Entries by Allison Munro

Viafoura Releases Next Generation Audience Development Platform

Building on our industry-leading commenting and engagement tools, Viafoura releases new tools, a modernized look and an improved user experience to the Audience Development Platform (ADP). Viafoura’s Next Generation Audience Development Platform provides all the tools you need to engage and grow your online community in real time. New Features Real-Time Commenting Follow users Users […]

Pelmorex Selects Viafoura Automated Moderation to Bring Commenting Back to The Weather Network and MétéoMédia

Pelmorex Media Inc. owns some of the most popular weather-forecasting websites, apps, and television networks, including The Weather Network and MétéoMédia. With millions of weekly users, their websites faced unwanted trolling that has traditionally been too time-consuming and costly to manage with moderators. As a result, they eliminated the comment section altogether. But knowing the […]

Graham Media Group Empowers Online Communities with Viafoura

Graham Media Group implements the Viafoura Audience Development Platform across its seven digital properties to uphold its commitment to celebrating local communities and giving voice to the stories that matter. “Viafoura is a much needed and welcomed enhancement to Graham Media Group, improving the user experience and increasing audience engagement across our sites,” said Jon […]

Your Comment Section, Your Ads, Your Revenue

Display Your Own Ad Units to Increase Profits here’s one question that we often hear: “Do you offer a revenue-share for ads that display within your commenting platform?” The answer is simple, we don’t. We believe your high-value real estate and customer experience should be driven by you and within your control. Viafoura real-time commenting […]

The Value of a Registered User

We compared the behaviours of several million users in two groups: registered users vs. non-registered users to help quantify the impact a registered user has on KPIs like pageviews, return visits, and time spent. Registered users view 7x more pages per week and generate 5x more return visits per week compared to non-registered users. Here are the […]

Browser-Based Push Notifications: A New Channel

Many media organizations have used app-based push notifications, but few have discovered the potential of browser-based push notifications. Real-time push notifications are not competing with email but enable you to enter into the space of personal forms of communication, effectively competing with SMS and other personal alerts. Entrepreneur Ariel Seidman captures this well: Now that […]

The Impact of Audience Engagement

We are often asked how on-site engagement drives KPIs like pageviews, time-spent, click-through rates, and user registration. So we took a look at the behaviours of millions of users across our network to find out. The Impact of Engagement on Pageviews, Time-Spent & User Registration We compared the behaviours of those who visited pages with our engagement […]

Webinar: How CBC Creates Real Conversations Below the Fold

At a time where others are shutting down their comment sections and struggling to maintain civility in their online communities, CBC (Canadian Broadcasting Corporation) has shown it’s still possible to promote a respectful exchange of ideas. Hear from CBC’s Senior Manager, Public Affairs and Product Owner, Web Presentation as they discuss the challenges media organizations […]