Viafoura Launches Next Phase of Audience Development Platform
We’ve got a brand new look. We hope you love it as much as we do!
We’ve rolled out a new logo, website, and added new engagement tools to the Viafoura Audience Development Platform to reflect our commitment to empowering the digital world’s interactions, connections, and relationships.
You might be asking yourself, why’d we do it? Why the change?
“Viafoura has evolved greatly since we launched in 2012,” shares Jesse Moeinifar, Viafoura Founder & CEO. “To better reflect where Viafoura is today, and where we are going, we wanted to reintroduce the brand with this new release and new suite of engagement tools developed to further empower digital publishers and media companies to increase on-site engagement and grow their audience.”
In this release, Viafoura provides the framework and tools for the creation of a social network and rich user profiles to drive user-to-user interactions directly on a publisher’s site. These new engagement tools include a notification feed and browser-based push notifications to alert users of breaking news, social interactions, and information that is important to them.
“Our engagement tools are already measurably increasingly session length, visit depth, and visitor loyalty for digital publishers and media companies. This new phase takes it to the next level with a refocus on social interaction and an improved mobile experience,” confirms Dan Seaman, Product Director at Viafoura.
“The Viafoura Audience Development Platform also includes a real-time analytics dashboard to uncover the impact of on-site engagement on important KPIs to gain actionable insights,” adds Dan.
To learn more about the Viafoura Audience Development Platform, visit the Platform page.
Viafoura empowers over 600 of the world’s top media brands to engage, discover, grow with integrated user registration, engagement, moderation, and analytics tools—all in one platform.
Allison Munro, Head of Marketing & Business Development, Viafoura, email@example.com