We're at a strange place in our society where news and information are available at the touch of a button and from an endless array of sources. Still, their reliability…
Most organizations are aware that making connections in person is a valuable aspect of growth and development. But in recent years, there's been a major shift to fully digital conferences,…
Crafting a brand experience successfully is one of the key goals that a company should work towards to when looking to improve its online performance. It leads to audience engagement…
It's no secret that a successful business organization is built upon powerful marketing strategies. But implementing a successful strategy requires you to consider several factors that foray into the digital…
The digital world we live in has changed the way people interact with companies and how they make purchases. Now, with the spreading influence of online communities and their increasing…
As Generation Z and Millennials make increasing contributions to global shopping trends, it only makes sense that they are driving the online shopping revolution. With more than 2 billion people…
Businesses face an ever-expanding digital consumer market, and it's important to adapt to this shift in user preferences and respond with the provision of a well-designed, web-based platform that offers…
In pursuit of a new community-building partner, Grupo Clarín enlists the help of Viafoura to develop a highly active and lucrative digital audience.TORONTO, ON, Jul. 21, 2021 — Grupo Clarín,…
Spotlight: Trust in media is dwindling, with more than half of news consumers (58%) skeptical of media companies. Although 50% of people lose interest in content near toxic behavior, you…
Spotlight With the right features and applications, live blogs can help publishers enhance their content strategies. ClickOnDetroit created a Vaccine Hunter live blog that generated a significant amount of engagement:…
Spotlight: To improve customer acquisition and subscriber retention, media organizations need to provide community members with value exchanges centered around their needs. Viafoura data highlights how customers can boost retention…
Spotlight: Creating an effective, profitable subscription program is an ongoing journey. Subscription programs can fail from not building relationships with visitors, hitting unengaged visitors with a paywall message, forgetting to…
As a publisher, you’ve worked hard to create valuable and exciting content. You’ve likely worked even harder to funnel visitors to your site and turn them into paying users. Now…
Spotlight: 66% of publishers worldwide are active in the eCommerce space right now. First-party data is key to creating relevant shoppable experiences. Publishers can serve up targeted on-site and off-site…
Spotlight: A moderation strategy keeps your digital spaces safe, but should also include how to drive positive conversations Positive, active communities are lucrative for publishers 80% of all user registrations…
This cannot be overstated: the shift from a third-party to a first-party ecosystem will be challenging but it also presents the first opportunity in 20 years for publishers to reclaim…
Growth — every media company strives to achieve it. And yet, many business strategies are unsuccessful in driving continuous, long-term growth. So what kind of growth tactics are the most…
Last week, Jack Dorsey auctioned off his first tweet — “just setting up my twittr” — for a whopping $2.9 million. Media company Time, Inc. also made news last week,…
On March 3rd, Google shocked the advertising industry by announcing in a blog post that it will not support individual identifiers, such as hashed or encrypted email addresses, as an…
Over the past few months, media organizations have had to endure one challenge after another. Some companies are now struggling to compensate for declining print and ad revenues sparked by…
Your company has decided to implement a suite of engagement tools for its website. Exciting, right? To help you navigate the realm of digital engagement and ease you into working…
Last Updated: February 13, 2020 There once was a time when the cookie was all-powerful, drastically changing the advertising and media industries. But the cookie’s time is passing, and publishers…
Sometimes the solution to a complicated problem means thinking outside the box. Or outside the country. Just ask Patrick Logue, the digital editor of the Irish Times. Logue joined the…
If you want an insightful, well-researched perspective on the evolution of news media, Grzegorz Piechota is a good place to start. A researcher at the University of Oxford and Harvard…
The Philadelphia Inquirer gave Kim Fox a big job: help transform it into an audience-first news organization. Sure, lots of newspapers advertise themselves as community focused, but for the Inquirer…
Toronto, May 21, 2019: The Dallas Morning News, one of America’s most distinguished media brands, has adopted Viafoura’s Automated Moderation service to power its commenting sections. The new platform will…
There’s a contradiction in fast-growing North American cities. At a time when small- and mid-sized urban centers are growing rapidly, residents are also feeling increasingly disconnected and isolated. “It’s because…
To help quantify the impact a registered user has on KPIs like pageviews, return visits, and time spent, Viafoura compared the behaviors of several million users in two groups: registered…
Unfortunately, that’s not the typical path of users today. Inundated with options and slow to trust any given content site, most take a longer journey toward subscription, if they get…
As media companies look to differentiate their offerings, diversify revenue streams and focus on their readers, many are choosing to push their premium content behind paywalls – available only to…
Imperative in today’s digital media environment, the right engagement strategy will provide you with the insights you need to build out your company’s vision for loyalty and growth. Whether you’re…
The rise of digital media has changed the way audiences engage, altering the path to success for media providers, while creating new priorities for their advertisers and contributors at the…
The benefits of an engaged audience are clear. After all, it’s the most engaged users that keep coming back to your site. They connect with journalists, community members and content…
Audiences want instant access. That means when sports journalists are reporting on a game, sports fans want to be right there with them and discuss the game as it happening…
Viafoura – a leading provider of engagement cloud solutions specifically built for news publishers and media companies – today announced the launch of Conversations.
Live blogging has become a popular and the preferred way to stream real-time news coverage around a live event to engage an audience in a centralized spot. Live Stories give…
Viafoura – a leading provider of engagement cloud solutions specifically built for news publishers and media companies – today announced the launch of Conversations.
Trust. In today’s media environment, it’s the cornerstone to growing a loyal community of registered users and paid subscribers. Users today crave a direct relationship at the source of information,…
With the prevalence of online trolls, some organizations have put up their hands and given up on the comment section. But doing so, even temporarily, has major drawbacks for organizations...
Last updated October 28th, 2019 Highlights: Users expect seamless interaction with your platforms Provide users with social login, content recommendations, social sharing, prompts to engage, tooltips and personalization to increase…