{"id":16947,"date":"2023-03-14T14:00:14","date_gmt":"2023-03-14T14:00:14","guid":{"rendered":"https:\/\/viafoura.com\/blog\/las-herramientas-y-tacticas-centradas-en-la-comunidad-ayudan-a-las-empresas-de-medios-de-comunicacion-a-alcanzar-sus-objetivos-de-kpi-y-roi\/"},"modified":"2025-08-21T17:34:39","modified_gmt":"2025-08-21T17:34:39","slug":"las-herramientas-y-tacticas-centradas-en-la-comunidad-ayudan-a-las-empresas-de-medios-de-comunicacion-a-alcanzar-sus-objetivos-de-kpi-y-roi","status":"publish","type":"post","link":"https:\/\/viafoura.com\/es\/blog\/las-herramientas-y-tacticas-centradas-en-la-comunidad-ayudan-a-las-empresas-de-medios-de-comunicacion-a-alcanzar-sus-objetivos-de-kpi-y-roi\/","title":{"rendered":"Las herramientas y t\u00e1cticas centradas en la comunidad ayudan a las empresas de medios de comunicaci\u00f3n a alcanzar sus objetivos de KPI y ROI"},"content":{"rendered":"<p>Si su actual plataforma de experiencia digital (DXP) no est\u00e1 al servicio de su comunidad -o, mejor dicho, no est\u00e1 permitiendo a su organizaci\u00f3n servir, mantener y ampliar su comunidad-, entonces no merece la pena. Adem\u00e1s, si tiene la suerte de acoger a una comunidad, sobre todo a una que disfruta participando y descubriendo el \u00e1mbito de sus intereses que usted ha creado, est\u00e1 sentado sobre una mina de oro de potencial de crecimiento y datos de primera mano.<\/p>\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/viafoura.com\/wp-content\/uploads\/2025\/07\/Satisfying_Audiences_SEPT22_Leigh_UGC-1.jpg\" alt=\"\"\/>\n<\/figure><p>No es ning\u00fan secreto que una comunidad activa y no t\u00f3xica es un potente motor de crecimiento de la audiencia, pero para aprovechar al m\u00e1ximo las oportunidades de conversi\u00f3n impulsadas por la comunidad, se pueden tomar algunas medidas preparatorias.  <\/p><h2>Fundaci\u00f3n comunitaria<\/h2> Before honing in on the inner-workings of your community, take stock of the tools and strategies you currently have in place and assess whether or not they are providing a worthwhile ROI. Some questions to ask as you set about this task are focused on infrastructure and discoverability, and community health. <strong>Infrastructure and discoverability<\/strong> <em>Does your site\u2019s architecture drive visitors intuitively to where the community is at its best, or are there a number of barriers in their way?<\/em> Consider where on their journey users are confronted with a sign-up form of some sort. Then, evaluate if there\u2019s greater potential for conversion by giving them a bit of free reign to see the value you have to offer elsewhere. Giving unregistered users enough access to see but not join on-site discussions or special events like a live ask-me-anything community chat could be just the kind of content that is worth their time and, subsequently, their registered first-party data. <em>Does your current comment interface and strategy help or hinder engagement?<\/em> Providing users with the means to easily jump into the comments section and join discussions is an effective way to improve engagement. Recently,\u00a0<a title=\"Viafoura partnered with News-Press &amp; Gazette Co. (NPG)\" href=\"https:\/\/viafoura.com\/es\/blog\/npg-se-asocia-con-viafoura-dando-nueva-vida-a-sus-propiedades-digitales-y-comunidades-de-audiencia\/\" target=\"_blank\" rel=\"noopener\">Viafoura partnered with News-Press &amp; Gazette Co. (NPG)<\/a>\u00a0to help the team overhaul its prior approach to comment sections that relied on manual approval. This had resulted in endless queues of user contributions stuck in limbo. After integrating Viafoura\u2019s\u00a0<a title=\"automated moderation\" href=\"https:\/\/viafoura.com\/blog\/automated-moderation-and-community-moderation\/\" target=\"_blank\" rel=\"noopener\">automated moderation<\/a>\u00a0onto its platform, NPG saw a drastic improvement in overall engagement as well as the complete reactivation of previously stagnant communities across a number of its sites. <strong>Community health<\/strong> <em>Have you and your teams taken measures to ensure that when new visitors arrive, they\u2019re greeted by a wholesome and inviting community?<\/em> If some of the first things visitors see are comments and discussions rife with vitriol and toxicity, they won\u2019t stay long \u2014 if at all. To keep the peace and foster a welcoming space for newcomers, it\u2019s imperative you provide clear and concise community guidelines. These guidelines will assist in the preservation of your community\u2019s well-being by giving its members and your moderation teams consistent parameters to follow while reinforcing your brand values and interests while doing so. To scale down some of the more taxing and meticulous moderation tasks (such as profanity and hate speech), adopting an\u00a0<a title=\"intelligent moderation engine\" href=\"https:\/\/viafoura.com\/conversations\/\" target=\"_blank\" rel=\"noopener\">intelligent moderation engine<\/a>\u00a0is a turn-key solution for immediate deflection of toxicity. <h2>Crear un patio de recreo de compromiso<\/h2> Creating an engaging and discoverable user experience (UX) will invigorate your audience. As publishers, there is an obvious responsibility in providing your readers with high-quality content that stands out in the vast and highly saturated digital media landscape. More specifically, as digital publishers, the journey that users go on as they experience your site and its content is just as important. A digital media platform that gives its users a range of capabilities to engage \u2014 through exploration, discovery, or community \u2014 is guaranteed a far higher chance of earning consistent growth in registrations, longer time spent on-site, and an increasingly concise understanding of its audience\u2019s behaviour and interests. All of this can contribute to an improvement in ad revenue by providing you with the data necessary to prove the worth of your premium ad space to potential partners. <strong>Topic and author follows<\/strong> Topic and author following capabilities are highly engaging points of conversion and excellent data collection avenues. By tracking what content and which authors are being followed via built-in analytics, editorial and content strategies can be adjusted to meet the evident interests being shown in the declarative data that comes from these community-specific actions. In terms of engagement, users who follow particular authors or topics also have a far higher propensity for return visits because of the notifications they\u2019ll receive when more content tied to what they follow is published. <h2><strong>Conclusi\u00f3n<\/strong><\/h2> In this digital age where an extensive and engaging digital experience platform is paramount to the success and longevity of digital media organisations, taking the time to create rewarding and enjoyable experiences for your audience communities is the least we can do. With the right tools and approach to a community-focused growth strategy, publishers will make short work of achieving their ROIs and surpassing previous KPI goals.\n<p>Este blog fue publicado originalmente por <a href=\"https:\/\/www.inma.org\/blogs\/value-content\/post.cfm\/community-focused-tools-tactics-help-media-companies-hit-kpi-roi-goals\">INMA<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Si su actual plataforma de experiencia digital (DXP) no est\u00e1 al servicio de su comunidad -o, mejor dicho, no est\u00e1 permitiendo a su organizaci\u00f3n servir, mantener y ampliar su comunidad-, entonces no merece la pena. Adem\u00e1s, si tiene la suerte de acoger a una comunidad, sobre todo a una que disfruta participando y descubriendo el [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":6170,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[75],"tags":[],"class_list":["post-16947","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comunidad"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Viafoura | Las herramientas y t\u00e1cticas centradas en la comunidad ayudan a las empresas de medios de comunicaci\u00f3n a alcanzar sus objetivos de KPI y ROI<\/title>\n<meta name=\"description\" content=\"Si su actual plataforma de experiencia digital (DXP) no est\u00e1 al servicio de su comunidad -o, mejor dicho, no est\u00e1 permitiendo a su organizaci\u00f3n servir,\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/viafoura.com\/es\/blog\/las-herramientas-y-tacticas-centradas-en-la-comunidad-ayudan-a-las-empresas-de-medios-de-comunicacion-a-alcanzar-sus-objetivos-de-kpi-y-roi\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Viafoura | Las herramientas y t\u00e1cticas centradas en la comunidad ayudan a las empresas de medios de comunicaci\u00f3n a alcanzar sus objetivos de KPI y ROI\" \/>\n<meta property=\"og:description\" content=\"Si su actual plataforma de experiencia digital (DXP) no est\u00e1 al servicio de su comunidad -o, mejor dicho, no est\u00e1 permitiendo a su organizaci\u00f3n servir,\" \/>\n<meta property=\"og:url\" content=\"https:\/\/viafoura.com\/es\/blog\/las-herramientas-y-tacticas-centradas-en-la-comunidad-ayudan-a-las-empresas-de-medios-de-comunicacion-a-alcanzar-sus-objetivos-de-kpi-y-roi\/\" \/>\n<meta property=\"og:site_name\" content=\"Viafoura\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/viafoura\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-03-14T14:00:14+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-21T17:34:39+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/viafoura.com\/wp-content\/uploads\/2025\/07\/Satisfying_Audiences_SEPT22_Leigh_UGC-1800.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1800\" \/>\n\t<meta property=\"og:image:height\" content=\"960\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@viafoura\" \/>\n<meta name=\"twitter:site\" content=\"@viafoura\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"eclipse\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/viafoura.com\\\/es\\\/blog\\\/las-herramientas-y-tacticas-centradas-en-la-comunidad-ayudan-a-las-empresas-de-medios-de-comunicacion-a-alcanzar-sus-objetivos-de-kpi-y-roi\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/viafoura.com\\\/es\\\/blog\\\/las-herramientas-y-tacticas-centradas-en-la-comunidad-ayudan-a-las-empresas-de-medios-de-comunicacion-a-alcanzar-sus-objetivos-de-kpi-y-roi\\\/\"},\"author\":{\"name\":\"eclipse\",\"@id\":\"https:\\\/\\\/viafoura.com\\\/es\\\/#\\\/schema\\\/person\\\/54c2b5215a1e7903300554530e4779a1\"},\"headline\":\"Las herramientas y t\u00e1cticas centradas en la comunidad ayudan a las empresas de medios de comunicaci\u00f3n a alcanzar sus objetivos de KPI y ROI\",\"datePublished\":\"2023-03-14T14:00:14+00:00\",\"dateModified\":\"2025-08-21T17:34:39+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/viafoura.com\\\/es\\\/blog\\\/las-herramientas-y-tacticas-centradas-en-la-comunidad-ayudan-a-las-empresas-de-medios-de-comunicacion-a-alcanzar-sus-objetivos-de-kpi-y-roi\\\/\"},\"wordCount\":868,\"publisher\":{\"@id\":\"https:\\\/\\\/viafoura.com\\\/es\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/viafoura.com\\\/es\\\/blog\\\/las-herramientas-y-tacticas-centradas-en-la-comunidad-ayudan-a-las-empresas-de-medios-de-comunicacion-a-alcanzar-sus-objetivos-de-kpi-y-roi\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/viafoura.com\\\/wp-content\\\/uploads\\\/2025\\\/07\\\/Satisfying_Audiences_SEPT22_Leigh_UGC-1800.jpg\",\"articleSection\":[\"Comunidad\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/viafoura.com\\\/es\\\/blog\\\/las-herramientas-y-tacticas-centradas-en-la-comunidad-ayudan-a-las-empresas-de-medios-de-comunicacion-a-alcanzar-sus-objetivos-de-kpi-y-roi\\\/\",\"url\":\"https:\\\/\\\/viafoura.com\\\/es\\\/blog\\\/las-herramientas-y-tacticas-centradas-en-la-comunidad-ayudan-a-las-empresas-de-medios-de-comunicacion-a-alcanzar-sus-objetivos-de-kpi-y-roi\\\/\",\"name\":\"Viafoura | Las herramientas y t\u00e1cticas centradas en la comunidad ayudan a las empresas de medios de comunicaci\u00f3n a alcanzar sus objetivos de KPI y ROI\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/viafoura.com\\\/es\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/viafoura.com\\\/es\\\/blog\\\/las-herramientas-y-tacticas-centradas-en-la-comunidad-ayudan-a-las-empresas-de-medios-de-comunicacion-a-alcanzar-sus-objetivos-de-kpi-y-roi\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/viafoura.com\\\/es\\\/blog\\\/las-herramientas-y-tacticas-centradas-en-la-comunidad-ayudan-a-las-empresas-de-medios-de-comunicacion-a-alcanzar-sus-objetivos-de-kpi-y-roi\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/viafoura.com\\\/wp-content\\\/uploads\\\/2025\\\/07\\\/Satisfying_Audiences_SEPT22_Leigh_UGC-1800.jpg\",\"datePublished\":\"2023-03-14T14:00:14+00:00\",\"dateModified\":\"2025-08-21T17:34:39+00:00\",\"description\":\"Si su actual plataforma de experiencia digital (DXP) no est\u00e1 al servicio de su comunidad -o, mejor dicho, no est\u00e1 permitiendo a su organizaci\u00f3n servir,\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/viafoura.com\\\/es\\\/blog\\\/las-herramientas-y-tacticas-centradas-en-la-comunidad-ayudan-a-las-empresas-de-medios-de-comunicacion-a-alcanzar-sus-objetivos-de-kpi-y-roi\\\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/viafoura.com\\\/es\\\/blog\\\/las-herramientas-y-tacticas-centradas-en-la-comunidad-ayudan-a-las-empresas-de-medios-de-comunicacion-a-alcanzar-sus-objetivos-de-kpi-y-roi\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/viafoura.com\\\/es\\\/blog\\\/las-herramientas-y-tacticas-centradas-en-la-comunidad-ayudan-a-las-empresas-de-medios-de-comunicacion-a-alcanzar-sus-objetivos-de-kpi-y-roi\\\/#primaryimage\",\"url\":\"https:\\\/\\\/viafoura.com\\\/wp-content\\\/uploads\\\/2025\\\/07\\\/Satisfying_Audiences_SEPT22_Leigh_UGC-1800.jpg\",\"contentUrl\":\"https:\\\/\\\/viafoura.com\\\/wp-content\\\/uploads\\\/2025\\\/07\\\/Satisfying_Audiences_SEPT22_Leigh_UGC-1800.jpg\",\"width\":1800,\"height\":960},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/viafoura.com\\\/es\\\/blog\\\/las-herramientas-y-tacticas-centradas-en-la-comunidad-ayudan-a-las-empresas-de-medios-de-comunicacion-a-alcanzar-sus-objetivos-de-kpi-y-roi\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/viafoura.com\\\/es\\\/inicio\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Las herramientas y t\u00e1cticas centradas en la comunidad ayudan a las empresas de medios de comunicaci\u00f3n a alcanzar sus objetivos de KPI y ROI\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/viafoura.com\\\/es\\\/#website\",\"url\":\"https:\\\/\\\/viafoura.com\\\/es\\\/\",\"name\":\"Viafoura\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/viafoura.com\\\/es\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/viafoura.com\\\/es\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/viafoura.com\\\/es\\\/#organization\",\"name\":\"Viafoura\",\"url\":\"https:\\\/\\\/viafoura.com\\\/es\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/viafoura.com\\\/es\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/viafoura.com\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/Main-logo.svg\",\"contentUrl\":\"https:\\\/\\\/viafoura.com\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/Main-logo.svg\",\"width\":1920,\"height\":383,\"caption\":\"Viafoura\"},\"image\":{\"@id\":\"https:\\\/\\\/viafoura.com\\\/es\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/viafoura\\\/\",\"https:\\\/\\\/x.com\\\/viafoura\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/viafoura\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/viafoura.com\\\/es\\\/#\\\/schema\\\/person\\\/54c2b5215a1e7903300554530e4779a1\",\"name\":\"eclipse\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/a57eb78d56d01cafd540f163cbd4c579fb8c9fffb50c37d90cc94108dbdf7a0e?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/a57eb78d56d01cafd540f163cbd4c579fb8c9fffb50c37d90cc94108dbdf7a0e?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/a57eb78d56d01cafd540f163cbd4c579fb8c9fffb50c37d90cc94108dbdf7a0e?s=96&d=mm&r=g\",\"caption\":\"eclipse\"},\"sameAs\":[\"http:\\\/\\\/viafoura.com\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Viafoura | Las herramientas y t\u00e1cticas centradas en la comunidad ayudan a las empresas de medios de comunicaci\u00f3n a alcanzar sus objetivos de KPI y ROI","description":"Si su actual plataforma de experiencia digital (DXP) no est\u00e1 al servicio de su comunidad -o, mejor dicho, no est\u00e1 permitiendo a su organizaci\u00f3n servir,","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/viafoura.com\/es\/blog\/las-herramientas-y-tacticas-centradas-en-la-comunidad-ayudan-a-las-empresas-de-medios-de-comunicacion-a-alcanzar-sus-objetivos-de-kpi-y-roi\/","og_locale":"es_ES","og_type":"article","og_title":"Viafoura | Las herramientas y t\u00e1cticas centradas en la comunidad ayudan a las empresas de medios de comunicaci\u00f3n a alcanzar sus objetivos de KPI y ROI","og_description":"Si su actual plataforma de experiencia digital (DXP) no est\u00e1 al servicio de su comunidad -o, mejor dicho, no est\u00e1 permitiendo a su organizaci\u00f3n servir,","og_url":"https:\/\/viafoura.com\/es\/blog\/las-herramientas-y-tacticas-centradas-en-la-comunidad-ayudan-a-las-empresas-de-medios-de-comunicacion-a-alcanzar-sus-objetivos-de-kpi-y-roi\/","og_site_name":"Viafoura","article_publisher":"https:\/\/www.facebook.com\/viafoura\/","article_published_time":"2023-03-14T14:00:14+00:00","article_modified_time":"2025-08-21T17:34:39+00:00","og_image":[{"width":1800,"height":960,"url":"https:\/\/viafoura.com\/wp-content\/uploads\/2025\/07\/Satisfying_Audiences_SEPT22_Leigh_UGC-1800.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_creator":"@viafoura","twitter_site":"@viafoura","twitter_misc":{"Escrito por":"eclipse","Tiempo de lectura":"4 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/viafoura.com\/es\/blog\/las-herramientas-y-tacticas-centradas-en-la-comunidad-ayudan-a-las-empresas-de-medios-de-comunicacion-a-alcanzar-sus-objetivos-de-kpi-y-roi\/#article","isPartOf":{"@id":"https:\/\/viafoura.com\/es\/blog\/las-herramientas-y-tacticas-centradas-en-la-comunidad-ayudan-a-las-empresas-de-medios-de-comunicacion-a-alcanzar-sus-objetivos-de-kpi-y-roi\/"},"author":{"name":"eclipse","@id":"https:\/\/viafoura.com\/es\/#\/schema\/person\/54c2b5215a1e7903300554530e4779a1"},"headline":"Las herramientas y t\u00e1cticas centradas en la comunidad ayudan a las empresas de medios de comunicaci\u00f3n a alcanzar sus objetivos de KPI y ROI","datePublished":"2023-03-14T14:00:14+00:00","dateModified":"2025-08-21T17:34:39+00:00","mainEntityOfPage":{"@id":"https:\/\/viafoura.com\/es\/blog\/las-herramientas-y-tacticas-centradas-en-la-comunidad-ayudan-a-las-empresas-de-medios-de-comunicacion-a-alcanzar-sus-objetivos-de-kpi-y-roi\/"},"wordCount":868,"publisher":{"@id":"https:\/\/viafoura.com\/es\/#organization"},"image":{"@id":"https:\/\/viafoura.com\/es\/blog\/las-herramientas-y-tacticas-centradas-en-la-comunidad-ayudan-a-las-empresas-de-medios-de-comunicacion-a-alcanzar-sus-objetivos-de-kpi-y-roi\/#primaryimage"},"thumbnailUrl":"https:\/\/viafoura.com\/wp-content\/uploads\/2025\/07\/Satisfying_Audiences_SEPT22_Leigh_UGC-1800.jpg","articleSection":["Comunidad"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/viafoura.com\/es\/blog\/las-herramientas-y-tacticas-centradas-en-la-comunidad-ayudan-a-las-empresas-de-medios-de-comunicacion-a-alcanzar-sus-objetivos-de-kpi-y-roi\/","url":"https:\/\/viafoura.com\/es\/blog\/las-herramientas-y-tacticas-centradas-en-la-comunidad-ayudan-a-las-empresas-de-medios-de-comunicacion-a-alcanzar-sus-objetivos-de-kpi-y-roi\/","name":"Viafoura | Las herramientas y t\u00e1cticas centradas en la comunidad ayudan a las empresas de medios de comunicaci\u00f3n a alcanzar sus objetivos de KPI y ROI","isPartOf":{"@id":"https:\/\/viafoura.com\/es\/#website"},"primaryImageOfPage":{"@id":"https:\/\/viafoura.com\/es\/blog\/las-herramientas-y-tacticas-centradas-en-la-comunidad-ayudan-a-las-empresas-de-medios-de-comunicacion-a-alcanzar-sus-objetivos-de-kpi-y-roi\/#primaryimage"},"image":{"@id":"https:\/\/viafoura.com\/es\/blog\/las-herramientas-y-tacticas-centradas-en-la-comunidad-ayudan-a-las-empresas-de-medios-de-comunicacion-a-alcanzar-sus-objetivos-de-kpi-y-roi\/#primaryimage"},"thumbnailUrl":"https:\/\/viafoura.com\/wp-content\/uploads\/2025\/07\/Satisfying_Audiences_SEPT22_Leigh_UGC-1800.jpg","datePublished":"2023-03-14T14:00:14+00:00","dateModified":"2025-08-21T17:34:39+00:00","description":"Si su actual plataforma de experiencia digital (DXP) no est\u00e1 al servicio de su comunidad -o, mejor dicho, no est\u00e1 permitiendo a su organizaci\u00f3n servir,","breadcrumb":{"@id":"https:\/\/viafoura.com\/es\/blog\/las-herramientas-y-tacticas-centradas-en-la-comunidad-ayudan-a-las-empresas-de-medios-de-comunicacion-a-alcanzar-sus-objetivos-de-kpi-y-roi\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/viafoura.com\/es\/blog\/las-herramientas-y-tacticas-centradas-en-la-comunidad-ayudan-a-las-empresas-de-medios-de-comunicacion-a-alcanzar-sus-objetivos-de-kpi-y-roi\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/viafoura.com\/es\/blog\/las-herramientas-y-tacticas-centradas-en-la-comunidad-ayudan-a-las-empresas-de-medios-de-comunicacion-a-alcanzar-sus-objetivos-de-kpi-y-roi\/#primaryimage","url":"https:\/\/viafoura.com\/wp-content\/uploads\/2025\/07\/Satisfying_Audiences_SEPT22_Leigh_UGC-1800.jpg","contentUrl":"https:\/\/viafoura.com\/wp-content\/uploads\/2025\/07\/Satisfying_Audiences_SEPT22_Leigh_UGC-1800.jpg","width":1800,"height":960},{"@type":"BreadcrumbList","@id":"https:\/\/viafoura.com\/es\/blog\/las-herramientas-y-tacticas-centradas-en-la-comunidad-ayudan-a-las-empresas-de-medios-de-comunicacion-a-alcanzar-sus-objetivos-de-kpi-y-roi\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/viafoura.com\/es\/inicio\/"},{"@type":"ListItem","position":2,"name":"Las herramientas y t\u00e1cticas centradas en la comunidad ayudan a las empresas de medios de comunicaci\u00f3n a alcanzar sus objetivos de KPI y ROI"}]},{"@type":"WebSite","@id":"https:\/\/viafoura.com\/es\/#website","url":"https:\/\/viafoura.com\/es\/","name":"Viafoura","description":"","publisher":{"@id":"https:\/\/viafoura.com\/es\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/viafoura.com\/es\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/viafoura.com\/es\/#organization","name":"Viafoura","url":"https:\/\/viafoura.com\/es\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/viafoura.com\/es\/#\/schema\/logo\/image\/","url":"https:\/\/viafoura.com\/wp-content\/uploads\/2025\/06\/Main-logo.svg","contentUrl":"https:\/\/viafoura.com\/wp-content\/uploads\/2025\/06\/Main-logo.svg","width":1920,"height":383,"caption":"Viafoura"},"image":{"@id":"https:\/\/viafoura.com\/es\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/viafoura\/","https:\/\/x.com\/viafoura","https:\/\/www.linkedin.com\/company\/viafoura\/"]},{"@type":"Person","@id":"https:\/\/viafoura.com\/es\/#\/schema\/person\/54c2b5215a1e7903300554530e4779a1","name":"eclipse","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/a57eb78d56d01cafd540f163cbd4c579fb8c9fffb50c37d90cc94108dbdf7a0e?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/a57eb78d56d01cafd540f163cbd4c579fb8c9fffb50c37d90cc94108dbdf7a0e?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/a57eb78d56d01cafd540f163cbd4c579fb8c9fffb50c37d90cc94108dbdf7a0e?s=96&d=mm&r=g","caption":"eclipse"},"sameAs":["http:\/\/viafoura.com"]}]}},"_links":{"self":[{"href":"https:\/\/viafoura.com\/es\/wp-json\/wp\/v2\/posts\/16947","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/viafoura.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/viafoura.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/viafoura.com\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/viafoura.com\/es\/wp-json\/wp\/v2\/comments?post=16947"}],"version-history":[{"count":0,"href":"https:\/\/viafoura.com\/es\/wp-json\/wp\/v2\/posts\/16947\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/viafoura.com\/es\/wp-json\/wp\/v2\/media\/6170"}],"wp:attachment":[{"href":"https:\/\/viafoura.com\/es\/wp-json\/wp\/v2\/media?parent=16947"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/viafoura.com\/es\/wp-json\/wp\/v2\/categories?post=16947"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/viafoura.com\/es\/wp-json\/wp\/v2\/tags?post=16947"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}