Entries by Allison Munro

New Look. New Engagement Tools. A More Powerful Platform.

Viafoura Launches Next Phase of Audience Development Platform We’ve got a brand new look. We hope you love it as much as we do! We’ve rolled out a new logo, website, and added new engagement tools to the Viafoura Audience Development Platform to reflect our commitment to empowering the digital world’s interactions, connections, and relationships. You might […]

Blog Digest: Engagement Edition

What’s new with Viafoura? New Look. New Tools. A More Powerful Platform. We’ve rolled out a new logo and website to embody the evolution of our brand and platform. To better reflect where Viafoura is now and where we are going, we’re excited to share with you this announcement. But one thing hasn’t changed – we’re still […]

INMA Report: Five Takeaways to Leverage Big Data

In April 2016, INMA co-hosted Big Data Media Week. INMA recently released Big Data for Media 2.0: Going Data-First to continue this discussion. We’re summarizing this report and highlighting our top five takeaways for digital publishers: 1. Big Data is the “thing” Big Data isn’t the next big thing. It’s the thing. It’s what digital publishers need […]

Community Moderation Starts & Ends With Viafoura Smart Moderation

hile most media organizations are focused on harnessing the value of audience engagement, many are wrestling with how best to manage growing and established communities. Communities have long been plagued by harassing trolls, armed with abusive language, and spam filling in the comment sections—all of which drives away online audiences and stops user engagement in its […]

Webinar On Demand: Civility Matters

  Curious about the intersection of civility in media and politics and why it’s important to you? Hear from Tracey Todd, Social Media Director from NICD, and Dan Seaman, Product Director from Viafoura as they discuss best practices to drive civil discourse between citizens, media, and the government. This webinar will explore the following topics: […]

Interview: Penny Riordan & Katie Steiner

Penny Riordan, Director of Digital Content Partnerships at GateHouse Media and Katie Steiner, Communication Associate at Engaging News Project share their best practices for commenting, engagement, and beyond. Q: How do you create an engaging online community? Penny: If you haven’t already, start looking at your comments. Look for the people who are asking the questions. Ask a follow […]

Webinar On Demand: A New Approach to Engagement

Watch the webinar on demand now — featuring Penny Riordan, Director of Digital Content Partnerships from GateHouse Media, Katie Steiner, Communication Associate from the Engaging News Project, and Dan Seaman, Product Director from Viafoura. A New Approach to Engagement explores the following topics: Key Takeaways How to leverage the supporting research to build your Business Case for Engagement Tactics and […]

Event Roundup: 2016 Audience Development Conference

  Last week, the Viafoura team took on the 2016 Audience Development & Circulation Management Conference, held at Dallas Morning News. We embraced the conference in full force, attending a diverse array of sessions on driving engagement, growing audiences, and diversifying revenue sources. The speakers inspired us with their innovative ideas, practical experiences, and ability […]

Viafoura Takes on the 2016 Audience Development Conference

We’re packing our suitcases and breaking out the cowboy boots. Why? Because the Viafoura team is going to Dallas, Texas! That’s right – we’re heading to the 2016 Audience Development & Circulation Management Conference (June 7-8) hosted at The Dallas Morning News. We’re looking forward to hearing from an authoritative lineup of speakers curated by […]