By: Mark Zohar As audience depth replaces audience scale in the post-traffic era, media companies are turning their attention and their strategy toward “super users” — the small segment of people who fund most of the business. Grzegorz Piechota at INMA posted about this recently, and the numbers he shared are hard to look away […]
Publishers are building communities to survive Google Zero. Sitting inside them is a valuable asset the industry hasn’t yet monetized. By: Mark Zohar Search referrals are collapsing, and AI answers are absorbing the traffic that once flowed to publisher sites. The industry’s response is now consensus: the only durable defense is a direct relationship with […]
By: Mark Zohar The Internet Is Splitting in Two For the first time in the web’s history, bots now account for more than half of all traffic. And they’re expensive. Akamai’s AI Botnet Report found AI bot activity surged 300% last year, hitting media and publishing hardest. These automated visitors consume significant server and CDN […]
By Mark Zohar Why Frequency Is the Metric That Matters in the AI Era The publishing industry has spent the better part of two decades chasing the wrong metrics. Publishers chased reach when scale was the story. They chased pageviews when programmatic told us impressions were currency. And now, in an AI era where Google’s […]
By Mark Zohar At the recent International News Media Association (INMA) World Congress in Berlin, a message rang clear across sessions, stages and conversations: trust, brand and accountability are no longer just editorial values. They are the defining competitive differentiators for publishers and media organizations navigating an increasingly fractured information landscape dominated by AI answers […]
