“Moment-based” metrics like unique users and pageviews fall short in measuring audience engagement.
Now, the rules of engagement and monetization are moving beyond moment-based metrics towards attention-based metrics.
This shift has brought analytics platforms to the forefront to navigate these deep waters.
What’s Trending in Analytics?
Editors and journalists are forced to use a smattering of tools to measure audience engagement, social engagement, and traffic metrics. The current analytics tools (like Google Analytics and Chartbeat) are good analytics tools to understand how your content is performing. But they aren’t enough when it comes to driving out actionable insights.
Why Don’t The Current Tools Cut It?
Here’s the problem: Current tools don’t integrate or have insights into each other’s data.
And in a busy, content-driven world where readers have more options available at their fingertips than ever before, these distinctions could be what’s holding you back from bringing your a-game.
Bring Your A(nalytics)-Game
But what if we told you, we’ve got you covered.
Viafoura Audience Insights fills the gap where other analytical tools fall short. In fact, it’s the only real-time analytics product that uncovers the impact of on-site engagement on attention time and other important KPIs.
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It’s our dedication to tell the complete story that sets us apart. Our integrated platform helps publishers measure the impact and optimize the performance of engagement tools.
How Audience Insights Works
Take Your Audience Engagement to The Next Level
These analytical tools are all wrapped up neatly in a single user-friendly dashboard, offering an at-a-glance view for publishers.
Capture the full story of engagement by leveraging Audience Insights to gain a top-level view as well as a more granular view of data for single pieces of content. Whether you want to segment your data by time, section, device, geography, or author, you can refine and reflect on these metrics that matter.
Are you ready to take your audience engagement to the next level?
Connect to discuss how Viafoura Audience Insights can help you bring on your A(nalytics)-game to build, manage and monetize your audience.