{"id":16942,"date":"2023-04-04T14:00:30","date_gmt":"2023-04-04T14:00:30","guid":{"rendered":"https:\/\/viafoura.com\/blog\/perfezionate-la-vostra-proposta-di-valore-per-convertire-piu-lettori-in-abbonati\/"},"modified":"2025-08-21T17:32:44","modified_gmt":"2025-08-21T17:32:44","slug":"perfezionate-la-vostra-proposta-di-valore-per-convertire-piu-lettori-in-abbonati","status":"publish","type":"post","link":"https:\/\/viafoura.com\/it\/blog\/perfezionate-la-vostra-proposta-di-valore-per-convertire-piu-lettori-in-abbonati\/","title":{"rendered":"Perfezionate la vostra proposta di valore per convertire pi\u00f9 lettori in abbonati"},"content":{"rendered":"<p class=\"wp-block-paragraph\"> <\/p><blockquote>This article wrapped up: <ul> <li>The value proposition canvas helps you define your customer&#8217;s profile and pair this with your product\/service to ensure your premium offers provide value<\/li> <li>The Golden Circle framework will allow you to work on your why, what and how<\/li> <li>Starting with the why is how you&#8217;ll best define a value proposition that matches your audience&#8217;s needs<\/li> <li>Defining your value proposition is by no means easy and yet it is THE essential preliminary step to work through before launching or re-launching a premium strategy<\/li> <\/ul> <\/blockquote> \n<p class=\"wp-block-paragraph\"> <\/p><h2>Che cos&#8217;\u00e8 una proposta di valore?<\/h2> \u00a0 <div class=\"restricted-content\" data-poool-mode=\"excerpt\" data-poool=\"80\"> A value proposition is a statement that summarizes why someone should purchase your product or service. It refers to the value that you are providing to your customers should they choose to purchase from you. It\u2019s therefore hugely important and plays a significant role in whether users will partake in any exchanges of value (e.g. subscribe or register to your site).Given this, how can you even begin to sell a product or service without first defining what it is that you\u2019re selling and how you\u2019re providing value to your customers? In this article, we\u2019ll work through Poool\u2019s method of defining a value proposition, ensuring that you can write conversion texts, build offer pages and create promotional campaigns with ease. Let\u2019s break this down into 2 steps: <ul> <li>Define the content and benefits of your offer<\/li> <li>Work on your why, how and what.<\/li> <\/ul> <h2>Definire il contenuto e i vantaggi della propria offerta<\/h2> We propose to work from a framework initially developed by Dr. Alexander Osterwalder, The Value Proposition Canvas, built for ensuring that a product is adapted to its market. The canvas is divided into two sections: customer profile and value proposition. <\/div> \n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/viafoura.com\/wp-content\/uploads\/2025\/07\/Value-proposition-1-1-642x454-1.png\" alt=\"\"\/>\n<\/figure><p class=\"wp-block-paragraph\"><strong>Profilo del cliente<\/strong>: Partite sempre dal cliente, perch\u00e9 \u00e8 al centro del vostro valore come azienda. \u00c8 anche probabile che tu abbia diversi segmenti di clienti, ognuno con le proprie esigenze, i propri desideri e i propri interessi, quindi \u00e8 importante completare un profilo cliente unico per ogni segmento.  <\/p><ul> <li><strong>Gains<\/strong>: the benefits that customers expect and need from you. These should appeal to their interests and make them more likely to embrace your value proposition<\/li> <li><strong>Job-to-be-done<\/strong>: this refers to the operational, social and emotional tasks that a client must carry out. It involves any problems they have to solve and what they hope to satisfy<\/li> <\/ul> <blockquote class=\"wp-block-quote\">\u201cWhat social, emotional, and functional jobs does your customer do on a daily basis? They have some functional jobs that you probably know about. But you\u2019ll also need to uncover how they do that job, how they feel, and what social qualities come into play. For instance, a parent with the job of driving a child to school may also have functional jobs of getting them there on time, ensuring they\u2019re fed throughout the day, making sure they\u2019re not looking like an outcast (social standing may be important), providing the feeling of being loved and appreciated, etc. Ask enough \u201cwhys\u201d and you\u2019ll get this info.\u201d <cite><a href=\"https:\/\/www.businessmodelsinc.com\/about-bmi\/tools\/value-proposition-canvas\/\" target=\"_blank\" rel=\"noreferrer noopener\">Business Models Inc.<\/a><\/cite><\/blockquote> <ul> <li><strong>Pains<\/strong>: these are the difficulties and negative experiences faced by the customer when trying to get the job done<\/li> <\/ul> <strong>Value proposition<\/strong>: here we turn to your product or service and how it fits with the above. <ul> <li><strong>Gain creators<\/strong>: how does the product or service meet the customer\u2019s needs and how does it provide them with value?<\/li> <li><strong>Pain reliever<\/strong>: how does the product or service solve the pain and difficulties that a customer may encounter whilst carrying out this task?<\/li> <li><strong>Product or service<\/strong>: what is the product or service that creates value, solves problems and justifies the creation of value for the customer?<\/li> <\/ul> Once these are defined, the question comes down to how this tool can be applied to content producers. We propose\u2026\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/viafoura.com\/wp-content\/uploads\/2025\/07\/questionnaire.png\" alt=\"\"\/>\n<\/figure><p class=\"wp-block-paragraph\"> <\/p><h2>2. Lavorare sul perch\u00e9, sul cosa e sul come<\/h2> For this second section, we\u2019re going to work from\u00a0<strong>The Golden Circle framework<\/strong>\u00a0laid out by Simon Sinek. If you\u2019re unfamiliar with his work, we\u2019d recommend having a\u00a0<a href=\"https:\/\/www.youtube.com\/watch?v=Jeg3lIK8lro\" target=\"_blank\" rel=\"noreferrer noopener\">watch of this video<\/a>. Although it was posted in 2009, the concepts are still relevant and useful today given that so few businesses are aware of how to define their why, what and how. The circle is divided into 3 parts: what, how and why.\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/viafoura.com\/wp-content\/uploads\/2025\/07\/why-how-what.png\" alt=\"\"\/>\n<\/figure><p class=\"wp-block-paragraph\"><strong>Cosa<\/strong>: cosa fai? Dovrebbe essere molto (molto) facile rispondere a questa domanda. Per una rivista, ad esempio, pubblichi articoli, rubriche, sondaggi, ecc. in versione cartacea e digitale <strong>:<\/strong> Come si fa? Con quali persone, con quali strumenti, con quale attenzione, con quale qualit\u00e0, con quale layout, ecc. Anche in questo caso, la risposta deve essere semplice e, soprattutto, rigorosamente definita all&#8217;interno del tuo team <strong>Perch\u00e9<\/strong>: Perch\u00e9 lo fai? Un po&#8217; pi\u00f9 complicato e, purtroppo, non semplicemente come un modo per fare soldi. La monetizzazione \u00e8 il risultato piuttosto che il perch\u00e9. Invece, \u00e8 qui che devi definire cosa dire ai tuoi potenziali clienti affinch\u00e9 paghino in cambio dei tuoi prodotti o servizi Dopo il &#8220;perch\u00e9&#8221;, devi considerare le seguenti domande:  <\/p><ul> <li>Why does this structure exist?<\/li> <li>Why do you get up in the morning?<\/li> <li>Why should people be interested in what you do?<\/li> <li>Why are you useful?<\/li> <li>What makes you different from others in the industry?<\/li> <li>What do you bring to your reader to make them spend time with you?<\/li> <\/ul> Most businesses start by answering the obvious questions (on the outside of the circle) and then work their way in towards the center. This leads to simple messaging such as <em>\u201cSubscriber to access all our articles!\u201d<\/em> But, of course, you can do better. This is why more successful companies go the other way around,\u00a0<strong>starting from the center (the why) and moving outwards.<\/strong> <h3>Poynter<\/h3> \n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/viafoura.com\/wp-content\/uploads\/2025\/07\/poynter.png\" alt=\"\"\/>\n<\/figure><p class=\"wp-block-paragraph\"><em>Cosa offrono al lettore?<\/em> Un inizio intelligente della giornata <em>Perch\u00e9 gli utenti dovrebbero abbonarsi?<\/em> Informazioni e ispirazione <em>Seguito dal cosa<\/em> &#8211; la newsletter di Poynter  <\/p><h3>Alternatives Economiques<\/h3> \u201cThe media that belongs to\u00a0<s>a millionaire<\/s>\u00a0its employees. Alternatives Economiques is an exception to most in the publishing industry: our cooperative belongs to its employees and readers. By subscribing, you\u2019re helping us to preserve this valuable independence!\u201d\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/viafoura.com\/wp-content\/uploads\/2025\/07\/alternatives-economiques.png\" alt=\"\"\/>\n<\/figure><p class=\"wp-block-paragraph\"><em>Perch\u00e9 pubblicano contenuti? <\/em>Per fornire un giornalismo indipendente <em>Cosa vi rende diversi dagli altri operatori del settore?<\/em> I media sono di propriet\u00e0 dei dipendenti e dei lettori <em>Come fate quello che fate?<\/em> Grazie agli abbonati (come il lettore, si spera) e ai dipendenti (questo fa presa sul lettore che \u00e8 anche un dipendente).  <\/p><h3>The Independent<\/h3> \n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/viafoura.com\/wp-content\/uploads\/2025\/07\/independent.png\" alt=\"\"\/>\n<\/figure><p class=\"wp-block-paragraph\"><em>Cosa porti al tuo lettore per convincerlo a passare del tempo con te?<\/em> Approfondimenti, informazioni e idee\/ispirazione <em>Cosa ti rende diverso?<\/em> Il punto di vista dell&#8217;Indipendente, un punto di vista unico sulle notizie Nota la mancanza di un accenno specifico al &#8220;cosa&#8221; &#8211; il prodotto stesso, l&#8217;abbonamento.  <\/p><h3>The New Zealand Herald<\/h3> \n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/viafoura.com\/wp-content\/uploads\/2025\/07\/nzherald.png\" alt=\"\"\/>\n<\/figure><p class=\"wp-block-paragraph\"><em>Perch\u00e9 le persone dovrebbero essere interessate a ci\u00f2 che fate?<\/em>  Non solo condividendo una storia, ma da ogni angolazione.  <\/p><h3>La diaria<\/h3> \u201cSubscribe to the diaria that depends solely on you\u201d\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/viafoura.com\/wp-content\/uploads\/2025\/07\/diaria.png\" alt=\"\"\/>\n<\/figure><p class=\"wp-block-paragraph\"><em>Perch\u00e9 esiste questa struttura?<\/em>  Grazie al lettore (personalizzazione sintetica con &#8216;tu&#8217;)  <\/p><h3>The Wall Street Journal<\/h3> \n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/viafoura.com\/wp-content\/uploads\/2025\/07\/wall-street-journal.png\" alt=\"\"\/>\n<\/figure><p class=\"wp-block-paragraph\"><em>Perch\u00e9 pubblicano contenuti?<\/em> Per fornire un giornalismo degno di fiducia che risolva un problema per i lettori <em>Cosa vi rende diversi dagli altri operatori del settore? <\/em>I lettori prendono decisioni ogni giorno e WSJ li aiuter\u00e0 a prendere decisioni pi\u00f9 informate e pi\u00f9 facilmente grazie a un giornalismo affidabile, che implica contenuti ben studiati e scritti da esperti.  <\/p><div class=\"sc_layouts_iconed_text\"><\/div> \n<p class=\"wp-block-paragraph\">Questo articolo \u00e8 stato pubblicato originariamente da <a href=\"https:\/\/www.theaudiencers.com\">The Audiencers<\/a>. The Audiencers \u00e8 una pubblicazione B2B di Poool, The Membership and Subscription Suite, una piattaforma semplice e completa per i produttori di contenuti digitali per convertire, gestire e fidelizzare i propri membri e abbonati. Scoprite di pi\u00f9 su <a href=\"https:\/\/poool.tech\/\">poool.tech<\/a> o <a href=\"https:\/\/calendly.com\/poool-tech\/meet?month=2023-02\">prenotate una demo gratuita<\/a> con il loro team.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>This article wrapped up: The value proposition canvas helps you define your customer&#8217;s profile and pair this with your product\/service to ensure your premium offers provide value The Golden Circle framework will allow you to work on your why, what and how Starting with the why is how you&#8217;ll best define a value proposition that [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":6140,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[48,41],"tags":[],"class_list":["post-16942","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fidanzamento","category-intelligenza-del-pubblico"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Viafoura | Perfezionate la vostra proposta di valore per convertire pi\u00f9 lettori in abbonati<\/title>\n<meta name=\"description\" content=\"This article wrapped up: The value proposition canvas helps you define your customer&#039;s profile and pair this with your product\/service to ensure your\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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