{"id":16901,"date":"2025-08-05T21:00:55","date_gmt":"2025-08-05T21:00:55","guid":{"rendered":"https:\/\/viafoura.com\/blog\/newsquest-transforma-las-conversaciones-de-los-lectores-con-viafoura\/"},"modified":"2025-08-21T17:31:46","modified_gmt":"2025-08-21T17:31:46","slug":"newsquest-transforma-las-conversaciones-de-los-lectores-con-viafoura","status":"publish","type":"post","link":"https:\/\/viafoura.com\/es\/blog\/newsquest-transforma-las-conversaciones-de-los-lectores-con-viafoura\/","title":{"rendered":"Newsquest transforma las conversaciones de los lectores con Viafoura"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Estamos encantados de dar la bienvenida a <a href=\"https:\/\/www.newsquest.co.uk\/\">Newsquest <\/a>a la comunidad <a href=\"https:\/\/viafoura.com\/es\/\">Viafoura<\/a>, y de desplegar oficialmente el conjunto de herramientas de participaci\u00f3n de Viafoura en m\u00e1s de 200 de los sitios de noticias locales m\u00e1s fiables del Reino Unido.<\/p>\n\n<p class=\"wp-block-paragraph\">Como uno de los mayores grupos de medios de comunicaci\u00f3n regionales del Reino Unido, la red de m\u00e1s de 250 marcas de noticias, revistas y publicaciones comerciales de Newsquest llega a 41 millones de lectores digitales al mes. Con una audiencia tan grande y fiel, el equipo de Newsquest se propuso mejorar la forma en que las comunidades se conectan y conversan en torno al periodismo que m\u00e1s importa. <\/p>\n\n<p class=\"wp-block-paragraph\">Dirigido por Julian Thorpe, director de producto, Newsquest ten\u00eda la misi\u00f3n de:<\/p>\n\n<p class=\"wp-block-paragraph\">\u2705 Reducir la toxicidad en la secci\u00f3n de comentarios<\/p>\n\n<p class=\"wp-block-paragraph\">\u2705 Capacita a los periodistas para que vean los comentarios como una herramienta de participaci\u00f3n de la audiencia, no s\u00f3lo como un buz\u00f3n de quejas<\/p>\n\n<p class=\"wp-block-paragraph\">\u2705 Construir una experiencia mejor y m\u00e1s escalable tanto para los lectores como para los equipos de redacci\u00f3n<\/p>\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u00abHoy en d\u00eda, el aspecto social de las noticias es casi tan importante como el propio contenido &#8230; No basta con enterarse de lo que ocurre; tambi\u00e9n es esencial saber c\u00f3mo responden otras personas de nuestras comunidades a los acontecimientos que conforman nuestras vidas.\u00bb<br\/> &#8211; Julian Thorpe, Director de Producto<\/p>\n<\/blockquote>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"631\" height=\"631\" src=\"https:\/\/viafoura.com\/wp-content\/uploads\/2025\/08\/Julian-Thorpe-1.webp\" alt=\"\" class=\"wp-image-16510\" srcset=\"https:\/\/viafoura.com\/wp-content\/uploads\/2025\/08\/Julian-Thorpe-1.webp 631w, https:\/\/viafoura.com\/wp-content\/uploads\/2025\/08\/Julian-Thorpe-1-300x300.webp 300w, https:\/\/viafoura.com\/wp-content\/uploads\/2025\/08\/Julian-Thorpe-1-150x150.webp 150w\" sizes=\"(max-width: 631px) 100vw, 631px\" \/><\/figure>\n<\/div>\n<\/div>\n\n<p class=\"wp-block-paragraph\">Para ello, Newsquest ha desplegado la suite de participaci\u00f3n de Viafoura, que incluye <a href=\"https:\/\/viafoura.com\/conversations\/\">Conversaciones<\/a> en tiempo real, contadores de comentarios en directo, una bandeja de notificaciones para alertas de usuarios y creaci\u00f3n de comunidades, y <a href=\"https:\/\/viafoura.com\/content-moderation\/\">un servicio completo de moderaci\u00f3n<\/a> impulsado tanto por IA como por moderadores humanos.<\/p>\n\n<p class=\"wp-block-paragraph\">Desde la incorporaci\u00f3n hasta la puesta en marcha, el proceso se dise\u00f1\u00f3 para ofrecer rapidez, sencillez y asistencia.<\/p>\n\n<p class=\"wp-block-paragraph\"><em>\u00abEl equipo de Viafoura siempre ha sido amable y servicial, y ha respondido r\u00e1pidamente a nuestras preguntas\u00bb, <\/em>a\u00f1ade Thorpe.<em> \u00abSus herramientas y documentaci\u00f3n facilitaron la integraci\u00f3n en nuestros sistemas existentes\u00bb.<\/em><\/p>\n\n<p class=\"wp-block-paragraph\">Los resultados por los que trabajamos juntos:<\/p>\n\n<p class=\"wp-block-paragraph\">\u2714 Menos comentarios problem\u00e1ticos y quejas de los lectores<\/p>\n\n<p class=\"wp-block-paragraph\">\u2714 M\u00e1s tiempo de redacci\u00f3n dedicado a interactuar con los comentaristas leales<\/p>\n\n<p class=\"wp-block-paragraph\">\u2714 Mayor calidad de comentarios y volumen de conversaci\u00f3n<\/p>\n\n<p class=\"wp-block-paragraph\">\u2714 Aumento de las inscripciones y del compromiso in situ<\/p>\n\n<p class=\"wp-block-paragraph\"><em>\u00abNewsquest desempe\u00f1a un papel vital en el fortalecimiento del periodismo local y el discurso c\u00edvico en todo el Reino Unido\u00bb, <\/em>afirma Mark Zohar, director general de Viafoura.<em> \u00abEstamos orgullosos de asociarnos con un editor tan profundamente arraigado en la conexi\u00f3n con la comunidad, y entusiasmados por ayudar a transformar la forma en que sus lectores y periodistas se relacionan de forma significativa y respetuosa en Internet.\u00bb<\/em><\/p>\n\n<p class=\"wp-block-paragraph\">\u00a1Espero con impaciencia el viaje que te espera!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Estamos encantados de dar la bienvenida a Newsquest a la comunidad Viafoura, y de desplegar oficialmente el conjunto de herramientas de participaci\u00f3n de Viafoura en m\u00e1s de 200 de los sitios de noticias locales m\u00e1s fiables del Reino Unido. Como uno de los mayores grupos de medios de comunicaci\u00f3n regionales del Reino Unido, la red [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":16530,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[154,34,75],"tags":[],"class_list":["post-16901","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-clientes-es","category-compromiso-es","category-comunidad"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Viafoura | Newsquest transforma las conversaciones de los lectores con Viafoura<\/title>\n<meta name=\"description\" content=\"Estamos encantados de dar la bienvenida a Newsquest a la comunidad Viafoura, y de desplegar oficialmente el conjunto de herramientas de participaci\u00f3n de\" \/>\n<meta name=\"robots\" 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