{"id":16936,"date":"2023-04-25T12:00:36","date_gmt":"2023-04-25T12:00:36","guid":{"rendered":"https:\/\/viafoura.com\/blog\/pourquoi-la-recirculation-doit-elle-etre-lun-de-vos-indicateurs-cles-de-performance-et-comment-laugmenter\/"},"modified":"2025-08-21T17:32:35","modified_gmt":"2025-08-21T17:32:35","slug":"pourquoi-la-recirculation-doit-elle-etre-lun-de-vos-indicateurs-cles-de-performance-et-comment-laugmenter","status":"publish","type":"post","link":"https:\/\/viafoura.com\/fr\/blog\/pourquoi-la-recirculation-doit-elle-etre-lun-de-vos-indicateurs-cles-de-performance-et-comment-laugmenter\/","title":{"rendered":"Pourquoi la recirculation doit-elle \u00eatre l&rsquo;un de vos indicateurs cl\u00e9s de performance et comment l&rsquo;augmenter ?"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><strong>Recirculation<\/strong>: mesure en temps r\u00e9el qui compare le nombre de visiteurs d&rsquo;une page au nombre d&rsquo;utilisateurs qui passent de ce contenu \u00e0 une autre page.  <\/p><h2>Pourquoi la recirculation est-elle un ICP utile ?<\/h2> Recirculation is more valuable to your business than acquiring new visitors. Not only is acquisition becoming increasingly difficult and costly, viewing more pages on each visit means higher engagement, loyalty and propensity to subscribe, all of which directly correlate to revenue. According to <a href=\"https:\/\/blog.chartbeat.com\/2019\/08\/21\/recirculation-data-reader-acquisition\/\" target=\"_blank\" rel=\"noopener\">Chartbeat<\/a>, there are 3 things that make up the anatomy of a recirculation strategy: <ul> <li>Show off the depth and quality of your content, so every reader knows that you have more than just the great article they clicked on<\/li> <li>Given the amount of readers that come from external platforms like Google and Facebook, almost all of which are landing on an article rather than your homepage, a clear recirculation strategy can push those readers further down the loyalty journey<\/li> <li>Most publishers rely on programmatic widgets to surface related stories, but related links \u2014 chosen by editors and placed at strategic points in the story \u2014 are an effective way to encourage deeper visits. Especially on mobile, where more widgets appear at the bottom of the page (where no readers will see them)<\/li> <\/ul> <h2>The Independent, ma\u00eetriser le jeu de la recirculation<\/h2> Just a single article contains 5 recirculation techniques for you to steal: <h2>1. Backlinks sur les mots-cl\u00e9s<\/h2> Learn to link: add backlinks on keywords, leading to other articles or content topics:\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/viafoura.com\/wp-content\/uploads\/2025\/07\/image-28-1024x486-1.png\" alt=\"\"\/>\n<\/figure><p class=\"wp-block-paragraph\">\u2b50<strong> Bonne pratique :<\/strong> diff\u00e9rencier ces mots et phrases li\u00e9s du reste du texte en les pla\u00e7ant dans une autre couleur ou en les soulignant. Cette pratique doit \u00eatre coh\u00e9rente sur l&rsquo;ensemble de votre site afin que les utilisateurs sachent o\u00f9 cliquer. <strong>Mais n&rsquo;oubliez pas de v\u00e9rifier la profondeur de d\u00e9filement moyenne pour optimiser le potentiel de clics :<\/strong> Les recherches de <a href=\"https:\/\/blog.chartbeat.com\/2019\/08\/21\/recirculation-data-reader-acquisition\/\" target=\"_blank\" rel=\"noreferrer noopener\">Chartbeat<\/a> ont montr\u00e9 que la majorit\u00e9 des clics se produisent juste au-dessus du pli num\u00e9rique, \u00e0 des profondeurs de page de 400 \u00e0 600 pixels (comme indiqu\u00e9 ci-dessous), il est donc important d&rsquo;optimiser vos articles pour ces liens connexes.<\/p>\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/viafoura.com\/wp-content\/uploads\/2025\/07\/pasted-image-0-4.png\" alt=\"\"\/>\n<\/figure><p class=\"wp-block-paragraph\"><a href=\"https:\/\/theaudiencers.com\/operations\/is-there-an-optimal-article-length-our-data-on-the-relationship-between-word-count-and-engagement\/\" target=\"_blank\" rel=\"noopener\">D\u00e9couvrez les autres recherches de Chartbeat sur la longueur optimale des articles<\/a> <\/p><h2>2. Un diaporama interactif, de type Instagram story, partage 6 articles phares.<\/h2> \n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/viafoura.com\/wp-content\/uploads\/2025\/07\/image-29-1024x658-1.png\" alt=\"\"\/>\n<\/figure><p class=\"wp-block-paragraph\">  <strong>Les images contenant des liens g\u00e9n\u00e8rent 63 % de clics en plus que celles qui ne contiennent que du texte<\/strong><a href=\"https:\/\/www.lenfestinstitute.org\/\" target=\"_blank\" rel=\"noreferrer noopener\">(donn\u00e9es de l&rsquo;Institut Lenfest<\/a>) et, compte tenu du temps que votre public passe sur les m\u00e9dias sociaux, s&rsquo;en inspirer pour accro\u00eetre l&rsquo;engagement ne peut que s&rsquo;av\u00e9rer b\u00e9n\u00e9fique. La cl\u00e9 d&rsquo;une bonne recirculation r\u00e9side dans l&rsquo;<strong>interactivit\u00e9<\/strong>: il s&rsquo;agit d&rsquo;impliquer les visiteurs de mani\u00e8re positive pour que les articles propos\u00e9s paraissent personnels et non intrusifs, en veillant \u00e0 r\u00e9pondre aux int\u00e9r\u00eats du lecteur ainsi qu&rsquo;aux v\u00f4tres.  <\/p><h2>3. Recommandations personnalis\u00e9es bas\u00e9es sur le th\u00e8me du contenu<\/h2> \n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/viafoura.com\/wp-content\/uploads\/2025\/07\/image-30-1024x903-1.png\" alt=\"\"\/>\n<\/figure><p class=\"wp-block-paragraph\">Cela est plus utile que de recommander du contenu \u00e0 la fin de l&rsquo;article, car les mesures de la profondeur de d\u00e9filement moyenne r\u00e9v\u00e8leront probablement qu&rsquo;<strong>un grand pourcentage de votre public ne lit pas jusqu&rsquo;\u00e0 la fin de l&rsquo;<\/strong>article.  <\/p><h2>4. Recommandations sur les contenus les plus populaires sur le c\u00f4t\u00e9 de la page<\/h2> \n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/viafoura.com\/wp-content\/uploads\/2025\/07\/image-31.png\" alt=\"\"\/>\n<\/figure><p class=\"wp-block-paragraph\">  Selon les donn\u00e9es du <a href=\"https:\/\/mediaengagement.org\/research\/links\/\" target=\"_blank\" rel=\"noreferrer noopener\">Center for Media Engagement<\/a>, <strong>les formulations g\u00e9n\u00e9riques (par exemple, \u00ab\u00a0Related Stories\u00a0\u00bb) g\u00e9n\u00e8rent des CTR plus \u00e9lev\u00e9s que les formulations plus complexes (par exemple, \u00ab\u00a0What Else People Can Read on This Topic\u00a0\u00bb).<\/strong>  Notez que tous ces exemples tir\u00e9s de The Independent concernent des phrases de deux mots au maximum. De plus, en invitant les lecteurs \u00e0 d\u00e9couvrir vos articles les plus populaires, vous leur donnez le sentiment de faire partie d&rsquo;une conversation partag\u00e9e, d&rsquo;\u00eatre \u00ab\u00a0dans le coup\u00a0\u00bb en lisant les articles que d&rsquo;autres lisent. C&rsquo;est ainsi que <a href=\"https:\/\/theaudiencers.com\/inspirations\/constantly-evolving-product-offerings-with-a-b-testing-at-netflix\/\" target=\"_blank\" rel=\"noreferrer noopener\">Netflix a pens\u00e9 \u00e0 la fonction \u00ab\u00a0Top 10 en [ins\u00e9rez votre pays]\u00a0\u00bb.<\/a> <\/p><h2>5. \u00c0 la fin, un petit texte \u00ab\u00a0En savoir plus\u00a0\u00bb offrant des liens vers des sujets cl\u00e9s pr\u00e9sent\u00e9s dans l&rsquo;article.<\/h2> \n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/viafoura.com\/wp-content\/uploads\/2025\/07\/image-33-1024x269-1.png\" alt=\"\"\/>\n<\/figure><p class=\"wp-block-paragraph\">Il s&rsquo;agit d&rsquo;une derni\u00e8re chance d&rsquo;amener votre utilisateur \u00e0 un autre article, mais ne pariez pas sur le fait que tous les lecteurs atteindront ce point.  <\/p><h2>Ne recyclez pas sans r\u00e9fl\u00e9chir<\/h2> Poor recirculation can have more of a negative than positive impact on engagement, so don\u2019t go overboard and make sure to consider your recirculation tactics carefully. For The Independent, these 5 strategies were all employed in a single article. Of course, recirculation is valuable, but so is a pleasant, engaging user experience. If there are too many distractions or frustrating features that prevent the reader from being able to consume the article \u2018in peace\u2019, then recirculation efforts will be wasted and you may even push your reader away. This is especially true for websites that depend on advertising (an additional distraction for readers), or for users visiting on mobile devices where the screen is smaller. You should also aim to make the most out of your content resources for recirculation: <ul> <li>Surface popular content that are a dead end for readers \u2013 these represent your best opportunities to drive recirculation<\/li> <li>Segment traffic and tailor your recirculation strategy based on source, user interests or device used<\/li> <li>Leverage the Heads Up Display. This helps you know if the reason why readers are leaving the page is because of another story on your website<\/li> <li>Use historical engagement data to find good potential recircultation links<\/li> <\/ul> \u00a0 <blockquote>This article was originally published by <a href=\"https:\/\/www.theaudiencers.com\">The Audiencers<\/a>. The Audiencers is a B2B publication by Poool, The Membership and Subscription Suite, a simple, all-in-one platform for digital content producers to convert, manage and retain their members and subscribers. Find out more on <a href=\"https:\/\/poool.tech\/\">poool.tech<\/a> or <a href=\"https:\/\/calendly.com\/poool-tech\/meet?month=2023-02\">book a free demo<\/a> with their team.<\/blockquote> \n","protected":false},"excerpt":{"rendered":"<p>Recirculation: mesure en temps r\u00e9el qui compare le nombre de visiteurs d&rsquo;une page au nombre d&rsquo;utilisateurs qui passent de ce contenu \u00e0 une autre page. Pourquoi la recirculation est-elle un ICP utile ? Recirculation is more valuable to your business than acquiring new visitors. Not only is acquisition becoming increasingly difficult and costly, viewing more [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":9886,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[121],"tags":[],"class_list":["post-16936","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-engagement-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Viafoura | Pourquoi la recirculation doit-elle \u00eatre l&#039;un de vos indicateurs cl\u00e9s de performance et comment l&#039;augmenter ?<\/title>\n<meta name=\"description\" content=\"Recirculation: mesure en temps r\u00e9el qui compare le nombre de visiteurs d&#039;une page au nombre d&#039;utilisateurs qui passent de ce contenu \u00e0 une autre page.\" \/>\n<meta name=\"robots\" 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