{"id":14116,"date":"2023-02-28T19:00:29","date_gmt":"2023-02-28T19:00:29","guid":{"rendered":"https:\/\/viafoura-2025.eclipse-dev.com\/blog\/les-proprietes-numeriques-dicimedias-suscitent-de-nouveaux-niveaux-dengagement-avec-viafoura\/"},"modified":"2023-02-28T19:00:29","modified_gmt":"2023-02-28T19:00:29","slug":"les-proprietes-numeriques-dicimedias-suscitent-de-nouveaux-niveaux-dengagement-avec-viafoura","status":"publish","type":"post","link":"https:\/\/viafoura.com\/fr\/blog\/les-proprietes-numeriques-dicimedias-suscitent-de-nouveaux-niveaux-dengagement-avec-viafoura\/","title":{"rendered":"Les propri\u00e9t\u00e9s num\u00e9riques d’icim\u00e9dias suscitent de nouveaux niveaux d’engagement avec Viafoura"},"content":{"rendered":"

icim\u00e9dias<\/a> est un groupe de 22 journaux desservant sept grandes r\u00e9gions du Qu\u00e9bec et de l’Ontario, au Canada : Chaudi\u00e8re-Appalaches, Estrie, Haut-Richelieu, Mauricie, Thetford, Victoriaville et Cornwall. Ils sont la voix de milliers de citoyens dans leurs diff\u00e9rentes r\u00e9gions. Comme de nombreux \u00e9diteurs, icim\u00e9dias doit relever le d\u00e9fi d’inciter ses lecteurs num\u00e9riques \u00e0 passer du statut de lecteur occasionnel \u00e0 celui d’utilisateur enregistr\u00e9 activement engag\u00e9. Selon Marc-No\u00ebl Ouellette, directeur g\u00e9n\u00e9ral d’icim\u00e9dias, \u00ab\u00a0notre objectif est d’am\u00e9liorer les relations avec les lecteurs tout en collectant des donn\u00e9es de premi\u00e8re main afin de pouvoir offrir \u00e0 chaque lecteur une exp\u00e9rience unique et personnalis\u00e9e\u00a0\u00bb. En int\u00e9grant les solutions Conversations<\/a>, Live Blogs<\/a>, Community Chat<\/a>, Engagement Starter<\/a>, Trending Articles, et Mod\u00e9ration de<\/a> Viafoura, icim\u00e9dias aura les moyens de g\u00e9n\u00e9rer de nouveaux niveaux d’engagement. Selon M. Ouelette, \u00ab\u00a0cela va totalement changer notre exp\u00e9rience num\u00e9rique. Nous sommes ravis d’am\u00e9liorer nos relations avec nos lecteurs tout en atteignant des niveaux de conversion sans pr\u00e9c\u00e9dent\u00a0\u00bb. Viafoura est tout aussi enthousiaste \u00e0 l’id\u00e9e de travailler avec icim\u00e9dias. Dalia Vainer, directrice du succ\u00e8s client chez Viafoura, aurait d\u00e9clar\u00e9 : \u00ab\u00a0Nous sommes impatients de lancer la suite de solutions Viafoura avec icim\u00e9dias ! Alors qu’ils sont d\u00e9j\u00e0 proches de leurs lecteurs, nous allons porter l’engagement \u00e0 un tout autre niveau gr\u00e2ce \u00e0 la personnalisation et aux donn\u00e9es de premi\u00e8re main\u00a0\u00bb. <\/p>\n\n","protected":false},"excerpt":{"rendered":"

icim\u00e9dias est un groupe de 22 journaux desservant sept grandes r\u00e9gions du Qu\u00e9bec et de l’Ontario, au Canada : Chaudi\u00e8re-Appalaches, Estrie, Haut-Richelieu, Mauricie, Thetford, Victoriaville et Cornwall. Ils sont la voix de milliers de citoyens dans leurs diff\u00e9rentes r\u00e9gions. Comme de nombreux \u00e9diteurs, icim\u00e9dias doit relever le d\u00e9fi d’inciter ses lecteurs num\u00e9riques \u00e0 passer du […]<\/p>\n","protected":false},"author":1,"featured_media":6174,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[55,56],"tags":[],"class_list":["post-14116","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-les-clients","category-nouvelles"],"acf":[],"yoast_head":"\nViafoura | Les propri\u00e9t\u00e9s num\u00e9riques d'icim\u00e9dias suscitent de nouveaux niveaux d'engagement avec Viafoura<\/title>\n<meta name=\"description\" content=\"icim\u00e9dias est un groupe de 22 journaux desservant sept grandes r\u00e9gions du Qu\u00e9bec et de l'Ontario, au Canada : Chaudi\u00e8re-Appalaches, Estrie,\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" 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