Entries by Allison Munro

Webinar On Demand: A New Approach to Engagement

Watch the webinar on demand now — featuring Penny Riordan, Director of Digital Content Partnerships from GateHouse Media, Katie Steiner, Communication Associate from the Engaging News Project, and Dan Seaman, Product Director from Viafoura. A New Approach to Engagement explores the following topics: Key Takeaways How to leverage the supporting research to build your Business Case for Engagement Tactics and […]

Event Roundup: 2016 Audience Development Conference

  Last week, the Viafoura team took on the 2016 Audience Development & Circulation Management Conference, held at Dallas Morning News. We embraced the conference in full force, attending a diverse array of sessions on driving engagement, growing audiences, and diversifying revenue sources. The speakers inspired us with their innovative ideas, practical experiences, and ability […]

Viafoura Takes on the 2016 Audience Development Conference

We’re packing our suitcases and breaking out the cowboy boots. Why? Because the Viafoura team is going to Dallas, Texas! That’s right – we’re heading to the 2016 Audience Development & Circulation Management Conference (June 7-8) hosted at The Dallas Morning News. We’re looking forward to hearing from an authoritative lineup of speakers curated by […]

Event Roundup: INMA 2016

We had a great time connecting with the strategists, catalysts, audience-builders, and revenue executives from the world’s leading news media organizations at the 86th Annual INMA World Congress in London. We gained innumerable insights from the conference and have put together an #INMA16 roundup (Viafoura-style!) to reflect back on the key takeaways for media organizations. […]

Why Attention Time Matters for Digital Publishers

p until recently, digital publishers relied heavily on metrics like pageviews and monthly uniques to measure reach, but the industry is shifting its focus beyond these moment-based metrics and zeroing in on time spent. Now buyers, sellers, and marketers are using “time spent” as a way to overcome viewability concerns. Attention metrics are helping to […]

Webinar On Demand: The Future of Engaged Journalism with Jake Batsell

  Watch the webinar on demand now — featuring Engaged Journalism author Jake Batsell and Dan Seaman, Product Director at Viafoura. The Future of Engaged Journalism webinar will explore the following topics: Key Takeaways Discover five key areas to self-assess your efforts in journalistic engagement Leverage audience loyalty to fuel financial survival in the digital age Gain […]

Interview: Jake Batsell

Jake Batsell Author of Engaged Journalism, Digital Journalism Professor, SMU, shares his thoughts on the media business today and what the future of engaged journalism will look like. Q: How have you seen journalism evolve in the digital age? Are there any challenges and opportunities that this evolution presents for anyone thinking of joining the […]

Harnessing the Value of Online Commenting

You’ve heard it before: “Don’t Read The Comments.” It’s a common online mantra that is gaining traction. In fact, over the past year, several major Canadian publications such as the Toronto Star, Sun Media and The National Post have taken this phrase to heart, and made it so you can’t read comments. Where does this […]