Graham Media Group Empowers Online Communities with Viafoura


Graham Media Group
implements the Viafoura Audience Development Platform across its seven digital properties to uphold its commitment to celebrating local communities and giving voice to the stories that matter.

“Viafoura is a much needed and welcomed enhancement to Graham Media Group, improving the user experience and increasing audience engagement across our sites,” said Jon Beard, Director of Digital Product Development.

“Having a single platform to support all our audience development needs is a key strength to empowering our newsrooms and unique local communities.”

Graham Media empowers enables on-site interactions with a frictionless user registration, an easy-to-use content share bar, and real-time commenting across its websites. Viafoura’s engagement tools further allow users to create a personalized experience and receive real-time notifications for breaking news, social activity, and new followers.

Benefits to Graham Media’s new capabilities include:

  1. Social Login
    Removes barriers to site entry to build direct relationships with audiences
  2. Article Share Bar
    Increases social sharing and drives traffic to its websites
  3. Real-Time Commenting with Social Sharing, On-site Notifications, and Smart Moderation
    Enables real-time conversations to drive engagement, increase time on site, and increase interactions across users, authors, and content
  4. Follow Feature and User Opt-In
    Facilitates user opt-in and drives a personalized user experience
  5. Browser-Based Push Notifications
    Notifies audiences directly with breaking news and personalized alerts

Graham Media’s moderation efforts are drastically improved with Viafoura Smart automated algorithmic Moderation (SaaM). SaaM provides 24/7 real-time moderation using natural language processing and machine learning to detect, flag, and eliminate spam and abusive comments before they are seen by online audiences. These algorithms ensure Graham Media’s community guidelines are upheld to the utmost precision across its seven digital properties. Jon Beard confirms, “We’re able to focus on participating in the conversation and rewarding positive discussions across our websites.”

Connect with us today to learn how Viafoura can help you engage, discover and grow your audience.

Connect with Viafoura at MediaXchange

New Orleans, a.k.a. the Big Easy, known for its tasty cuisine, fun nightlife, vibrant live-music, and the future of news—mediaXchange.

Will you be there?

Not attending mediaXchange? Don’t miss out learning how Viafoura empowers media organizations to engage, discover and grow their audiences, connect now.
Connect

With so much to do and so many people to meet, we want to make sure you make the most of your time at New Orleans. Take in the sights, tastes and sounds of the French Quarter with our top 4 places, all conveniently located within walking distance from the Marriott Hotel:

1

Love It!

Get Jazz-Fest-ready by visiting our favorite boutique in the French Quarter, “Love it!” by designer Danna Lea. Her inviting shop is filled with handmade and vintage-inspired dresses, bags and accessories, which make even the most unimaginative of minds feel like they’ve stepped back in time into a party!

2

Cavan

As featured in USA Today and Vogue, Cavan is an elegantly-faded dining room located in the historic Cockerton mansion built in 1881. You’ll love the savoury snacks like the Fried Oyster Toast, and you’ll get a kick out of the shrine that resides on the top shelf of the bar to appease the “ghosts of Cavan”—filled with candles, sage, and every ghost’s favorite—gin.

3

Marie Laveau’s House of Voodoo

Whether you’re looking for a Voodoo doll to hex your ex, or you just need a bit of help winning the lottery, you have to visit Marie Laveau’s House of Voodoo to check out their souvenirs or get a spiritual reading. This uniquely New Orleans shop doubles as a museum for Louisiana Voodoo, and it’s a place you’ll have to see to believe—quite literally with their no camera policy.

4

Booth #205 at mediaXchange

Most importantly, come see us at booth #205 at mediaXchange to discover what’s on the horizon for Viafoura, and pick up some freebies. Everyone who visits will also be placed into a draw to win a $100 gift certificate to Cavan Restaurant! Click here for contest details.

If you haven’t already, book time with us by clicking here to chat 1:1 about the Viafoura Audience Development Platform.
Connect Today

Podcast: The Future of Online Comments

At a time where media companies are shutting down comment sections and struggling to maintain civility online, it’s important to discuss the future of journalism and online communities. In the National Institute for Civil Discourse’s (NICD) latest podcast, we explored how CBC promotes a respectful exchange of ideas on CBC.ca.

Sam Lightowler, Product Owner, Web Presentation, CBC and Dan Seaman, Product Director, Viafoura, discussed with NICD the future of online comments, fake news, and how to combat internet trolls:

“As the public broadcaster, we believe CBC has a distinct role to play in creating a space for Canadians and others around the world to exchange their thoughts and ideas, discuss the issues of the day, and surface and nurture these conversations.”
Sam Lightowler

Leveraging Viafoura Civility Solution (including email verification, display name, avatar moderation, and user-to-user muting), CBC has been able to increase audience engagement below the fold (in the comment section and beyond), reduce the number of trolls, spammers, and bots, and improve the quality of on-site interactions.

“Moderation is not limited to blocking users, banning users, or removing bad comments – What we think of as weed removal – What we also need to do is encourage users to behave in positive ways to contribute value to the online discussion.”
Dan Seaman

After implementing Viafoura Civility Solution, CBC has seen a significant lift in on-site interactions in the form of comments, replies, and likes, a decrease in the rate of flagged comments, and a continued increase in overall user engagement.

To learn more about the tools and tactics to drive engagement below the fold and how to manage a growing and evolving civil online community, watch the webinar on demand: More Than a Comment – How CBC Creates Real Conversations Below the Fold.

CBC Improves the Quality of Online Conversations Below the Fold

CBC is committed to growing a more vibrant online community on CBC.ca and creating a more civil user experience in line with their community standards. Leveraging Viafoura’s enhanced features (including email verification, display name, avatar moderation, and user muting), CBC has been able to increase the number of ‘real’ people engaging in ‘real’ conversations, reduce the number of trolls, spammers, and bots, and improve the quality of interactions and discourse on their site.

CBC’s Product Owner, Web Presentation, confirms, “Working with Viafoura has been instrumental in upholding our commitment to maintaining a respectful, safe, and welcoming community where Canadians can engage with our content and each other in discussing the issues of the day.”

“Working with Viafoura has been instrumental in upholding our commitment to maintaining a respectful, safe, and welcoming community.”
– Product Owner, Web Presentation, CBC

With Viafoura, CBC has seen a significant lift in on-site interactions including increases in comments, replies, and likes, a decrease in the rate of flagged comments, and a continued increase in overall user engagement. This has contributed to an increase in new daily registered users, validating CBC’s commitment to audience retention, loyalty, community, and growth.

“Viafoura is dedicated to empowering media companies, like CBC, to strike the right balance between engagement and moderation to enable higher quality conversations on their site,” confirms Michael Seto, Client Success Manager, Viafoura. He adds, “Seeing Viafoura achieve exactly what we set out to do is one of the many successes of our growing partnership with CBC.”

Learn more about CBC’s opportunities and successes in driving engagement below the fold and managing a growing and evolving community in our webinar on demand: More Than a Comment – How CBC Creates Real Conversations Below the Fold.

Viafoura
Viafoura empowers over 600 media brands to engage, discover, and grow their audience through a robust set of engagement, analytics, and user experience management tools. We enable media companies to increase audience interactions with automated cross-platform tools, unlock first-party engagement data from on-site and social channels, and make informed decisions with real-time actionable insights.

About CBC/Radio-Canada
CBC/Radio-Canada is Canada’s national public broadcaster and one of its largest cultural institutions. We are Canada’s trusted source of news, information, and Canadian entertainment. Deeply rooted in communities all across the country, CBC/Radio-Canada offers diverse content in English, French, and eight Indigenous languages. We also provide international news and information from a uniquely Canadian perspective.

Media Contacts
Allison Munro, Head of Marketing & Business Development, Viafoura, allison@viafoura.com

Chuck Thompson, Head of Public Affairs, CBC English Services, chuck.thompson@cbc.ca

Connect with an Audience Development Strategist today to learn how you can engage, discover, and grow your audience.