We compared the behaviours of several million users in two groups: registered users vs. non-registered users to help quantify the impact a registered user has on KPIs like pageviews, return visits, and time spent.
Registered users view 7x more pages per week and generate 5x more return visits per week compared to non-registered users.
Here are the results:
|Per User Per Week||Sitewide Pageviews||Return Visits||Attention Time per Visit|
*Sample 45,000 unique registered users
**Sample 17.9M unique non-registered users
We also found that registered users spend 56% more time on site per week in comparison to non-registered users.
What’s more, over 80% of all user registration occurs on pages that feature on-site engagement tools and user-generated content.
Leveraging Engagement to Grow your Community
By increasing the number of engagement opportunities on site, you increase the chances of user registration, while also increasing the value of registration to the user. So, when your audience wants to join the community, interact with other users, share your content, or opt-in for alerts, take the opportunity to prompt a user to register and benefit from the audience insights registration provides.
Simplify Registration and Build Value
Remove any barriers by making sure the registration experience is not only frictionless but that there is a value exchange.
Provide the options for your users to login effortlessly with their social ID or email depending on their preference. You can also prompt users throughout their journey to complete their profile and provide additional information as their activity builds.
Ensure a registered user can access all features within your community, whether it’s commenting, liking, sharing, following, or accessing paywall content. For best results, it’s important to empower your users to participate with a single ID.
And of course, having access to your audience data is key to making informed decisions that will empower you to engage, discover, and grow your audience.