Attending the 2017 Mega-Conference? We’ll see you there!

We’re looking forward to the 2017 Mega-Conference (February 23-25, 2017) in Orlando and hope to see you there. If you want to learn more about audience development and get some goodies in the process…then we’ve got you covered.

Visit us at Booth #304 to learn more about how Viafoura Audience Development Platform is changing the way media organizations are building and monetizing a direct relationship with their audience, with their brand and content at the center of it all.

Connect with us
Schedule a time to connect with an Audience Development Strategist during the conference.

Podcast: The Future of Online Comments

At a time where digital publishers and media companies are shutting down comment sections and struggling to maintain civility online, it’s important to discuss the future of journalism and online communities. In the National Institute for Civil Discourse’s (NICD) latest podcast, we explored how CBC promotes a respectful exchange of ideas on CBC.ca.

Sam Lightowler, Product Owner, Web Presentation, CBC and Dan Seaman, Product Director, Viafoura, discussed with NICD the future of online comments, fake news, and how to combat internet trolls:

“As the public broadcaster, we believe CBC has a distinct role to play in creating a space for Canadians and others around the world to exchange their thoughts and ideas, discuss the issues of the day, and surface and nurture these conversations.”
Sam Lightowler

Leveraging Viafoura Civility Solution (including email verification, display name, avatar moderation, and user-to-user muting), CBC has been able to increase audience engagement below the fold (in the comment section and beyond), reduce the number of trolls, spammers, and bots, and improve the quality of on-site interactions.

“Moderation is not limited to blocking users, banning users, or removing bad comments – What we think of as weed removal – What we also need to do is encourage users to behave in positive ways to contribute value to the online discussion.”
Dan Seaman

After implementing Viafoura Civility Solution, CBC has seen a significant lift in on-site interactions in the form of comments, replies, and likes, a decrease in the rate of flagged comments, and a continued increase in overall user engagement.

To learn more about the tools and tactics to drive engagement below the fold and how to manage a growing and evolving civil online community, watch the webinar on demand: More Than a Comment – How CBC Creates Real Conversations Below the Fold.

CBC Improves the Quality of Online Conversations Below the Fold

CBC is committed to growing a more vibrant online community on CBC.ca and creating a more civil user experience in line with their community standards. Leveraging Viafoura’s enhanced features (including email verification, display name, avatar moderation, and user muting), CBC has been able to increase the number of ‘real’ people engaging in ‘real’ conversations, reduce the number of trolls, spammers, and bots, and improve the quality of interactions and discourse on their site.

CBC’s Product Owner, Web Presentation, confirms, “Working with Viafoura has been instrumental in upholding our commitment to maintaining a respectful, safe, and welcoming community where Canadians can engage with our content and each other in discussing the issues of the day.”

“Working with Viafoura has been instrumental in upholding our commitment to maintaining a respectful, safe, and welcoming community.”
– Product Owner, Web Presentation, CBC

With Viafoura, CBC has seen a significant lift in on-site interactions including increases in comments, replies, and likes, a decrease in the rate of flagged comments, and a continued increase in overall user engagement. This has contributed to an increase in new daily registered users, validating CBC’s commitment to audience retention, loyalty, community, and growth.

“Viafoura is dedicated to empowering media companies, like CBC, to strike the right balance between engagement and moderation to enable higher quality conversations on their site,” confirms Michael Seto, Client Success Manager, Viafoura. He adds, “Seeing Viafoura achieve exactly what we set out to do is one of the many successes of our growing partnership with CBC.”

Learn more about CBC’s opportunities and successes in driving engagement below the fold and managing a growing and evolving community in our webinar on demand: More Than a Comment – How CBC Creates Real Conversations Below the Fold.

Viafoura
Viafoura empowers over 600 media brands to engage, discover, and grow their audience through a robust set of engagement, analytics, and user experience management tools. We enable media companies to increase audience interactions with automated cross-platform tools, unlock first-party engagement data from on-site and social channels, and make informed decisions with real-time actionable insights.

About CBC/Radio-Canada
CBC/Radio-Canada is Canada’s national public broadcaster and one of its largest cultural institutions. We are Canada’s trusted source of news, information, and Canadian entertainment. Deeply rooted in communities all across the country, CBC/Radio-Canada offers diverse content in English, French, and eight Indigenous languages. We also provide international news and information from a uniquely Canadian perspective.

Media Contacts
Allison Munro, Head of Marketing & Business Development, Viafoura, allison@viafoura.com

Chuck Thompson, Head of Public Affairs, CBC English Services, chuck.thompson@cbc.ca

Connect with an Audience Development Strategist today to learn how you can engage, discover, and grow your audience.