Entries by Allison Munro

[Webinar On-Demand] EU GDPR: A Snapshot of What Media Organizations Need to Know

All media organizations with any audience presence in the EU will be heavily influenced by the GDPR requirements, and implementing new standards with no prior precedent to follow can be extremely difficult. During our live webinar EU GDPR: What Media Organizations Need to Know, key industry leaders discussed how to approach the upcoming GDPR regulations. […]

Viafoura launches mobile SDK, delivers engaging user experience on mobile devices

Media companies can now seamlessly integrate Viafoura on mobile applications, ensuring consistent experiences across web and mobile TORONTO, Canada (September 11, 2017) – Viafoura, a leader in engagement, commenting and moderation tools for media brands, today announces the latest release of its mobile Software Development Kit (SDK) for iOS and Android devices. The mobile SDK, […]

Viafoura Releases Next Generation Audience Development Platform for Media Companies

Enhanced solution empowers media brands to drive subscriber rates and online engagement, demonstrating competitive value to advertisers TORONTO (August 23, 2017): Viafoura, a leader in engagement, commenting and moderation tools, today announces the release of its upgraded Next Generation Audience Development Platform. Optimized to encourage audience participation, registration and subscription within online communities, the enhanced […]

Viafoura Releases Next Generation Audience Development Platform

Building on our industry-leading commenting and engagement tools, Viafoura releases new tools, a modernized look and an improved user experience to the Audience Development Platform (ADP). Viafoura’s Next Generation Audience Development Platform provides all the tools you need to engage and grow your online community in real time. New Features Real-Time Commenting Follow users Users […]

Pelmorex Selects Viafoura Automated Moderation to Bring Commenting Back to The Weather Network and MétéoMédia

Pelmorex Media Inc. owns some of the most popular weather-forecasting websites, apps, and television networks, including The Weather Network and MétéoMédia. With millions of weekly users, their websites faced unwanted trolling that has traditionally been too time-consuming and costly to manage with moderators. As a result, they eliminated the comment section altogether. But knowing the […]

Graham Media Group Empowers Online Communities with Viafoura

Graham Media Group implements the Viafoura Audience Development Platform across its seven digital properties to uphold its commitment to celebrating local communities and giving voice to the stories that matter. “Viafoura is a much needed and welcomed enhancement to Graham Media Group, improving the user experience and increasing audience engagement across our sites,” said Jon […]

Your Comment Section, Your Ads, Your Revenue

Display Your Own Ad Units to Increase Profits here’s one question that we often hear: “Do you offer a revenue-share for ads that display within your commenting platform?” The answer is simple, we don’t. We believe your high-value real estate and customer experience should be driven by you and within your control. Viafoura real-time commenting […]

The Value of a Registered User

We compared the behaviours of several million users in two groups: registered users vs. non-registered users to help quantify the impact a registered user has on KPIs like pageviews, return visits, and time spent. Registered users view 7x more pages per week and generate 5x more return visits per week compared to non-registered users. Here are the […]