News

Viafoura Displaces Facebook at the Times-News

By February 24, 2016 No Comments

Yet another publisher is bidding farewell to Facebook and welcoming Viafoura to maximize their return on engagement and grow their online audience.

The Times-News in Burlington, N.C., announced on Monday that it would be launching its new commenting system across its digital property. Prior to making the move to Viafoura, the newspaper relied heavily on Facebook commenting to allow users to engage with one another about current events.

Although the Facebook platform was recognizable within the newsroom and fairly simple, the platform lacked the sophistication to meet their needs. Between cumbersome character limits on keyword filters and lacklustre profanity blocking, the social media plugin proved too clunky when it came to moderating digital discourse, according to Executive Editor Madison Taylor.

“In the Facebook commenting world even the worst language and most hideous thoughts could only be partially hidden … we had little control,” he said in a blog post informing the paper’s readership of the switch.

Taylor sung the praises of Viafoura Audience Development Platform, saying its primary benefit is its ability to facilitate more discussion and harness the value of online commenting.

So why are we going to this system and shedding Facebook?” Taylor says. “It’s because Viafoura seems to be about what our website is hoping to evolve into — a place where people come and stay awhile, not just to get updated local and state news but also converse with others or open the window wider to people who want to take a peek.”

Want to learn more about audience development for your digital properties?
Request a demo!

“In the Facebook commenting world even the worst language and most hideous thoughts could only be partially hidden … we had little control.”
—Madison Taylor

He highlighted a few of Viafoura’s distinguishing features, including liking, disliking, and rating comments, as well as the ability to promote the best conversations and better police the trolls. Rather than allowing “trolls to win,” The Times-News will use Viafoura Viafoura Engagement Cloud to build a more engaged online community with elevated discourse and increased civility, thanks to simple yet effective moderation tools to keep those nasty comments at bay.

“Viafoura is based on the noble idea that it’s possible to build a healthy atmosphere for people to share opinions and ideas,” Taylor said. “Often this is undermined by abusive language, threats, cyberbullying or information that could be considered inflammatory or libellous. Refereeing this is more difficult than determining a catch in the NFL.”

To view Taylor’s full post, visit his Times-News blog.

We’re excited to work with media organizations like The Times-News to help them build a positive environment for engagement. Ready to maximize your return on engagement?

[av_promobox button=’yes’ label=’Get in Touch’ link=’page,4024′ link_target=” color=’theme-color’ custom_bg=’#444444′ custom_font=’#ffffff’ size=’large’ icon_select=’no’ icon=’ue800′ font=’entypo-fontello’ box_color=” box_custom_font=’#ffffff’ box_custom_bg=’#444444′ box_custom_border=’#333333′] Contact us to discuss your Audience Development strategy and how we can help you engage, discover, and grow your audience.
[/av_promobox]
Want to read more? Subscribe to get the latest insights on building a direct relationship with your audience.
Like what you read? Subscribe to get the latest insights on building a direct relationship with your audience.
Contact us today by filling out the form below or giving us a call at
Become a Technology Partner
+1 800 711 4838
Ready to build a direct relationship your audience?
Contact an audience engagement specialist today
Contact us today by filling out the form below or giving us a call at
Become a Channel Partner
+1 800 711 4838
Ready to build a direct relationship your audience?
Contact an audience engagement specialist today
Contact an audience engagement specialist today by filling out the form below or giving us a call at
Get started with Enterprise
+1 800 711 4838
Ready to build a direct relationship your audience?
Contact an audience engagement specialist today
Contact an audience engagement specialist today by filling out the form below or giving us a call at
Get started with Viafoura Pro
+1 800 711 4838
Ready to build a direct relationship your audience?
Contact an audience engagement specialist today
This package is only available to publishers with > 2 million monthly page views
Get started with Viafoura Essentials
+1 800 711 4838
Ready to build a direct relationship your audience?
Contact an audience engagement specialist today
Viafoura would like to send you notifications on upcoming research and news.
You can turn this off at any time.
Get Content
Not Now

Want to read more?

Subscribe to get the latest insights on building a direct relationship with your audience.

Like what you read? Subscribe to get the latest insights on building a direct relationship with your audience.
Want to read more? Subscribe to get the latest insights on building a direct relationship with your audience.
Like what you read? Subscribe to get the latest insights on building a direct relationship with your audience.
Contact an audience engagement specialist today by filling our the form below or giving us a call at
Get started with Conversations
+1 800 711 4838
Ready to build a direct relationship your audience?
Contact an audience engagement specialist today
Or give us a call at
1 800 711 4838
Contact an audience engagement specialist today by filling our the form below or giving us a call at
Get started with Viafoura
+1 800 711 4838
Ready to build a direct relationship your audience?
Contact an audience engagement specialist today
Or give us a call at
1 800 711 4838
Contact an audience engagement specialist today by filling our the form below or giving us a call at
Get started with Community Chat
+1 800 711 4838
Ready to build a direct relationship your audience?
Contact an audience engagement specialist today
Or give us a call at
1 800 711 4838
Contact an audience engagement specialist today by filling our the form below or giving us a call at
Get started with Viafoura Live Blogs
+1 800 711 4838
Ready to build a direct relationship your audience?
Contact an audience engagement specialist today
Or give us a call at
1 800 711 4838