Interview: Tracey Todd, The National Institute for Civil Discourse


Tracey Todd

Digital content curator, Tracey Todd plays a leading role at the National Institute for Civil Discourse to encourage a social media environment where US citizens can connect, have civil dialogues, and feel empowered to create outcomes from those discussions.

Q: How do you define civility at NICD?

People can have very different values and political preferences, but can still discuss these differences in a civil manner. That’s what we stand for at the National Institute for Civil Discourse.

You don’t have to eliminate passion to have respectful dialogue. Civil discourse does not mean that your dialogue has to be divorced of passion or that civility is removed from enthusiasm in some way but rather it is a means of interacting respectfully and saying that even though you may feel strongly in your beliefs, you still recognize and respect another’s right to hold a differing opinion.

Tweet this: You don’t have to eliminate passion to have respectful dialogue @NICDInstitute @Viafoura #ReviveCivility

Q: How would you describe the current state of incivility online and why there’s a need to #ReviveCivility?

There is a need to revive civility, conversations, and collaborations between people who have different views, beliefs, and ideologies. We may all be different from each other but we’re also all human. And we always can find some common ground.

NICD strives to build those bridges and define civil discourse. NICD’s Campaign to Revive Civility rose out of the increasing incivility online, in the media, and in our political rhetoric. We’re seeing violence and vitriol rise to new levels and it’s unsettling to imagine what the future will be like if we don’t act now.

Q: Can you elaborate on the current research that supports the importance of civility in online discourse specifically?

There is an abundance of research that identifies that incivility is a problem in the government, media, and public. And it’s a real issue when we accept that incivility is just part of everyday life.

Generation Z – that’s 15-18 years old today – experience the highest rates of incivility compared to previous generations according to a recent study from Weber Shandwick. They also point to the internet and social media as to where they are experiencing this incivility.

This is unacceptable! And this should only add only more fuel to the fire that we need to work together to find solutions to the problem. We need to lay down the groundwork for the next generations.

Q: Can you elaborate on NICD’s recent research with the Engaging News Project on the increasing incivility in online comments?

NICD collaborated with the Engaging News Project to investigate the rising incivility in online comments and discourse around political rhetoric and conversations. We looked at comments on Reddit and YouTube along with interviewing university students from around the country.

The findings were similar to the Weber Shandwick study. People regarded incivility as just a part of online discourse. They were hesitant to engage in political discourse in fear of the trolls and abuse they might be subjected to online.

This highlights a numbing to vitriol, hate speech, and disrespect online. We begin to see this reflected in face-to-face discourse, our political rhetoric, and media environment.

Q: With incivility seemingly everywhere online, what can we do to make an impactful change?

It’s important to listen and to respect different viewpoints. Because seeking to understand is the first step to being understood.

NICD recently hosted a 3-day workshop with a diverse group of in attendance including legislators, reporters, and religious leaders. We gathered to explore and agree on effective actions to reaffirm the history of upholding and protecting religious freedom.

Tweet this: Seeking to understand is the first step to being understood @TraceyTodd @NICDInstitute

There were many misunderstandings. But we were in a room committed to finding some common ground so we had to work out these differences. We came out with a mutual understanding for where each side was coming from and a new appreciation that we might not have had before. I’m optimistic from that experience that there is the potential to inject respect back into dialogue and the way that we communicate both in person and online.

Webinar: Civility Matters

To learn more about the intersection of civility in politics, media, and online, watch our on demand webinar with NICD: Civility Matters.

Community Moderation Starts & Ends With Viafoura Smart Moderation

While most media organizations are focused on harnessing the value of audience engagement, many are wrestling with how best to manage growing and established communities. Communities have long been plagued by harassing trolls, armed with abusive language, and spam filling in the comment sections—all of which drives away online audiences and stops user engagement in its tracks. This is why some major media organizations have turned off their commenting feature entirely.

As we’ve established, the Business Case for Engagement is strong: active, engaged users spend more time on site, and are more likely to convert into loyal readers. And one of the primary ways users engage on site is in the comments section, even those who don’t contribute to user generated content spend their time reading the comments section, after all 68 per cent of online audiences spend more than 15 per cent of their time reading comments.

Human Moderation: Problems With The Status Quo

The groundswell of problems indicates the current commenting and moderation model is broken: trolls leave negative comments, bully community members, and engage in uncivil discord.

So how have media organizations contended with this problem? Up until recently, human moderation was the only option other than throwing in the towel and turning off commenting altogether. But as media organizations have come to discover, human moderation is time consuming and while very costly, not online 24/7. In a lot of cases, media organizations do not have dedicated moderators who can vet every comment, so the task falls to editors and/or journalists. And when audience engagement becomes moderation for the newsroom, turning engagement into a garbage removal exercise is a laborious and thankless chore.

Pre-Moderation: Killing Engagement

If you’re a publication with a large community, you’ll need a team of moderators to sift through all the user-generated content. Not only is manual human moderation labour intensive (and expensive), but it also creates a poor user experience. Users see a delay between submitting comments and watching them go live, which discourages them from engaging at all.


Post-Moderation: Window of Exposure

Moderating after comments are published opens media organizations up to having potentially libellous, harmful and irrelevant material on site (even if it’s only temporarily live). And while human moderators can account for context while approving and rejecting comments, their intrinsic biases may impact which comments are filtered—this can lead to a frustrated audience. As a result, human moderation is not sustainable or scalable as a community grows.


Social Moderation: The Limitations

Current moderation tools also fall short when it comes to filtering out negative comments.

Tools like Facebook Commenting simply don’t offer strong filters to catch all the variations on profanity, abusive comments, and bullying that often plague comment sections. With approximately 6.5 million variations of a single English word, it’s easy for trolls to hide profanity and abuse in the context of their comments. Facebook limits the number of characters in their banned words list, which makes it even more difficult for moderators to filter out abusive language.

Did you know:


  • Each word in English language has about 6.5 M variations
  • Facebook Page Moderation only allows 10,000 characters
  • The average word is 5.1 characters in length, which caps Facebook moderation at approx. 1961 words
  • Facebook moderation profanity filter is reactive, not customizable and built on community complaints

The Solution: Viafoura Smart Moderation

Then what’s the solution to empower media organizations to stop online harassment, trolls and abuse? Viafoura Smart Moderation.

Leveraging the algorithm to automate comment moderation across owned and social channels, Viafoura Smart Moderation protects media organization, journalists and community members while increasing engagement.

Viafoura Smart Moderation manages comments in real-time, and learns from post-moderation changes. Through automated moderation, comments are parsed as they’re made, and publishes or flags them based on your community guidelines. Viafoura Smart Moderation uses natural language processing and machine learning to automatically detect and hide inappropriate comments replete with personal attacks, foul language, political hostility and spam before they’re seen by online audiences.

Once flagged, these comments can either be deleted automatically or reviewed and approved/deleted by a media organization’s in-house moderator or community manager. As a result, media organizations can foster real-time dialogue between users, since the automated system monitors every post to ensure community standards are upheld.


Media organizations can leverage Viafoura Smart Moderation to do the heavy lifting when it comes to comment moderation and instead focus on engagement.

Advantages of Viafoura Smart Moderation: The 4 Cs

Viafoura Smart Moderation provides 24/7 automated commenting coverage through latent semantic analysis to reduce human moderation resources and costs. As a result, this helps media organizations uphold the 4 Cs of Smart Moderation to create a positive user experience.

4 Cs of Smart Moderation

  • Consistency: Our moderation algorithms ensure that community commenting rules are enforced 24/7, by automatically blocking unwanted comments more effectively and more cost efficiently than human moderation.
  • Context: There are millions of ways commenters can hide spam, abusive language and profanity. Viafoura Smart Moderation accurately uncovers unwanted content/language and blocks it.
  • Civility: With automatic moderation around the clock, users can engage in ongoing civil interactions in real time without fear of online abuse or harassment.
  • Cost: Viafoura Smart Moderation reduces the time and expense of human moderation, while supporting the growth of online engagement and the community.

Long Live the Comments Section!

Moderation is top of mind as media organizations aim to drive engagement, manage their community, and create a positive user experience. Up until recently, staying on top of comments and growing community engagement has proven to be a burden for many media organizations—but that doesn’t need to be the case with Viafoura Smart Moderation.

Are you ready to cut your moderation costs, uphold the four Cs, and grow your own online audience?

Ready to grow your audience in line with your community guidelines? Watch a New Approach for Engagement for best practices on engagement, community management, and beyond.

Webinar On Demand: Civility Matters


Curious about the intersection of civility in media and politics and why it’s important to you?

Hear from Tracey Todd, Social Media Director from NICD, and Dan Seaman, Product Director from Viafoura as they discuss best practices to drive civil discourse between citizens, media, and the government.

This webinar will explore the following topics:

Key Takeaways

  • Leverage supporting research and campaigns to build the business case for civility
  • Gain insights on driving dialogue and respect online
  • Learn about current civility tools to revive civility and increase engagement


Don’t miss out on this webinar: Watch it now!

Viafoura Smart Moderation & Enhanced Community and User Management


Viafoura has developed Smart Moderation and enhanced community and user management features to help media organizations better manage online communities by eliminating trolls and increasing engagement.

More than just blocking vulgar words, Viafoura Smart Moderation and enhanced community and user management features create a safe environment for online conversations and promote higher quality comments and engagement.

“Publishers value their community but are sick and tired of the abusive and negative comments and trolling behaviour that it tends to breed,” says Jesse Moeinifar, Founder and CEO of Viafoura. “Unfortunately, the effort that’s required to cultivate a more positive and inclusive community exceeds the resources that most publishers can devote.”

“Viafoura provides automation and innovative features that save time and money, allowing publishers to focus on growing their community and not just trash removal.”
—Jesse Moeinifar, Founder and CEO, Viafoura

According to a recent study by the Engaging News Project on the topic of civil online discussion, when focus group participants thought that discussion would be civil, they expressed more interest in returning to the website.

Allison Munro, Head of Marketing and Business Development at Viafoura confirms, “It’s important to foster a civil and inclusive community in order to have quality conversations around important topics. Media organizations need to facilitate a positive environment to increase engagement and encourage users to share their different opinions.”

“When conversation is civil, users will return and engagement increases.”
—Allison Munro, Head of Marketing and Business Development, Viafoura

“The road to a politer and more welcoming online community begins by removing the trolls while also awarding and commending the best commenters,” says Munro. “The right platform to automatically manage all of this will encourage people to engage with your content and return again. The whole idea is to build a community where people want to spend their time learning and interacting.”

Viafoura Smart Moderation & Enhanced Community and User Management Features

  • Smart On-site Moderation: Smart automated algorithmic Moderation (SaaM) uses artificial intelligence based natural language processing and machine learning to detect and eliminate harassment, abuse, and other uncivil comments at the source.
  • Smart Social Moderation: Using the same algorithmic moderation system as your website, SaaM can also moderate comments on social media.
  • Community Management: Empower your community to help manage the discourse themselves through flag threshold disabling of comments in addition to user-to-user muting.
  • Status Badges and Promoted Comments: Give your best commenters “trusted user” status and badges and incentivize quality comment by promoting the best comments on your website.
  • Email Verification: Validate your users and impede multi-account creation with a sophisticated email verification system.
  • Display Name Moderation: Ensure that the display names on your website are not being used to post objectionable content.
  • Avatar Verification: Prevent obscene or objectionable images from being posted in profile pictures by moderating user profile pictures.
  • User Banning: Allow moderators to give short “time outs” and inform users of why they are being banned to help them improve.
Connect with an Audience Development Strategist today to learn how you can engage, discover, and grow your audience.

Digital Publishers Need to Quit Counting Clicks

It’s no longer just about eyeballs.

As the digital publishing world evolves and becomes more sophisticated, advertisers want to capture the minds of online audiences as well.

And that means publishers making the transition from print products to digital-first strategies need to focus not just on the breadth of audience reach, but on audience engagement.

Without the right process, people and platforms in place, these publishers are bound to miss the target and fail.

A shift in thinking is crucial to success.

In the early days as print publications moved to the web, one of the key metrics publishers and advertisers cared about was pageviews—how many sets of eyes scanned a page, even if only for a second or two. They effectively took the same measurement tool they used for print—reach, which was measured in part by circulation—and applied it to the digital landscape.

In the print model, publishers earn revenue from the reach they have in their distribution channels. Their reach allows them to sell advertisements that exist alongside readable content such as news stories.

The challenge that many publishers now face is that reach is outdated in today’s digital world. It doesn’t take into account how many people actually read or interacted with the content or advertisement. A growing number of advertisers are only willing to pay for content that was actually consumed – content where the user has engaged with it. They’re strong believers that the best indicator of content quality isn’t how many people see it, but how much time they spend with it.

The shift from media distribution to media consumption dramatically lowers revenue capacity and puts significant pressure on publishers to deliver a compelling value proposition to advertisers.

Consider publishers like The Financial Times and Say Media, which both clearly understand the relevance of engaged time and have placed it at the center of their value proposition to advertisers and users. Like a growing number of publishers, they are showing they understand that just boosting traffic isn’t enough because not all traffic converts.

As a user becomes increasingly engaged, they are more willing to pay for a digital publisher’s content or services. A recent MIT Sloan Management Review report, titled Turning Content Viewers Into Subscribers, asserts that engagement is the key to turning casual readers into paying subscribers, and the ladder model as an effective framework to boost engagement over time. Using what the research dubs the “Ladder of Participation,” publishers can prompt site users to progressively accelerate their on-site engagement to become paying subscribers.

While the engagement-focused model is beginning to resonate more strongly with a larger number of publishers, not all of them are making the transition as efficiently as they could.

Implementing an engagement model promotes readers to return, register and subscribe – and this is good for the bottom line. Engagement is driven by a commitment to identifying who your audience is and giving them what they want, when they want it. Not by spraying and praying on social media, which is the path chosen by many publishers today.

Tweet This: “Engagement is driven by a commitment to give your audience what they want, when they want it.” @jessemoeinifar

Facebook is now being used by many publishers to solve their digital publishing dilemma of increasing engagement with their community, website, brand and content creators. Publishers are handing over this huge opportunity to a platform that has its own business goals, none of which are aligned with the publishers’ – Facebook’s commitment is to itself. It is looking to solve its own audience development challenge of creating interactions with its brand, its community and its content. Facebook’s recent change to its algorithm—placing greater priority on posts from family and friends than on news feeds and posts from publishers—confirms this. The social media giant acknowledged this when it announced the change that “this update may cause reach and referral traffic to decline for some pages.”

Digital publishers who rely too heavily on Facebook can count themselves among those who’ll see their reach dramatically reduced.

The solution comes down to owning your engagement platform in order to take full advantage of your audience and drive engagement to meet your own business goals.

When publishers commit to engagement and take ownership of their channels, and not rely on social media that has its own agendas, they can focus their efforts on increasing and owning their audience’s interactions, connections and relationships.

Tweet This: “Focus on increasing and owning your audience’s interactions, connections and relationships.” @jessemoeinifar

With Viafoura Audience Development Platform, publishers can grow their audience with their own customized solution and increase revenue. This is the first step in moving to a process and platform that is specifically built to work in today’s engagement driven digital world.


Jesse Moeinifar, Founder & CEO of Viafoura, is a serial entrepreneur with multiple successes spanning a range of industries, including real estate, digital media and software. Dedicated to disruption, Jesse is passionate about game-changing ideas and credits his accomplishments to assembling teams of smart individuals committed to solving challenging problems.

8-Second Survey: Comment on Your Commenting

Value your community but are sick and tired of the abusive and negative comments and trolling behaviour it tends to breed? Community moderation can be a heavy burden depending on how you choose to moderate. But this doesn’t have to be the case!

Viafoura can help reduce your moderation efforts, improve civility, and increase engagement on your site. With 24/7 automated commenting coverage, Viafoura Smart automated algorithmic Moderation (SaaM) reduces human moderation errors, resources, and costs, while raising civility to create a positive user experience.

Complete this 8-second survey to share what community moderation means to you and your organization. One of our Audience Development Strategist will follow up with your results and recommend which tools are right for you and your online community. You’ll also have the chance to win a Pebble Time 2 smartwatch.

Want to learn more about community moderation? Watch A New Approach to Engagement to learn why SaaM always comes out on top.

Viafoura Lets Users Comment with Videos

Video commenting. That’s right – we offer it.

With all of the recent buzz about Facebook’s video commenting, we just wanted to remind you who did it first! It was Viafoura.

We’re always talking about how comments are the highest form of online engagement. And with Viafoura’s commenting tool, users have the option to engage in the comment sections using text, images, and video.

Why is this noteworthy? Here are a few reasons:

Video Commenting

  • Creates dynamic conversations and personal connections
  • Shortens the distance between commenters and editors/journalists
  • Solves the problem of anonymity by putting a face on people
  • Allows readers to engage in whichever form of communication they want

In a world where the growth of online video creation and consumption is booming and we are becoming increasingly comfortable with sharing videos thanks to platforms like Snapchat, users are more open to sharing videos than ever before.

Studies confirm that this trend in online engagement is here to stay. By 2020, Cisco Visual Networking Index predicts that internet video traffic will represent 82% of all consumer internet traffic (a majority of this coming from mobile). So it’s only natural for videos to move into the commenting realm.

When a publisher enables video commenting, users can easily reply with:

Two Easy Steps

  • Heading to the post they want to comment on and clicking “Upload Video”
  • Hitting “Submit,” keeping their likes up, and continuing to engage in the conversation

Video commenting offers a new way for readers to participate in the conversation using whichever device they use to read your articles (mobile included!). And with more ways for engagement, comes more opportunities to turn passive users to loyal users and subscribers.


Want to see Viafoura’s engagement tools in action?

Connect with an Audience Development Strategist today and see how 600+ media brands are engaging, discovering, and growing their audiences.

Interview: Penny Riordan & Katie Steiner


Penny Riordan


Katie Steiner

Penny Riordan, Director of Digital Content Partnerships at GateHouse Media and Katie Steiner, Communication Associate at Engaging News Project share their best practices for commenting, engagement, and beyond.

Q: How do you create an engaging online community?

Penny: If you haven’t already, start looking at your comments. Look for the people who are asking the questions. Ask a follow up question or state a fact – that’s how you get people to come back into the conversation.

Katie: Engagement is a two-way street between news organizations and their audiences. It’s when audiences are involved in the story process. And on the flip side, it’s when readers can connect with each other and with the news organization. It’s this connection between all the different players that makes up an engaging online community.

Tweet this: #Engagement keeps readers coming back and is good for the bottom line

Q: What are the benefits of commenting and what would you say to someone who’s turned off commenting as a feature?

Penny: Comments are a great way for readers to engage with each other and with you and your organization. And if you are going to shut down comments, you’re going to have to find another way to engage with your audience. So why eliminate an important and easy way for readers to interact on your site?

Katie: Removing comments is a rash decision. It’s what newsrooms do when they think there is no other way to fix their commenting sections.

Often, the problem is that newsrooms aren’t willing to experiment and feel they are limited in terms of resources. The Engaging News Project is here to tell you that there are strategies you can use that don’t require a whole lot of resources. There’s things like Quizzes and the Respect Button that can make all the different when it comes to engagement.

Tweet this: #Comments are an important and easy way for readers to interact on your site

Q: What is the the role journalists and editors play in creating an engaging and civil online community?

Katie: Journalists and editors involvement is really important.

If you have an Audience Engagement Specialist, it’s not just their responsibility to create an engaging and civil online community. It’s the newsroom’s job too and this means journalists and editors. When the newsroom works together, they can create a better experience for everyone.

Engagement is good for the bottom line. It keeps readers coming back and ultimately increases revenues.

Tweet this: When newsrooms engage with their readers and vice versa, they create a better experience for everyone

Q: Was there a lot of educating you had to do internally around engagement and commenting and if so what approaches did you take?

Penny: We delivered several presentations to our newsroom. Added to that, there was one training with the Engaging News Project on comment moderation and best practices, which really helped us turn a corner.

We took the time to train digital editors who were focused on the front line to give them the tools that they needed to jump into the comment sections. We found that often journalists just don’t know where to start and digital editors can be afraid to share their opinions. So we had to overcome this problem. We helped by talking them through those canned responses. Phases like “Thanks for reaching out” and “Good question” can help newsrooms engage with the right users.

I can’t tell you how important it is to us at GateHouse Media to continue emphasizing to our newsrooms the benefits of engaging with our audiences.

Katie: And to help make that case, I would encourage everyone to connect with us and check out our research. Share with us your experience and best practices! The Engaging News Project is always looking for new ideas and feedback from journalists, editors, and people who are interested in engagement.

To learn more about research-supported methods of engagement, civility, and moderation, watch our on demand webinar: A New Approach to Engagement.

Webinar On Demand: A New Approach to Engagement

Watch the webinar on demand now — featuring Penny Riordan, Director of Digital Content Partnerships from GateHouse Media, Katie Steiner, Communication Associate from the Engaging News Project, and Dan Seaman, Product Director from Viafoura.

A New Approach to Engagement explores the following topics:

Key Takeaways

  • How to leverage the supporting research to build your Business Case for Engagement
  • Tactics and tools to increase engagement and grow your community
  • The motivations behind civil commenters online and how to model their behaviours
  • Strategies to move engagement beyond commenting
  • The future of online engagement and the four Cs of Smart Moderation

Don’t miss out on this webinar, watch it here:

Operation Audience Engagement

Ready to unleash your inner Engagement Superhero?

To help with your next mission (and story!) we’ve created a checklist to help with Operation Audience Engagement.

Follow these steps to reach the next level:

  1. Build your Business Case for Engagement
  2. Join the discussion
  3. Win the battle against the trolls
  4. Recruit and reward members on Team Civility
  5. Size up your audience
Unleash your inner Engagement Superhero with @viafoura’s Audience Engagement Checklist
We’re here to help! Let Viafoura guide you on your journey to engagement.

The Challenge

Today’s readers have boundless digital options available. If you want to stand out from the rest, it’s more important than ever for media organizations to build loyalty and deepen trust with their audiences. One of the main ways you can remain relevant, grow your audience, and stay afloat is through engagement.

What’s in it for you? When you engage, there is the opportunity to learn from your audience, increase brand loyalty, and civility online.

In a world where news organizations can come crashing down at any moment, arming yourself with this knowledge can not only differentiate yourself from the rest but can secure your future from an unwelcome fate.

All set? Let’s get started.

1. Build Your Business Case for Engagement

Engage your audience. Sound simple enough? But how? You need to adopt two-way communication with your audiences. Because audiences don’t want to be talked at, they want to be part of the conversation. And when readers are engaged, they are more likely to return, register, and subscribe.

One of the main ways they engage is in the comments they leave on your site. In fact, 68% spend more than 15% of their time there. Commenters are loyal readers who stay on-site longer, return more often, and access more pages. By taking an active role to engagement and interacting with your users, you can prompt their gradual increase up the “Ladder of Engagement” and convert passive readers to loyal users and subscribers.

This is your main mission and there are several steps you can take to achieve this.

Tweet This: Take an active role to engage and interact with your users to prompt their gradual increase up the “Ladder of Engagement”

2. Join the Discussion

Engage in the comments. Commenters generally aren’t expecting journalists or editors to respond, acknowledge, or validate their comments. So when they do, it shows that they are passionate about the topic and care about their readers’ opinions. And when journalists and editors engage in their readers’ comments, not only does this bring the highest conversion of passive readers to subscribers, but civility also increases.

Ultimately, this helps you build loyalty and credibility as a trusted source with your audience. Engagement is in your best interest in order to grow your audience and create a civil community.

Tweet This: Readers are more likely to participate in meaningful discussions when the journalist is present, values, and engages with them

3. Win the Battle Against Trolls

Here’s your secret weapon: Viafoura’s Smart automated algorithmic Moderation (SaaM). SaaM provides a safe place for engaging and civil discourse so you don’t have to focus on the dreaded “garbage removal.” It also allows editors or journalists to easily moderate and ban users directly from the comment thread.

Since human moderation can often be time-consuming, open to biases, and can’t possibly run 24/7, Smart Moderation is more effective in keeping the trolls far, far away, at all times of the day. It’s the trolls’ worst nightmare.

Tweet This: SaaM provides a safe place for engaging, civil discourse so you don’t have to focus on the “garbage removal” #CivilityMatters

4. Recruit & Reward Members on Team Civility

Model civility. Identify the top comments from your stories that are valuable to the discussion, highlight them, and reply to the contributors. Modelling the behaviour you want others to follow will encourage commenters to try out for Team Civility, build off each other to express their views, and will show your dedication to the conversation.

Reward Team Civility members. With Viafoura’s “Trusted” and “Mod” user badges, editors and journalists can actively participate in the community or promote users who consistently contribute positive, valuable comments. Additionally, when editors are reading their own comment threads, they can promote a comment as an “Editor’s Pick” from the live story on the website rather logging in to Viafoura Admin Center and finding the comment.

Tweet This: Model the behaviour you want others to follow #EngagedJ #CivilityMatters

5. Size Up Your Audience

Learn more about your audience. Measuring audience engagement can help you understand more about your audience, how they’re engaging with your content, and shape what topics you choose to focus on in the future.

Viafoura Audience Insights shows you which stories are generating the most comments per minute velocity—a leading indicator of stories that will generate the most traffic overall. Other analytics tools can’t compete because they can only represent the total number of people viewing content and don’t provide a rich understanding of how they’re engaging with content and the community.

Tweet This: Learn more about your audience and how they’re engaging with your content #audienceinsights

Checklist Complete?

How did you do? Share with us how you did in the comments. And tweet the takeaways for extra bonus points 😉

Once you’ve successfully completed the checklist, Operation Audience Engagement is complete.

You’re ready to move on to the next level! Here’s the challenging part—your next mission is to maintain and build on the progress you’ve made. Time to earn those Engagement Superhero stripes!

Tweet This: Why yes, in fact, I am an engaged journalist #EngagedJ
-> (Feel free to adjust the title accordingly based on your role)

Contact us to discuss your Audience Development strategy and how we can help you engage, discover, and grow your audience.