, Public Affairs and Product Owner, Web Presentation as they discuss the challenges media organizations […]

CBC Improves the Quality of Online Conversations Below the Fold

CBC is committed to growing a more vibrant online community on CBC.ca and creating a more civil user experience in line with their community standards. Leveraging Viafoura’s enhanced features (including email verification, display name, avatar moderation, and user muting), CBC has been able to increase the number of ‘real’ people engaging in ‘real’ conversations, reduce the […]

Taking Your Audience Back: The Power of On-site Engagement

Marketers and Media Organizations: We are One In the production of content, companies are thinking more like media organizations, and media organizations are thinking more like marketers as we all work to secure the interest and attention of our audience. Whether the goal is to inform, educate or entertain, our audience is the most important […]