{"id":16939,"date":"2023-04-04T14:00:30","date_gmt":"2023-04-04T14:00:30","guid":{"rendered":"https:\/\/viafoura.com\/blog\/perfektionieren-sie-ihr-nutzenversprechen-um-mehr-leser-in-abonnenten-zu-verwandeln\/"},"modified":"2025-08-21T17:32:40","modified_gmt":"2025-08-21T17:32:40","slug":"perfektionieren-sie-ihr-nutzenversprechen-um-mehr-leser-in-abonnenten-zu-verwandeln","status":"publish","type":"post","link":"https:\/\/viafoura.com\/de\/blog\/perfektionieren-sie-ihr-nutzenversprechen-um-mehr-leser-in-abonnenten-zu-verwandeln\/","title":{"rendered":"Perfektionieren Sie Ihr Nutzenversprechen, um mehr Leser in Abonnenten zu verwandeln"},"content":{"rendered":"<p class=\"wp-block-paragraph\"> <\/p><blockquote>This article wrapped up: <ul> <li>The value proposition canvas helps you define your customer&#8217;s profile and pair this with your product\/service to ensure your premium offers provide value<\/li> <li>The Golden Circle framework will allow you to work on your why, what and how<\/li> <li>Starting with the why is how you&#8217;ll best define a value proposition that matches your audience&#8217;s needs<\/li> <li>Defining your value proposition is by no means easy and yet it is THE essential preliminary step to work through before launching or re-launching a premium strategy<\/li> <\/ul> <\/blockquote> \n<p class=\"wp-block-paragraph\"> <\/p><h2>Kurz gesagt, was ist ein Nutzenversprechen?<\/h2> \u00a0 <div class=\"restricted-content\" data-poool-mode=\"excerpt\" data-poool=\"80\"> A value proposition is a statement that summarizes why someone should purchase your product or service. It refers to the value that you are providing to your customers should they choose to purchase from you. It\u2019s therefore hugely important and plays a significant role in whether users will partake in any exchanges of value (e.g. subscribe or register to your site).Given this, how can you even begin to sell a product or service without first defining what it is that you\u2019re selling and how you\u2019re providing value to your customers? In this article, we\u2019ll work through Poool\u2019s method of defining a value proposition, ensuring that you can write conversion texts, build offer pages and create promotional campaigns with ease. Let\u2019s break this down into 2 steps: <ul> <li>Define the content and benefits of your offer<\/li> <li>Work on your why, how and what.<\/li> <\/ul> <h2>Definieren Sie den Inhalt und die Vorteile Ihres Angebots<\/h2> We propose to work from a framework initially developed by Dr. Alexander Osterwalder, The Value Proposition Canvas, built for ensuring that a product is adapted to its market. The canvas is divided into two sections: customer profile and value proposition. <\/div> \n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/viafoura.com\/wp-content\/uploads\/2025\/07\/Value-proposition-1-1-642x454-1.png\" alt=\"\"\/>\n<\/figure><p class=\"wp-block-paragraph\"><strong>Kundenprofil<\/strong>: Beginnen Sie immer mit dem Kunden, denn er steht im Mittelpunkt Ihres Wertes als Unternehmen. Wahrscheinlich haben Sie auch verschiedene Kundensegmente mit jeweils eigenen Bed\u00fcrfnissen, W\u00fcnschen und Interessen, so dass es wichtig ist, f\u00fcr jedes Segment ein eigenes Kundenprofil zu erstellen.  <\/p><ul> <li><strong>Gains<\/strong>: the benefits that customers expect and need from you. These should appeal to their interests and make them more likely to embrace your value proposition<\/li> <li><strong>Job-to-be-done<\/strong>: this refers to the operational, social and emotional tasks that a client must carry out. It involves any problems they have to solve and what they hope to satisfy<\/li> <\/ul> <blockquote class=\"wp-block-quote\">\u201cWhat social, emotional, and functional jobs does your customer do on a daily basis? They have some functional jobs that you probably know about. But you\u2019ll also need to uncover how they do that job, how they feel, and what social qualities come into play. For instance, a parent with the job of driving a child to school may also have functional jobs of getting them there on time, ensuring they\u2019re fed throughout the day, making sure they\u2019re not looking like an outcast (social standing may be important), providing the feeling of being loved and appreciated, etc. Ask enough \u201cwhys\u201d and you\u2019ll get this info.\u201d <cite><a href=\"https:\/\/www.businessmodelsinc.com\/about-bmi\/tools\/value-proposition-canvas\/\" target=\"_blank\" rel=\"noreferrer noopener\">Business Models Inc.<\/a><\/cite><\/blockquote> <ul> <li><strong>Pains<\/strong>: these are the difficulties and negative experiences faced by the customer when trying to get the job done<\/li> <\/ul> <strong>Value proposition<\/strong>: here we turn to your product or service and how it fits with the above. <ul> <li><strong>Gain creators<\/strong>: how does the product or service meet the customer\u2019s needs and how does it provide them with value?<\/li> <li><strong>Pain reliever<\/strong>: how does the product or service solve the pain and difficulties that a customer may encounter whilst carrying out this task?<\/li> <li><strong>Product or service<\/strong>: what is the product or service that creates value, solves problems and justifies the creation of value for the customer?<\/li> <\/ul> Once these are defined, the question comes down to how this tool can be applied to content producers. We propose\u2026\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/viafoura.com\/wp-content\/uploads\/2025\/07\/questionnaire.png\" alt=\"\"\/>\n<\/figure><p class=\"wp-block-paragraph\"> <\/p><h2>2. Arbeiten Sie an Ihrem Warum, Was und Wie<\/h2> For this second section, we\u2019re going to work from\u00a0<strong>The Golden Circle framework<\/strong>\u00a0laid out by Simon Sinek. If you\u2019re unfamiliar with his work, we\u2019d recommend having a\u00a0<a href=\"https:\/\/www.youtube.com\/watch?v=Jeg3lIK8lro\" target=\"_blank\" rel=\"noreferrer noopener\">watch of this video<\/a>. Although it was posted in 2009, the concepts are still relevant and useful today given that so few businesses are aware of how to define their why, what and how. The circle is divided into 3 parts: what, how and why.\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/viafoura.com\/wp-content\/uploads\/2025\/07\/why-how-what.png\" alt=\"\"\/>\n<\/figure><p class=\"wp-block-paragraph\"><strong>Was<\/strong>: Was sind Sie von Beruf? Diese Frage sollte sehr (sehr) einfach zu beantworten sein. Bei einer Zeitschrift zum Beispiel ver\u00f6ffentlichen Sie Artikel, Kolumnen, Umfragen usw. in Papierversionen und in digitaler Form <strong>:<\/strong> Wie machen Sie das? Mit welchen Menschen, Werkzeugen, Schwerpunkten, Qualit\u00e4t, Layout usw. Auch diese Frage sollte einfach zu beantworten sein und vor allem innerhalb Ihres Teams genau definiert werden <strong>Warum<\/strong>: Warum tun Sie das? Das ist ein bisschen komplizierter und leider nicht nur eine M\u00f6glichkeit, Geld zu verdienen. Die Monetarisierung ist das Ergebnis und nicht der Grund. Stattdessen legen Sie hier fest, was Sie Ihren potenziellen Kunden sagen werden, damit sie f\u00fcr Ihre Produkte oder Dienstleistungen bezahlen. Nach dem &#8218;Warum&#8216; sollten Sie sich die folgenden Fragen stellen:  <\/p><ul> <li>Why does this structure exist?<\/li> <li>Why do you get up in the morning?<\/li> <li>Why should people be interested in what you do?<\/li> <li>Why are you useful?<\/li> <li>What makes you different from others in the industry?<\/li> <li>What do you bring to your reader to make them spend time with you?<\/li> <\/ul> Most businesses start by answering the obvious questions (on the outside of the circle) and then work their way in towards the center. This leads to simple messaging such as <em>\u201cSubscriber to access all our articles!\u201d<\/em> But, of course, you can do better. This is why more successful companies go the other way around,\u00a0<strong>starting from the center (the why) and moving outwards.<\/strong> <h3>Poynter<\/h3> \n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/viafoura.com\/wp-content\/uploads\/2025\/07\/poynter.png\" alt=\"\"\/>\n<\/figure><p class=\"wp-block-paragraph\"><em>Was bringen sie dem Leser?<\/em> Ein intelligenter Start in den Tag <em>Warum sollte man ihn abonnieren?<\/em> Information und Inspiration <em>Gefolgt von dem, was<\/em> &#8211; der Poynter-Newsletter  <\/p><h3>Alternatives Economiques<\/h3> \u201cThe media that belongs to\u00a0<s>a millionaire<\/s>\u00a0its employees. Alternatives Economiques is an exception to most in the publishing industry: our cooperative belongs to its employees and readers. By subscribing, you\u2019re helping us to preserve this valuable independence!\u201d\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/viafoura.com\/wp-content\/uploads\/2025\/07\/alternatives-economiques.png\" alt=\"\"\/>\n<\/figure><p class=\"wp-block-paragraph\"><em>Warum ver\u00f6ffentlichen sie Inhalte? <\/em>Um unabh\u00e4ngigen Journalismus zu bieten <em>Was unterscheidet Sie von anderen in der Branche?<\/em> Die Medien geh\u00f6ren ihren Mitarbeitern und Lesern <em>Wie machen Sie das, was Sie tun?<\/em> Dank der Abonnenten (wie der Leser, hoffentlich) und der Mitarbeiter (das kommt bei dem Leser an, der auch irgendwo ein Mitarbeiter ist)  <\/p><h3>The Independent<\/h3> \n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/viafoura.com\/wp-content\/uploads\/2025\/07\/independent.png\" alt=\"\"\/>\n<\/figure><p class=\"wp-block-paragraph\"><em>Was bieten Sie Ihren Lesern, damit sie Zeit mit Ihnen verbringen?<\/em> Einblicke, Informationen und Ideen\/Inspiration <em>Was macht Sie anders?<\/em> Die unabh\u00e4ngige Perspektive, eine einzigartige Sichtweise auf die Nachrichten. Beachten Sie das Fehlen einer Erw\u00e4hnung des &#8222;Was&#8220; &#8211; des Produkts selbst, des Abonnements.  <\/p><h3>The New Zealand Herald<\/h3> \n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/viafoura.com\/wp-content\/uploads\/2025\/07\/nzherald.png\" alt=\"\"\/>\n<\/figure><p class=\"wp-block-paragraph\"><em>Warum sollten sich die Menschen f\u00fcr Ihre Arbeit interessieren?<\/em>  Nicht nur eine Geschichte erz\u00e4hlen, sondern aus jedem Blickwinkel  <\/p><h3>La diaria<\/h3> \u201cSubscribe to the diaria that depends solely on you\u201d\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/viafoura.com\/wp-content\/uploads\/2025\/07\/diaria.png\" alt=\"\"\/>\n<\/figure><p class=\"wp-block-paragraph\"><em>Warum gibt es diese Struktur?<\/em>  Dank an den Leser (synthetische Personalisierung mit &#8218;Sie&#8216;)  <\/p><h3>The Wall Street Journal<\/h3> \n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/viafoura.com\/wp-content\/uploads\/2025\/07\/wall-street-journal.png\" alt=\"\"\/>\n<\/figure><p class=\"wp-block-paragraph\"><em>Warum ver\u00f6ffentlichen sie Inhalte?<\/em> Um vertrauensw\u00fcrdigen Journalismus zu bieten, der einen Schmerzpunkt f\u00fcr die Leser l\u00f6st <em>Was unterscheidet Sie von anderen in der Branche? <\/em>Der Leser trifft t\u00e4glich Entscheidungen, und WSJ hilft ihm, mit vertrauensw\u00fcrdigem Journalismus, d.h. mit gut recherchierten und von Experten geschriebenen Inhalten, fundiertere Entscheidungen zu treffen.  <\/p><div class=\"sc_layouts_iconed_text\"><\/div> \n<p class=\"wp-block-paragraph\">Dieser Artikel wurde urspr\u00fcnglich von <a href=\"https:\/\/www.theaudiencers.com\">The Audiencers<\/a> ver\u00f6ffentlicht. The Audiencers ist eine B2B-Publikation von Poool, The Membership and Subscription Suite, einer einfachen All-in-One-Plattform f\u00fcr Produzenten digitaler Inhalte zur Konvertierung, Verwaltung und Bindung ihrer Mitglieder und Abonnenten. Erfahren Sie mehr auf <a href=\"https:\/\/poool.tech\/\">poool.tech<\/a> oder <a href=\"https:\/\/calendly.com\/poool-tech\/meet?month=2023-02\">buchen Sie eine kostenlose Demo<\/a> bei ihrem Team.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>This article wrapped up: The value proposition canvas helps you define your customer&#8217;s profile and pair this with your product\/service to ensure your premium offers provide value The Golden Circle framework will allow you to work on your why, what and how Starting with the why is how you&#8217;ll best define a value proposition that [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":6139,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[122,39],"tags":[],"class_list":["post-16939","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-engagement-de","category-publikumsintelligenz"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Viafoura | Perfektionieren Sie Ihr Nutzenversprechen, um mehr Leser in Abonnenten zu verwandeln<\/title>\n<meta name=\"description\" content=\"This article wrapped up: The value proposition canvas helps you define your customer&#039;s profile and pair this with your product\/service to ensure your\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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