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CBC Improves the Quality of Online Conversations Below the Fold

CBC is committed to growing a more vibrant online community on and creating a more civil user experience in line with their community standards. Leveraging Viafoura’s enhanced features (including email verification, display name, avatar moderation, and user muting), CBC has been able to increase the number of ‘real’ people engaging in ‘real’ conversations, reduce the number of trolls, spammers, and bots, and improve the quality of interactions and discourse on their site.

CBC’s Product Owner, Web Presentation, confirms, “Working with Viafoura has been instrumental in upholding our commitment to maintaining a respectful, safe, and welcoming community where Canadians can engage with our content and each other in discussing the issues of the day.”

“Working with Viafoura has been instrumental in upholding our commitment to maintaining a respectful, safe, and welcoming community.”
– Product Owner, Web Presentation, CBC

With Viafoura, CBC has seen a significant lift in on-site interactions including increases in comments, replies, and likes, a decrease in the rate of flagged comments, and a continued increase in overall user engagement. This has contributed to an increase in new daily registered users, validating CBC’s commitment to audience retention, loyalty, community, and growth.

“Viafoura is dedicated to empowering media companies, like CBC, to strike the right balance between engagement and moderation to enable higher quality conversations on their site,” confirms Michael Seto, Client Success Manager, Viafoura. He adds, “Seeing Viafoura achieve exactly what we set out to do is one of the many successes of our growing partnership with CBC.”

Learn more about CBC’s opportunities and successes in driving engagement below the fold and managing a growing and evolving community in our webinar on demand: More Than a Comment – How CBC Creates Real Conversations Below the Fold.

Viafoura empowers over 600 media brands to engage, discover, and grow their audience through a robust set of engagement, analytics, and user experience management tools. We enable media companies to increase audience interactions with automated cross-platform tools, unlock first-party engagement data from on-site and social channels, and make informed decisions with real-time actionable insights.

About CBC/Radio-Canada
CBC/Radio-Canada is Canada’s national public broadcaster and one of its largest cultural institutions. We are Canada’s trusted source of news, information, and Canadian entertainment. Deeply rooted in communities all across the country, CBC/Radio-Canada offers diverse content in English, French, and eight Indigenous languages. We also provide international news and information from a uniquely Canadian perspective.

Media Contacts
Allison Munro, Head of Marketing & Business Development, Viafoura,

Chuck Thompson, Head of Public Affairs, CBC English Services,

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