{"id":14668,"date":"2025-06-18T17:36:51","date_gmt":"2025-06-18T17:36:51","guid":{"rendered":"https:\/\/viafoura-2025.eclipse-dev.com\/donnees\/"},"modified":"2025-08-12T18:28:35","modified_gmt":"2025-08-12T18:28:35","slug":"donnees","status":"publish","type":"page","link":"https:\/\/viafoura.com\/fr\/solutions\/donnees\/","title":{"rendered":"Donn\u00e9es"},"content":{"rendered":"\n<div class=\"wp-block-columns home-hero is-layout-flex wp-container-core-columns-is-layout-b8e64976 wp-block-columns-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--80)\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\">\n<h1 class=\"wp-block-heading\" style=\"margin-bottom:var(--wp--preset--spacing--50)\"><strong><strong>Des utilisateurs engag\u00e9s. Donn\u00e9es exploitables.   <\/strong><br\/><\/strong><\/h1>\n\n\n\n<p class=\"has-large-font-size\">Obtenez une vue d&rsquo;ensemble de votre public gr\u00e2ce \u00e0 des donn\u00e9es de premi\u00e8re partie conformes \u00e0 la confidentialit\u00e9 et collect\u00e9es directement par l&rsquo;engagement de la communaut\u00e9.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image aligncenter size-full\"><img decoding=\"async\" width=\"2560\" height=\"2063\" src=\"https:\/\/viafoura.com\/wp-content\/uploads\/2025\/07\/Data-Images-scaled.png\" alt=\"\" class=\"wp-image-3983\" style=\"object-fit:cover\" srcset=\"https:\/\/viafoura.com\/wp-content\/uploads\/2025\/07\/Data-Images-scaled.png 2560w, https:\/\/viafoura.com\/wp-content\/uploads\/2025\/07\/Data-Images-300x242.png 300w, https:\/\/viafoura.com\/wp-content\/uploads\/2025\/07\/Data-Images-1024x825.png 1024w, https:\/\/viafoura.com\/wp-content\/uploads\/2025\/07\/Data-Images-768x619.png 768w, https:\/\/viafoura.com\/wp-content\/uploads\/2025\/07\/Data-Images-1536x1238.png 1536w, https:\/\/viafoura.com\/wp-content\/uploads\/2025\/07\/Data-Images-2048x1651.png 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n<\/div>\n<\/div>\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-4c1dd492 wp-block-columns-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--80);margin-bottom:var(--wp--preset--spacing--80)\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img decoding=\"async\" width=\"1254\" height=\"836\" src=\"https:\/\/viafoura.com\/wp-content\/uploads\/2025\/07\/iStock-503554754_3.jpg\" alt=\"\" class=\"wp-image-15031\" style=\"width:532px;height:auto\" srcset=\"https:\/\/viafoura.com\/wp-content\/uploads\/2025\/07\/iStock-503554754_3.jpg 1254w, https:\/\/viafoura.com\/wp-content\/uploads\/2025\/07\/iStock-503554754_3-300x200.jpg 300w, https:\/\/viafoura.com\/wp-content\/uploads\/2025\/07\/iStock-503554754_3-1024x683.jpg 1024w, https:\/\/viafoura.com\/wp-content\/uploads\/2025\/07\/iStock-503554754_3-768x512.jpg 768w\" sizes=\"(max-width: 1254px) 100vw, 1254px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\" style=\"margin-bottom:var(--wp--preset--spacing--60)\"><strong><strong>Exploitez toute la puissance de votre audience gr\u00e2ce \u00e0 des donn\u00e9es propri\u00e9taires et exploitables.<\/strong><\/strong><\/h3>\n\n\n\n<p class=\"has-large-font-size\">Allez au-del\u00e0 des pages vues et des donn\u00e9es contextuelles. Viafoura construit des profils d&rsquo;utilisateurs et des segments d&rsquo;audience robustes qui font appara\u00eetre des indicateurs en temps r\u00e9el :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"has-large-font-size\">Propension \u00e0 s&rsquo;abonner, \u00e0 se d\u00e9sabonner ou \u00e0 s&rsquo;engager<\/li>\n\n\n\n<li class=\"has-large-font-size\">Int\u00e9r\u00eats th\u00e9matiques et affinit\u00e9s de contenu<\/li>\n\n\n\n<li class=\"has-large-font-size\">Sentiment et ton des contributions de la communaut\u00e9<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n<h2 class=\"wp-block-heading has-text-align-center\"><strong>Segmenter, pr\u00e9voir et cr\u00e9er de la valeur<\/strong><\/h2>\n\n<p class=\"has-text-align-center has-large-font-size\">Viafoura aide les responsables de produits et de donn\u00e9es \u00e0 transformer la compr\u00e9hension de l&rsquo;audience en action.<\/p>\n\n<div class=\"wp-block-group grid-without-gutters-two is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-bottom:var(--wp--preset--spacing--80)\">\n<div class=\"wp-block-group has-eggplant-background-color has-background is-layout-grid wp-container-core-group-is-layout-988b637e wp-block-group-is-layout-grid\">\n<div class=\"wp-block-group item-1 is-layout-constrained wp-block-group-is-layout-constrained\">\n<p class=\"has-text-align-center has-light-grey-color has-text-color has-link-color has-large-font-size wp-elements-d04fb1f2e6bdbce674c1e0eb65e455b6\"><strong>Perspectives et strat\u00e9gie \u00e9ditoriales<\/strong><\/p>\n\n\n\n<p class=\"has-text-align-center has-light-grey-color has-text-color has-link-color wp-elements-5d5edc6d71f60a9a544cae454a0cbbf4\">Transformez les conversations de la communaut\u00e9 en strat\u00e9gies de contenu exploitables<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group item-2 is-layout-constrained wp-block-group-is-layout-constrained\">\n<p class=\"has-text-align-center has-light-grey-color has-text-color has-link-color has-large-font-size wp-elements-133d92e18bcfab6232d8711b30254012\"><strong>Activation du cycle de vie du client<\/strong><\/p>\n\n\n\n<p class=\"has-text-align-center has-light-grey-color has-text-color has-link-color wp-elements-2ca20ecfb9a32ef14a0fc13ee13f5d3a\">Identifier les cohortes pr\u00eates \u00e0 s&rsquo;inscrire, \u00e0 s&rsquo;abonner ou \u00e0 se r\u00e9engager<br\/><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group item-3 is-layout-constrained wp-block-group-is-layout-constrained\">\n<p class=\"has-text-align-center has-light-grey-color has-text-color has-link-color has-large-font-size wp-elements-3d0470d7e670a012bfa9ac37b38eceaf\"><strong>Am\u00e9lioration des performances publicitaires<\/strong><\/p>\n\n\n\n<p class=\"has-text-align-center has-light-grey-color has-text-color has-link-color wp-elements-10e0e0e1d53025953c240bcdd9123107\">Cr\u00e9ez des segments personnalis\u00e9s pour le RTB, les ventes directes et le contenu de marque.<br\/><\/p>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-b8e64976 wp-block-columns-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--80)\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img decoding=\"async\" width=\"1296\" height=\"810\" src=\"https:\/\/viafoura.com\/wp-content\/uploads\/2025\/07\/iStock-1480239160.jpg\" alt=\"\" class=\"wp-image-15043\" style=\"width:602px;height:auto\" srcset=\"https:\/\/viafoura.com\/wp-content\/uploads\/2025\/07\/iStock-1480239160.jpg 1296w, https:\/\/viafoura.com\/wp-content\/uploads\/2025\/07\/iStock-1480239160-300x188.jpg 300w, https:\/\/viafoura.com\/wp-content\/uploads\/2025\/07\/iStock-1480239160-1024x640.jpg 1024w, https:\/\/viafoura.com\/wp-content\/uploads\/2025\/07\/iStock-1480239160-768x480.jpg 768w\" sizes=\"(max-width: 1296px) 100vw, 1296px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\" style=\"margin-bottom:var(--wp--preset--spacing--60)\"><strong><strong>Con\u00e7u pour \u00eatre activ\u00e9 avec vos syst\u00e8mes de donn\u00e9es<\/strong><\/strong><\/h3>\n\n\n\n<p class=\"has-large-font-size\">Vos donn\u00e9es ne vivent pas dans un silo. Viafoura s&rsquo;int\u00e8gre de mani\u00e8re transparente dans l&rsquo;environnement de votre entreprise, permettant l&rsquo;activation des donn\u00e9es avec votre : <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"has-large-font-size\">Plateformes de donn\u00e9es clients<\/li>\n\n\n\n<li class=\"has-large-font-size\">Google Ad Manager et les DMP<\/li>\n\n\n\n<li class=\"has-large-font-size\">Outils de BI et lacs de donn\u00e9es<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group prefooter-cta is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-a89b3969 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-default is-style-circle-arrow\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/viafoura.com\/fr\/reserver-une-demo\/\">R\u00e9servez une d\u00e9monstration<\/a><\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Des utilisateurs engag\u00e9s. Donn\u00e9es exploitables. Obtenez une vue d&rsquo;ensemble de votre public gr\u00e2ce \u00e0 des donn\u00e9es de premi\u00e8re partie conformes \u00e0 la confidentialit\u00e9 et collect\u00e9es directement par l&rsquo;engagement de la communaut\u00e9. Exploitez toute la puissance de votre audience gr\u00e2ce \u00e0 des donn\u00e9es propri\u00e9taires et exploitables. Allez au-del\u00e0 des pages vues et des donn\u00e9es contextuelles. Viafoura [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":14775,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-14668","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Viafoura | Donn\u00e9es<\/title>\n<meta name=\"description\" content=\"Des utilisateurs engag\u00e9s. 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