{"id":14126,"date":"2023-03-09T19:08:13","date_gmt":"2023-03-09T19:08:13","guid":{"rendered":"https:\/\/viafoura-2025.eclipse-dev.com\/blog\/mna-media-ameliore-son-experience-en-ligne-grace-a-des-communautes-dynamiques-civiles-et-engagees\/"},"modified":"2023-03-09T19:08:13","modified_gmt":"2023-03-09T19:08:13","slug":"mna-media-ameliore-son-experience-en-ligne-grace-a-des-communautes-dynamiques-civiles-et-engagees","status":"publish","type":"post","link":"https:\/\/viafoura.com\/fr\/blog\/mna-media-ameliore-son-experience-en-ligne-grace-a-des-communautes-dynamiques-civiles-et-engagees\/","title":{"rendered":"MNA Media am\u00e9liore son exp\u00e9rience en ligne gr\u00e2ce \u00e0 des communaut\u00e9s dynamiques, civiles et engag\u00e9es"},"content":{"rendered":"

Midland News Association Media<\/span><\/a> (MNA Media) est l’une des plus grandes entreprises d’information r\u00e9gionales ind\u00e9pendantes de Grande-Bretagne, avec une audience de plus d’un million de lecteurs chaque semaine dans la presse \u00e9crite et en ligne. Elle publie deux des quotidiens r\u00e9gionaux les plus vendus au Royaume-Uni, le <\/span>Express & Star<\/span><\/a> et le <\/span>Shropshire Star<\/span><\/a>. MNA Media s’engage \u00e0 rester une source d’information fiable et de haute qualit\u00e9 via ses plateformes en ligne. <\/span> Leur objectif est d\u00e9sormais d’am\u00e9liorer l’exp\u00e9rience du lecteur afin que la relation passe du statut de lecteur occasionnel \u00e0 celui d’abonn\u00e9 activement engag\u00e9. Mark Cadman, responsable du d\u00e9veloppement chez MNA Media, a d\u00e9clar\u00e9 : \u00ab\u00a0Nous avions plusieurs exigences essentielles pour toute nouvelle solution pour nos sites en ligne : \u00ab\u00a0Nous avions plusieurs exigences essentielles pour toute nouvelle solution destin\u00e9e \u00e0 nos sites en ligne. Elle devait avoir une exp\u00e9rience \u00e9prouv\u00e9e en mati\u00e8re d’enregistrement, r\u00e9ussir \u00e0 augmenter le nombre de pages vues et le temps pass\u00e9 sur le site, offrir une exp\u00e9rience utilisateur exceptionnelle et offrir de nombreuses possibilit\u00e9s d’engagement avec nos pr\u00e9cieux lecteurs\u00a0\u00bb.<\/span> Avec Viafoura <\/span>Conversations<\/span><\/a>, <\/span>Blogs en direct<\/span><\/a>, <\/span>Chat communautaire<\/span><\/a> et l’auto-mod\u00e9ration, MNA Media am\u00e9liorera l’engagement sur le site et construira un entonnoir d’abonnement en convertissant les utilisateurs inconnus en utilisateurs connus et enregistr\u00e9s et, de l\u00e0, en abonn\u00e9s engag\u00e9s.<\/span> Dalia Vainer, directrice de la r\u00e9ussite des clients chez Viafoura, veille \u00e0 la r\u00e9ussite de MNA Media et \u00e0 l’exp\u00e9rience exceptionnelle de ses clients. Dalia commente le nouveau partenariat notable de Viafoura : \u00ab\u00a0Nous sommes impatients d’apporter une communaut\u00e9 civile \u00e0 MNA Media et de r\u00e9engager les utilisateurs comme jamais auparavant ! Nous sommes heureux que les \u00e9quipes de MNA Media puissent avoir l’esprit tranquille gr\u00e2ce \u00e0 une mod\u00e9ration en temps r\u00e9el finement r\u00e9gl\u00e9e, ce qui laisse plus de temps aux r\u00e9dacteurs pour d\u00e9velopper des pratiques op\u00e9rationnelles pratiques afin de cr\u00e9er une relation directe avec les utilisateurs\u00a0\u00bb !<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Midland News Association Media (MNA Media) est l’une des plus grandes entreprises d’information r\u00e9gionales ind\u00e9pendantes de Grande-Bretagne, avec une audience de plus d’un million de lecteurs chaque semaine dans la presse \u00e9crite et en ligne. Elle publie deux des quotidiens r\u00e9gionaux les plus vendus au Royaume-Uni, le Express & Star et le Shropshire Star. MNA […]<\/p>\n","protected":false},"author":1,"featured_media":9752,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[55,56],"tags":[],"class_list":["post-14126","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-les-clients","category-nouvelles"],"acf":[],"yoast_head":"\nViafoura | MNA Media am\u00e9liore son exp\u00e9rience en ligne gr\u00e2ce \u00e0 des communaut\u00e9s dynamiques, civiles et engag\u00e9es<\/title>\n<meta name=\"description\" content=\"Midland News Association Media (MNA Media) est l'une des plus grandes entreprises d'information r\u00e9gionales ind\u00e9pendantes de Grande-Bretagne, avec une\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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