Entries by Allison Munro

Download the Report: The Business Case For Engagement

Convert site visitors into paying customers by prompting visitors to gradually increase their engagement through the “Ladder of Participation.” here is a definitive correlation between user engagement and conversion. As a user becomes increasingly engaged, they are more willing to pay for a digital publishers content or services. More importantly, users who are more active in the publisher’s online community make […]

Meet us at ONA16

It’s almost time! We’re heading to Denver, Colorado (September 15-17) to connect with the best in digital media. Since we had such a great time at ONA last year, we didn’t even have to think twice about attending ONA16. See our Engagement Tools in Action This year’s conference is special to us. We’re unveiling our new engagement tools, […]

Blog Digest: Get an A+ in Audience Development

The days are getting shorter, the kids have gone back to school, and it’s back to basics. From webinars, events, and contests – you’ll be sure to get an A+ in audience development with our fall checklist: Live Webinar: Creating Deeper Connections Ready to unlock the potential of your first-party data and access powerful audience […]

New Look. New Engagement Tools. A More Powerful Platform.

Viafoura Launches Next Phase of Audience Development Platform We’ve got a brand new look. We hope you love it as much as we do! We’ve rolled out a new logo, website, and added new engagement tools to the Viafoura Audience Development Platform to reflect our commitment to empowering the digital world’s interactions, connections, and relationships. You might […]

Blog Digest: Engagement Edition

What’s new with Viafoura? New Look. New Tools. A More Powerful Platform. We’ve rolled out a new logo and website to embody the evolution of our brand and platform. To better reflect where Viafoura is now and where we are going, we’re excited to share with you this announcement. But one thing hasn’t changed – we’re still […]

INMA Report: Five Takeaways to Leverage Big Data

In April 2016, INMA co-hosted Big Data Media Week. INMA recently released Big Data for Media 2.0: Going Data-First to continue this discussion. We’re summarizing this report and highlighting our top five takeaways for digital publishers: 1. Big Data is the “thing” Big Data isn’t the next big thing. It’s the thing. It’s what digital publishers need […]

Community Moderation Starts & Ends With Viafoura Smart Moderation

hile most media organizations are focused on harnessing the value of audience engagement, many are wrestling with how best to manage growing and established communities. Communities have long been plagued by harassing trolls, armed with abusive language, and spam filling in the comment sections—all of which drives away online audiences and stops user engagement in its […]

Webinar On Demand: Civility Matters

  Curious about the intersection of civility in media and politics and why it’s important to you? Hear from Tracey Todd, Social Media Director from NICD, and Dan Seaman, Product Director from Viafoura as they discuss best practices to drive civil discourse between citizens, media, and the government. This webinar will explore the following topics: […]

Interview: Penny Riordan & Katie Steiner

Penny Riordan, Director of Digital Content Partnerships at GateHouse Media and Katie Steiner, Communication Associate at Engaging News Project share their best practices for commenting, engagement, and beyond. Q: How do you create an engaging online community? Penny: If you haven’t already, start looking at your comments. Look for the people who are asking the questions. Ask a follow […]