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Viafoura announced today that Mariano Frasisti has been appointed Vice-President of Sales. As VP of Sales, Frasisti will oversee the sales function and be responsible for driving revenue for the company, from customer and partner acquisition through growth and expansion, across North America, South America, Europe and other regions.

“It is with pleasure that I welcome Mariano to lead our sales team,” says Jesse Moeinifar, Founder and CEO of Viafoura. “Mariano has a prolific background as a sales leader and is a strong team builder, so I’m looking forward to seeing his influence transform our sales approach and propel our global growth.”

“I look forward to working with the amazing team at Viafoura to activate civil communities for our customers and their audiences,” Frasisti says. “My goal is to build a revenue team that is inspired by the company’s purpose and committed to delivering exceptional results.“

Most recently, Frasisti was VP of Sales at FormAssembly, where he executed the company’s growth strategy and built a sales organization that increased recurring revenue sixfold. In the past, he has also worked at Microsoft, Yammer and Salesforce.

Hailing from Argentina, Frasisti studied economics at the Universidad Torcuato Di Tella in Buenos Aires, and got his MBA from York University’s Schulich School of Business.

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