{"id":14101,"date":"2023-01-12T15:32:18","date_gmt":"2023-01-12T15:32:18","guid":{"rendered":"https:\/\/viafoura-2025.eclipse-dev.com\/blog\/publimetro-engager-et-developper-de-nouveaux-niveaux-de-communaute-avec-viafoura\/"},"modified":"2023-01-12T20:32:18","modified_gmt":"2023-01-12T20:32:18","slug":"publimetro-engager-et-developper-de-nouveaux-niveaux-de-communaute-avec-viafoura","status":"publish","type":"post","link":"https:\/\/viafoura.com\/fr\/blog\/publimetro-engager-et-developper-de-nouveaux-niveaux-de-communaute-avec-viafoura\/","title":{"rendered":"Publimetro – engager et d\u00e9velopper de nouveaux niveaux de communaut\u00e9 avec Viafoura"},"content":{"rendered":"

Publimetro<\/a>, Mexique, est un quotidien qui se concentre actuellement sur le Chili, la Colombie et le Mexique. C’est l’une des entreprises du groupe Metro World News Media qui couvre 14 pays et 7 langues. Leur contenu unique et puissant est le r\u00e9sultat direct de leurs r\u00e9dacteurs sp\u00e9cialis\u00e9s, qui offrent \u00e0 leurs lecteurs la meilleure couverture, \u00e0 la minute pr\u00e8s, de l’actualit\u00e9 nationale et internationale, du sport et du divertissement sur de multiples plateformes. Publimetro Mexico cherche non seulement \u00e0 accro\u00eetre son audience, mais aussi \u00e0 lui offrir une exp\u00e9rience num\u00e9rique personnalis\u00e9e et attrayante qui lui permettra de passer plus de temps sur le site. L’objectif de Publimetro est de cr\u00e9er un environnement qui permettra \u00e0 la fois d’engager et de d\u00e9velopper ses communaut\u00e9s, tout en am\u00e9liorant sa strat\u00e9gie de donn\u00e9es de premi\u00e8re partie. Gr\u00e2ce \u00e0 l’utilisation de la suite compl\u00e8te de services de Viafoura, y compris les conversations<\/a>, la mod\u00e9ration<\/a>, les articles tendance, le compteur de commentaires, ainsi que le suivi des sujets et des auteurs, Publimetro Mexico sera en mesure d’identifier comment les utilisateurs interagissent avec le contenu et de cr\u00e9er de nouvelles communaut\u00e9s pour ces segments au sein de ses donn\u00e9es \u00ab\u00a0. Gr\u00e2ce aux donn\u00e9es de premi\u00e8re main, actives et \u00e0 forte intention, qui sont d\u00e9sormais collect\u00e9es aupr\u00e8s de ses utilisateurs engag\u00e9s, Publimetro Mexico sera en mesure de diversifier ses sources de revenus en cr\u00e9ant des segments d’utilisateurs profonds et pr\u00e9cieux qui g\u00e9n\u00e9reront des revenus publicitaires en ligne. \u00a0\u00bb Nous sommes tr\u00e8s heureux de nous \u00e9tendre au Mexique et d’apporter des communaut\u00e9s s\u00e9curis\u00e9es, \u00e9clectiques et rentables \u00e0 Publimetro ! Nous sommes impatients de convertir les utilisateurs en aval de l’entonnoir et d’ajouter une nouvelle couche croissante d’engagement\u00a0\u00bb, d\u00e9clare Dalia Vainer, directrice de l’exp\u00e9rience client chez Viafoura.<\/p>\n","protected":false},"excerpt":{"rendered":"

Publimetro, Mexique, est un quotidien qui se concentre actuellement sur le Chili, la Colombie et le Mexique. C’est l’une des entreprises du groupe Metro World News Media qui couvre 14 pays et 7 langues. 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