Entries by Allison Munro

Event Roundup: INMA 2016

We had a great time connecting with the strategists, catalysts, audience-builders, and revenue executives from the world’s leading news media organizations at the 86th Annual INMA World Congress in London. We gained innumerable insights from the conference and have put together an #INMA16 roundup (Viafoura-style!) to reflect back on the key takeaways for media organizations. […]

Why Attention Time Matters for Digital Publishers

p until recently, digital publishers relied heavily on metrics like pageviews and monthly uniques to measure reach, but the industry is shifting its focus beyond these moment-based metrics and zeroing in on time spent. Now buyers, sellers, and marketers are using “time spent” as a way to overcome viewability concerns. Attention metrics are helping to […]

Webinar On Demand: The Future of Engaged Journalism with Jake Batsell

  Watch the webinar on demand now — featuring Engaged Journalism author Jake Batsell and Dan Seaman, Product Director at Viafoura. The Future of Engaged Journalism webinar will explore the following topics: Key Takeaways Discover five key areas to self-assess your efforts in journalistic engagement Leverage audience loyalty to fuel financial survival in the digital age Gain […]

Interview: Jake Batsell

Jake Batsell Author of Engaged Journalism, Digital Journalism Professor, SMU, shares his thoughts on the media business today and what the future of engaged journalism will look like. Q: How have you seen journalism evolve in the digital age? Are there any challenges and opportunities that this evolution presents for anyone thinking of joining the […]

Harnessing the Value of Online Commenting

You’ve heard it before: “Don’t Read The Comments.” It’s a common online mantra that is gaining traction. In fact, over the past year, several major Canadian publications such as the Toronto Star, Sun Media and The National Post have taken this phrase to heart, and made it so you can’t read comments. Where does this […]