{"id":14063,"date":"2022-03-30T08:00:07","date_gmt":"2022-03-30T08:00:07","guid":{"rendered":"https:\/\/viafoura-2025.eclipse-dev.com\/blog\/la-provence-lancements-viafouras-conversations\/"},"modified":"2025-07-25T20:47:30","modified_gmt":"2025-07-25T20:47:30","slug":"la-provence-lancements-viafouras-conversations","status":"publish","type":"post","link":"https:\/\/viafoura.com\/fr\/blog\/la-provence-lancements-viafouras-conversations\/","title":{"rendered":"Le site d&rsquo;information fran\u00e7ais La Provence lance les Conversations de Viafoura pour une exp\u00e9rience utilisateur enrichie."},"content":{"rendered":"<p><span style=\"font-weight: 400;\">La<a href=\"https:\/\/www.laprovence.com\/\" target=\"_blank\" rel=\"noopener\">Provence<\/a>, le site d&rsquo;information sur la politique, l&rsquo;art de vivre et le sport des r\u00e9gions fran\u00e7aises de Marseille, Aix, Avignon, Vaucluse et Alpes, s&rsquo;est associ\u00e9 \u00e0 Viafoura pour lancer <a href=\"https:\/\/viafoura.com\/fr\/conversations\/\" target=\"_blank\" rel=\"noopener\">la solution Conversations<\/a> sur sa plateforme. Tout en am\u00e9liorant la mod\u00e9ration des commentaires et la collecte de donn\u00e9es \u00e0 La Provence, Conversations permet \u00e0 la communaut\u00e9 de la marque de m\u00e9dias de suivre les auteurs et les sujets, tout en permettant des pouss\u00e9es de navigateur, des badges personnalis\u00e9s et des compteurs de commentaires, ainsi qu&rsquo;un carrousel de conversations tendance, afin qu&rsquo;ils puissent sauter sur les sujets les plus chauds du moment.<\/span> <span style=\"font-weight: 400;\">\u00ab\u00a0L&rsquo;\u00e9quipe de La Provence a cr\u00e9\u00e9 une belle exp\u00e9rience sur son site web\u00a0\u00bb, explique Dalia Vainer, directrice de l&rsquo;exp\u00e9rience client de Viafoura, \u00ab\u00a0en utilisant des comptes de commentaires et des cloches de notification dans l&rsquo;en-t\u00eate qui ont un aspect net et sont essentiels pour accro\u00eetre l&rsquo;engagement des lecteurs.\u00a0\u00bb<\/span> <span style=\"font-weight: 400;\">Les commentaires \u00e9taient auparavant trait\u00e9s en interne \u00e0 La Provence, et son \u00e9quipe souhaitait passer \u00e0 un syst\u00e8me automatis\u00e9 offrant plus de fonctionnalit\u00e9s, tout en recueillant davantage de donn\u00e9es de premi\u00e8re main.<\/span><\/p>\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/viafoura.com\/wp-content\/uploads\/2025\/07\/Client-Launch_LaProvence_TW-scaled-1.jpg\" alt=\"\" \/>\n<\/figure>\n<p><span style=\"font-weight: 400;\">\u00a0\u00bb L&rsquo;objectif \u00e9tait de pouvoir relancer une section de commentaires de qualit\u00e9, apais\u00e9e et bien encadr\u00e9e \u00ab\u00a0, explique Mathieu Cochelin, directeur digital du Groupe La Provence, ajoutant que Viafoura a \u00e9t\u00e9 choisi pour son \u00e9quipe tr\u00e8s r\u00e9active. \u00ab\u00a0Ils ont su r\u00e9pondre \u00e0 nos attentes en termes de fonctionnalit\u00e9s. Ils ont \u00e9galement su comprendre nos diff\u00e9rentes contraintes et nous aider \u00e0 trouver des solutions.\u00a0\u00bb<\/span> <span style=\"font-weight: 400;\">Cochelin se r\u00e9jouit de l&rsquo;am\u00e9lioration de l&rsquo;exp\u00e9rience communautaire, enrichie par un large \u00e9ventail de nouvelles fonctionnalit\u00e9s interactives, et applaudit la mise en \u0153uvre de Viafoura \u00e0 un rythme hebdomadaire id\u00e9al.<\/span> <span style=\"font-weight: 400;\">\u00c0 l&rsquo;avenir, dit M. Cochelin, \u00ab\u00a0nous pr\u00e9voyons une augmentation de l&rsquo;acquisition d&rsquo;utilisateurs, de l&rsquo;engagement et du temps pass\u00e9 sur la page, ainsi qu&rsquo;une am\u00e9lioration de la mod\u00e9ration\u00a0\u00bb.<\/span><\/p>\n\n","protected":false},"excerpt":{"rendered":"<p>LaProvence, le site d&rsquo;information sur la politique, l&rsquo;art de vivre et le sport des r\u00e9gions fran\u00e7aises de Marseille, Aix, Avignon, Vaucluse et Alpes, s&rsquo;est associ\u00e9 \u00e0 Viafoura pour lancer la solution Conversations sur sa plateforme. Tout en am\u00e9liorant la mod\u00e9ration des commentaires et la collecte de donn\u00e9es \u00e0 La Provence, Conversations permet \u00e0 la communaut\u00e9 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":8811,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[],"class_list":["post-14063","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nouvelles"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Viafoura | Le site d&#039;information fran\u00e7ais La Provence lance les Conversations de Viafoura pour une exp\u00e9rience utilisateur enrichie.<\/title>\n<meta name=\"description\" content=\"LaProvence, le site d&#039;information sur la politique, l&#039;art de vivre et le sport des r\u00e9gions fran\u00e7aises de 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