{"id":14025,"date":"2022-02-07T14:26:18","date_gmt":"2022-02-07T14:26:18","guid":{"rendered":"https:\/\/viafoura-2025.eclipse-dev.com\/blog\/la-nacion-lance-les-conversations-de-viafoura-sur-sa-plateforme-dans-le-but-de-stimuler-les-inscriptions-et-le-dialogue-civil\/"},"modified":"2025-07-25T20:47:20","modified_gmt":"2025-07-25T20:47:20","slug":"la-nacion-lance-les-conversations-de-viafoura-sur-sa-plateforme-dans-le-but-de-stimuler-les-inscriptions-et-le-dialogue-civil","status":"publish","type":"post","link":"https:\/\/viafoura.com\/fr\/blog\/la-nacion-lance-les-conversations-de-viafoura-sur-sa-plateforme-dans-le-but-de-stimuler-les-inscriptions-et-le-dialogue-civil\/","title":{"rendered":"La Naci\u00f3n lance les Conversations de Viafoura sur sa plateforme dans le but de stimuler les inscriptions et le dialogue civil"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">La Naci\u00f3n, le principal journal conservateur d&rsquo;Argentine, a lanc\u00e9 la plateforme d&rsquo;exp\u00e9rience num\u00e9rique de Viafoura sur son site web, en int\u00e9grant la solution Conversations de ce dernier, leader sur le march\u00e9. Les Conversations de Viafoura permettront la mod\u00e9ration automatis\u00e9e des commentaires sur le <a href=\"https:\/\/www.lanacion.com.ar\/\" target=\"_blank\" rel=\"noopener\">site de La Naci\u00f3n<\/a>, tout en recueillant des donn\u00e9es et des analyses sur les utilisateurs enregistr\u00e9s de l&rsquo;entreprise m\u00e9diatique. La solution Conversations comprend \u00e9galement un flux communautaire, l&rsquo;option de suivre des sujets et\/ou des auteurs, et un carrousel de contenu tendance.<\/span> <span style=\"font-weight: 400;\">Avec 46 millions d&rsquo;utilisateurs mensuels et 343 000 abonn\u00e9s payants, La Naci\u00f3n souhaitait cultiver et entretenir sa communaut\u00e9, tout en permettant aux lecteurs de s&rsquo;exprimer facilement.<\/span> <span style=\"font-weight: 400;\">\u00ab\u00a0L&rsquo;un de nos objectifs est d&rsquo;augmenter les interactions de nos utilisateurs enregistr\u00e9s\u00a0\u00bb, explique Juan Alvarez, chef de produit \u00e0 La Naci\u00f3n. \u00ab\u00a0En passant \u00e0 Viafoura, seuls nos utilisateurs enregistr\u00e9s peuvent commenter, nous esp\u00e9rons donc que cela favorise un dialogue civil tout en aidant nos utilisateurs \u00e0 avoir des interactions plus r\u00e9fl\u00e9chies.\u00a0\u00bb<\/span> <span style=\"font-weight: 400;\">Avant d&rsquo;adopter la plateforme d&rsquo;exp\u00e9rience num\u00e9rique de Viafoura, La Naci\u00f3n utilisait Livefyre. M. Alvarez note que son \u00e9quipe souhaitait am\u00e9liorer l&rsquo;exp\u00e9rience communautaire du journal au-del\u00e0 des commentaires, tout en augmentant l&rsquo;engagement, les inscriptions, les abonnements, le temps pass\u00e9 sur le site et les visites de retour.<\/span><\/p>\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/viafoura.com\/wp-content\/uploads\/2025\/07\/La-Nacion-conversations.jpg\" alt=\"\" \/>\n<\/figure>\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Une partie de ce qui a convaincu La Naci\u00f3n de choisir Viafoura \u00e9tait l&rsquo;\u00e9tendue de ce que la <a href=\"https:\/\/viafoura.com\/fr\/conversations-2\/\" target=\"_blank\" rel=\"noopener\">solution Conversations<\/a> pouvait offrir, ainsi que les recommandations d&rsquo;autres marques de m\u00e9dias de confiance.<\/span> <span style=\"font-weight: 400;\">Mais une fois le contrat sign\u00e9, ce qui a le plus impressionn\u00e9 M. Alvarez, c&rsquo;est la grande qualit\u00e9 du service que son \u00e9quipe a re\u00e7u de Viafoura. La mise en \u0153uvre de la solution s&rsquo;est faite en peu de temps, et des r\u00e9unions r\u00e9guli\u00e8res ont permis de guider l&rsquo;\u00e9quipe de La Naci\u00f3n dans ses interrogations sur la technologie. Des services de traduction ont \u00e9galement \u00e9t\u00e9 fournis pendant les r\u00e9unions afin de faciliter la communication lorsque cela \u00e9tait n\u00e9cessaire. Alvarez ajoute que le support technique depuis le lancement de la solution a \u00e9t\u00e9 particuli\u00e8rement efficace.<\/span> <span style=\"font-weight: 400;\">\u00ab\u00a0Nous souhaitons d\u00e9velopper notre communaut\u00e9 en collaboration avec Viafoura\u00a0\u00bb, d\u00e9clare M. Alvarez. \u00ab\u00a0Nous esp\u00e9rons mettre en \u0153uvre d&rsquo;autres solutions \u00e0 l&rsquo;avenir et continuer \u00e0 promouvoir la croissance de notre communaut\u00e9.\u00a0\u00bb<\/span> <span style=\"font-weight: 400;\">M. Viafoura partage l&rsquo;enthousiasme de M. Alvarez pour ce qui l&rsquo;attend.<\/span> <span style=\"font-weight: 400;\">\u00ab\u00a0Nous sommes ravis d&rsquo;\u00e9tendre notre port\u00e9e en Argentine avec la merveilleuse \u00e9quipe de La Naci\u00f3n\u00a0\u00bb, d\u00e9clare Dalia Vainer, directrice de l&rsquo;exp\u00e9rience client chez Viafoura. \u00ab\u00a0Nous sommes impatients de faire grandir leur communaut\u00e9 engag\u00e9e tout en mettant en avant la civilit\u00e9 et en cr\u00e9ant une s\u00e9rie d&rsquo;engagement de l&rsquo;utilisateur de bout en bout sans faille !\u00a0\u00bb<\/span><\/p>\n\n","protected":false},"excerpt":{"rendered":"<p>La Naci\u00f3n, le principal journal conservateur d&rsquo;Argentine, a lanc\u00e9 la plateforme d&rsquo;exp\u00e9rience num\u00e9rique de Viafoura sur son site web, en int\u00e9grant la solution Conversations de ce dernier, leader sur le march\u00e9. Les Conversations de Viafoura permettront la mod\u00e9ration automatis\u00e9e des commentaires sur le site de La Naci\u00f3n, tout en recueillant des donn\u00e9es et des analyses [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":8634,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[],"class_list":["post-14025","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nouvelles"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Viafoura | La Naci\u00f3n lance les Conversations de Viafoura sur sa plateforme dans le but de stimuler les inscriptions et le dialogue civil<\/title>\n<meta name=\"description\" content=\"La Naci\u00f3n, le principal journal conservateur d&#039;Argentine, a lanc\u00e9 la plateforme 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