Ready to unleash your inner Engagement Superhero?
To help with your next mission (and story!) we’ve created a checklist to help with Operation Audience Engagement.
Follow these steps to reach the next level:
- Build your Business Case for Engagement
- Join the discussion
- Win the battle against the trolls
- Recruit and reward members on Team Civility
- Size up your audience
What’s in it for you? When you engage, there is the opportunity to learn from your audience, increase brand loyalty, and civility online.
In a world where news organizations can come crashing down at any moment, arming yourself with this knowledge can not only differentiate yourself from the rest but can secure your future from an unwelcome fate.
All set? Let’s get started.
1. Build Your Business Case for Engagement
One of the main ways they engage is in the comments they leave on your site. In fact, 68% spend more than 15% of their time there. Commenters are loyal readers who stay on-site longer, return more often, and access more pages. By taking an active role to engagement and interacting with your users, you can prompt their gradual increase up the “Ladder of Engagement” and convert passive readers to loyal users and subscribers.
This is your main mission and there are several steps you can take to achieve this.
2. Join the Discussion
Ultimately, this helps you build loyalty and credibility as a trusted source with your audience. Engagement is in your best interest in order to grow your audience and create a civil community.
3. Win the Battle Against Trolls
Since human moderation can often be time-consuming, open to biases, and can’t possibly run 24/7, Smart Moderation is more effective in keeping the trolls far, far away, at all times of the day. It’s the trolls’ worst nightmare.
4. Recruit & Reward Members on Team Civility
Reward Team Civility members. With Viafoura’s “Trusted” and “Mod” user badges, editors and journalists can actively participate in the community or promote users who consistently contribute positive, valuable comments. Additionally, when editors are reading their own comment threads, they can promote a comment as an “Editor’s Pick” from the live story on the website rather logging in to Viafoura Admin Center and finding the comment.
5. Size Up Your Audience
Viafoura Audience Insights shows you which stories are generating the most comments per minute velocity—a leading indicator of stories that will generate the most traffic overall. Other analytics tools can’t compete because they can only represent the total number of people viewing content and don’t provide a rich understanding of how they’re engaging with content and the community.
Tweet This: Learn more about your audience and how they’re engaging with your content #audienceinsights
Once you’ve successfully completed the checklist, Operation Audience Engagement is complete.
You’re ready to move on to the next level! Here’s the challenging part—your next mission is to maintain and build on the progress you’ve made. Time to earn those Engagement Superhero stripes!
-> (Feel free to adjust the title accordingly based on your role) Tweet