{"id":14378,"date":"2022-03-30T08:00:07","date_gmt":"2022-03-30T08:00:07","guid":{"rendered":"https:\/\/viafoura-2025.eclipse-dev.com\/blog\/la-provence-launches-viafouras-conversations\/"},"modified":"2025-07-25T20:59:39","modified_gmt":"2025-07-25T20:59:39","slug":"la-provence-launches-viafouras-conversations","status":"publish","type":"post","link":"https:\/\/viafoura.com\/pt-br\/blog\/la-provence-launches-viafouras-conversations\/","title":{"rendered":"O site de not\u00edcias franc\u00eas La Provence lan\u00e7a o Viafoura&#8217;s Conversations para uma experi\u00eancia de utilizador enriquecida"},"content":{"rendered":"<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.laprovence.com\/\" target=\"_blank\" rel=\"noopener\">La Provence<\/a>, o site de not\u00edcias que cobre as \u00faltimas novidades em pol\u00edtica, estilo de vida e desporto para as regi\u00f5es francesas de Marselha, Aix, Avignon, Vaucluse e Alpes, estabeleceu uma parceria com a Viafoura para lan\u00e7ar <a href=\"https:\/\/viafoura.com\/pt-br\/conversas\/\" target=\"_blank\" rel=\"noopener\">a solu\u00e7\u00e3o Conversations<\/a> na sua plataforma. Ao mesmo tempo que melhora a modera\u00e7\u00e3o dos coment\u00e1rios e a recolha de dados em La Provence, Conversations permite \u00e0 comunidade da marca de meios de comunica\u00e7\u00e3o seguir autores e t\u00f3picos, ao mesmo tempo que permite a utiliza\u00e7\u00e3o de push browser, crach\u00e1s personalizados e contadores de coment\u00e1rios, bem como um carrossel de conversas de tend\u00eancias, para que possam saltar para os t\u00f3picos mais quentes do momento.<\/span> <span style=\"font-weight: 400;\">&#8220;A equipa da La Provence criou uma bela experi\u00eancia no seu website&#8221;, diz Dalia Vainer, Directora de Experi\u00eancia do Cliente da Viafoura, &#8220;utilizando contagens de coment\u00e1rios e sinos de notifica\u00e7\u00e3o no cabe\u00e7alho que parecem afiados e s\u00e3o cr\u00edticos para aumentar o envolvimento dos leitores&#8221;.<\/span> <span style=\"font-weight: 400;\">Os coment\u00e1rios tinham sido anteriormente tratados internamente na La Provence, e a sua equipa desejava actualizar para um sistema automatizado com mais funcionalidades, ao mesmo tempo que recolhia mais dados de primeira m\u00e3o.<\/span><\/p>\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/viafoura.com\/wp-content\/uploads\/2025\/07\/Client-Launch_LaProvence_TW-scaled-1.jpg\" alt=\"\" \/>\n<\/figure>\n<p><span style=\"font-weight: 400;\">&#8220;O objectivo era poder relan\u00e7ar uma sec\u00e7\u00e3o de coment\u00e1rios de qualidade, pac\u00edfica e bem supervisionada&#8221;, explica Mathieu Cochelin, Director Digital do Groupe La Provence, acrescentando que a Viafoura foi escolhida pela sua equipa muito reactiva. &#8220;Eles foram capazes de satisfazer as nossas expectativas em termos de funcionalidade. Foram tamb\u00e9m capazes de compreender os nossos v\u00e1rios constrangimentos e ajudar-nos a encontrar solu\u00e7\u00f5es&#8221;.<\/span> <span style=\"font-weight: 400;\">Cochelin est\u00e1 entusiasmada com a experi\u00eancia comunit\u00e1ria melhorada, enriquecida por uma vasta gama de novas caracter\u00edsticas interactivas, e aplaude a implementa\u00e7\u00e3o da Viafoura a um ritmo semanal ideal.<\/span> <span style=\"font-weight: 400;\">Olhando para o futuro, Cochelin diz, &#8220;prevemos uma maior aquisi\u00e7\u00e3o por parte dos utilizadores, um maior envolvimento, e um aumento do time-on-page, bem como uma maior modera\u00e7\u00e3o&#8221;.<\/span><\/p>\n\n","protected":false},"excerpt":{"rendered":"<p>La Provence, o site de not\u00edcias que cobre as \u00faltimas novidades em pol\u00edtica, estilo de vida e desporto para as regi\u00f5es francesas de Marselha, Aix, Avignon, Vaucluse e Alpes, estabeleceu uma parceria com a Viafoura para lan\u00e7ar a solu\u00e7\u00e3o Conversations na sua plataforma. Ao mesmo tempo que melhora a modera\u00e7\u00e3o dos coment\u00e1rios e a recolha [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":8814,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[59],"tags":[],"class_list":["post-14378","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticia-pt-br"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Viafoura | O site de not\u00edcias franc\u00eas La Provence lan\u00e7a o Viafoura&#039;s Conversations para uma experi\u00eancia de utilizador enriquecida<\/title>\n<meta name=\"description\" content=\"La Provence, o site de not\u00edcias que cobre as \u00faltimas novidades em pol\u00edtica, estilo de vida e desporto para as regi\u00f5es francesas de Marselha, Aix, Avignon,\" \/>\n<meta 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