{"id":16934,"date":"2023-04-25T12:00:36","date_gmt":"2023-04-25T12:00:36","guid":{"rendered":"https:\/\/viafoura.com\/blog\/por-que-la-recirculacion-debe-ser-uno-de-sus-indicadores-clave-de-rendimiento-y-como-aumentarla\/"},"modified":"2025-08-21T17:32:34","modified_gmt":"2025-08-21T17:32:34","slug":"por-que-la-recirculacion-debe-ser-uno-de-sus-indicadores-clave-de-rendimiento-y-como-aumentarla","status":"publish","type":"post","link":"https:\/\/viafoura.com\/es\/blog\/por-que-la-recirculacion-debe-ser-uno-de-sus-indicadores-clave-de-rendimiento-y-como-aumentarla\/","title":{"rendered":"Por qu\u00e9 la recirculaci\u00f3n debe ser uno de sus indicadores clave de rendimiento y c\u00f3mo aumentarla."},"content":{"rendered":"<p class=\"wp-block-paragraph\"><strong>Recirculaci\u00f3n<\/strong>: m\u00e9trica en tiempo real que compara el n\u00famero de visitantes de una p\u00e1gina con el n\u00famero de usuarios que pasan de ese contenido a otra p\u00e1gina.  <\/p><h2>\u00bfPor qu\u00e9 la recirculaci\u00f3n es un KPI valioso?<\/h2> Recirculation is more valuable to your business than acquiring new visitors. Not only is acquisition becoming increasingly difficult and costly, viewing more pages on each visit means higher engagement, loyalty and propensity to subscribe, all of which directly correlate to revenue. According to <a href=\"https:\/\/blog.chartbeat.com\/2019\/08\/21\/recirculation-data-reader-acquisition\/\" target=\"_blank\" rel=\"noopener\">Chartbeat<\/a>, there are 3 things that make up the anatomy of a recirculation strategy: <ul> <li>Show off the depth and quality of your content, so every reader knows that you have more than just the great article they clicked on<\/li> <li>Given the amount of readers that come from external platforms like Google and Facebook, almost all of which are landing on an article rather than your homepage, a clear recirculation strategy can push those readers further down the loyalty journey<\/li> <li>Most publishers rely on programmatic widgets to surface related stories, but related links \u2014 chosen by editors and placed at strategic points in the story \u2014 are an effective way to encourage deeper visits. Especially on mobile, where more widgets appear at the bottom of the page (where no readers will see them)<\/li> <\/ul> <h2>The Independent, dominar el juego de la recirculaci\u00f3n<\/h2> Just a single article contains 5 recirculation techniques for you to steal: <h2>1. Backlinks sobre palabras clave<\/h2> Learn to link: add backlinks on keywords, leading to other articles or content topics:\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/viafoura.com\/wp-content\/uploads\/2025\/07\/image-28-1024x486-1.png\" alt=\"\"\/>\n<\/figure><p class=\"wp-block-paragraph\">\u2b50<strong> Buena pr\u00e1ctica:<\/strong> diferenciar estas palabras y frases enlazadas del resto del texto coloc\u00e1ndolas en otro color o subray\u00e1ndolas. Esta pr\u00e1ctica debe ser coherente en todo tu sitio para que los usuarios reconozcan d\u00f3nde hacer clic. <strong>Pero no olvides comprobar la profundidad media de desplazamiento para optimizar el potencial de clics:<\/strong> La investigaci\u00f3n <a href=\"https:\/\/blog.chartbeat.com\/2019\/08\/21\/recirculation-data-reader-acquisition\/\" target=\"_blank\" rel=\"noreferrer noopener\">de Chartbeat<\/a> ha descubierto que la mayor\u00eda de los clics se producen justo por encima del pliegue digital, a profundidades de p\u00e1gina de 400 a 600 p\u00edxeles (como se indica a continuaci\u00f3n), por lo que es importante optimizar tus art\u00edculos para esos enlaces relacionados.<\/p>\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/viafoura.com\/wp-content\/uploads\/2025\/07\/pasted-image-0-4.png\" alt=\"\"\/>\n<\/figure><p class=\"wp-block-paragraph\"><a href=\"https:\/\/theaudiencers.com\/operations\/is-there-an-optimal-article-length-our-data-on-the-relationship-between-word-count-and-engagement\/\" target=\"_blank\" rel=\"noopener\">Descubra otras investigaciones de Chartbeat sobre la longitud \u00f3ptima de los art\u00edculos<\/a> <\/p><h2>2. Una presentaci\u00f3n de diapositivas interactiva al estilo de las historias de Instagram comparte 6 art\u00edculos principales<\/h2> \n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/viafoura.com\/wp-content\/uploads\/2025\/07\/image-29-1024x658-1.png\" alt=\"\"\/>\n<\/figure><p class=\"wp-block-paragraph\">  <strong>Las im\u00e1genes con enlaces generan un 63% m\u00e1s de clics que las de s\u00f3lo texto<\/strong><a href=\"https:\/\/www.lenfestinstitute.org\/\" target=\"_blank\" rel=\"noreferrer noopener\">(datos del Instituto Lenfest<\/a>) y, teniendo en cuenta la cantidad de tiempo que tu audiencia pasa en las redes sociales, inspirarte en ellas para aumentar el compromiso s\u00f3lo puede resultar beneficioso. La clave de una buena recirculaci\u00f3n es <strong>la interactividad<\/strong>: implicar a los visitantes de forma positiva para que los art\u00edculos sugeridos parezcan personales y no intrusivos, teniendo cuidado de atender a los intereses del lector tanto como a los tuyos propios.  <\/p><h2>3. Recomendaciones personalizadas basadas en el tema del contenido<\/h2> \n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/viafoura.com\/wp-content\/uploads\/2025\/07\/image-30-1024x903-1.png\" alt=\"\"\/>\n<\/figure><p class=\"wp-block-paragraph\">Esto es m\u00e1s valioso que recomendar contenido al final del art\u00edculo, ya que las m\u00e9tricas de Profundidad Media de Desplazamiento probablemente revelar\u00e1n que <strong>un gran porcentaje de tu audiencia no lee hasta el final<\/strong>.  <\/p><h2>4. Recomendaciones de contenidos \u00abm\u00e1s populares\u00bb en el lateral de la p\u00e1gina<\/h2> \n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/viafoura.com\/wp-content\/uploads\/2025\/07\/image-31.png\" alt=\"\"\/>\n<\/figure><p class=\"wp-block-paragraph\">  La <strong>redacci\u00f3n gen\u00e9rica (por ejemplo, \u00abHistorias relacionadas\u00bb) genera mayores CTR que la redacci\u00f3n m\u00e1s compleja (por ejemplo, \u00abQu\u00e9 m\u00e1s puede leer la gente sobre este tema\u00bb)<\/strong>, seg\u00fan datos del <a href=\"https:\/\/mediaengagement.org\/research\/links\/\" target=\"_blank\" rel=\"noreferrer noopener\">Center for Media Engagement<\/a>. Observe que todos estos ejemplos de The Independent incluyen frases con un m\u00e1ximo de 2 palabras. Adem\u00e1s, invitar a los lectores a descubrir sus art\u00edculos m\u00e1s populares les permite sentirse parte de una conversaci\u00f3n compartida, estar \u00abal tanto\u00bb al leer los art\u00edculos que otros leen. Este fue <a href=\"https:\/\/theaudiencers.com\/inspirations\/constantly-evolving-product-offerings-with-a-b-testing-at-netflix\/\" target=\"_blank\" rel=\"noreferrer noopener\">el proceso de pensamiento de Netflix tras la funci\u00f3n \u00abTop 10 en [inserta tu pa\u00eds]\u00bb.<\/a> <\/p><h2>5. Al final, un peque\u00f1o texto \u00abM\u00e1s sobre\u00bb que ofrezca enlaces a temas clave tratados en el art\u00edculo.<\/h2> \n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/viafoura.com\/wp-content\/uploads\/2025\/07\/image-33-1024x269-1.png\" alt=\"\"\/>\n<\/figure><p class=\"wp-block-paragraph\">Una \u00faltima oportunidad para conducir a tu usuario a otro art\u00edculo, aunque no apuestes por que todos los lectores lleguen a este punto.  <\/p><h2>No recircule sin pensar<\/h2> Poor recirculation can have more of a negative than positive impact on engagement, so don\u2019t go overboard and make sure to consider your recirculation tactics carefully. For The Independent, these 5 strategies were all employed in a single article. Of course, recirculation is valuable, but so is a pleasant, engaging user experience. If there are too many distractions or frustrating features that prevent the reader from being able to consume the article \u2018in peace\u2019, then recirculation efforts will be wasted and you may even push your reader away. This is especially true for websites that depend on advertising (an additional distraction for readers), or for users visiting on mobile devices where the screen is smaller. You should also aim to make the most out of your content resources for recirculation: <ul> <li>Surface popular content that are a dead end for readers \u2013 these represent your best opportunities to drive recirculation<\/li> <li>Segment traffic and tailor your recirculation strategy based on source, user interests or device used<\/li> <li>Leverage the Heads Up Display. This helps you know if the reason why readers are leaving the page is because of another story on your website<\/li> <li>Use historical engagement data to find good potential recircultation links<\/li> <\/ul> \u00a0 <blockquote>This article was originally published by <a href=\"https:\/\/www.theaudiencers.com\">The Audiencers<\/a>. The Audiencers is a B2B publication by Poool, The Membership and Subscription Suite, a simple, all-in-one platform for digital content producers to convert, manage and retain their members and subscribers. Find out more on <a href=\"https:\/\/poool.tech\/\">poool.tech<\/a> or <a href=\"https:\/\/calendly.com\/poool-tech\/meet?month=2023-02\">book a free demo<\/a> with their team.<\/blockquote> \n","protected":false},"excerpt":{"rendered":"<p>Recirculaci\u00f3n: m\u00e9trica en tiempo real que compara el n\u00famero de visitantes de una p\u00e1gina con el n\u00famero de usuarios que pasan de ese contenido a otra p\u00e1gina. \u00bfPor qu\u00e9 la recirculaci\u00f3n es un KPI valioso? Recirculation is more valuable to your business than acquiring new visitors. Not only is acquisition becoming increasingly difficult and costly, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":9891,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[34],"tags":[],"class_list":["post-16934","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-compromiso-es"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Viafoura | Por qu\u00e9 la recirculaci\u00f3n debe ser uno de sus indicadores clave de rendimiento y c\u00f3mo aumentarla.<\/title>\n<meta name=\"description\" content=\"Recirculaci\u00f3n: m\u00e9trica en tiempo real que compara el n\u00famero de visitantes de una p\u00e1gina con el n\u00famero de usuarios que pasan de ese contenido a otra\" \/>\n<meta name=\"robots\" content=\"index, follow, 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