{"id":16999,"date":"2023-04-25T12:00:36","date_gmt":"2023-04-25T12:00:36","guid":{"rendered":"https:\/\/viafoura.com\/blog\/porque-e-que-a-recirculacao-deve-ser-um-dos-seus-kpis-e-como-aumenta-la-com-takeaways-do-the-independent\/"},"modified":"2025-08-21T17:36:08","modified_gmt":"2025-08-21T17:36:08","slug":"porque-e-que-a-recirculacao-deve-ser-um-dos-seus-kpis-e-como-aumenta-la-com-takeaways-do-the-independent","status":"publish","type":"post","link":"https:\/\/viafoura.com\/pt-br\/blog\/porque-e-que-a-recirculacao-deve-ser-um-dos-seus-kpis-e-como-aumenta-la-com-takeaways-do-the-independent\/","title":{"rendered":"Porque \u00e9 que a recircula\u00e7\u00e3o deve ser um dos seus KPIs e como aument\u00e1-la, com takeaways do The Independent"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><strong>Recircula\u00e7\u00e3o<\/strong>: uma m\u00e9trica em tempo real que compara o n\u00famero de visitantes de uma p\u00e1gina com o n\u00famero de usu\u00e1rios que passam desse conte\u00fado para outra p\u00e1gina.  <\/p><h2>Porque \u00e9 que a recircula\u00e7\u00e3o \u00e9 um KPI valioso?<\/h2> Recirculation is more valuable to your business than acquiring new visitors. Not only is acquisition becoming increasingly difficult and costly, viewing more pages on each visit means higher engagement, loyalty and propensity to subscribe, all of which directly correlate to revenue. According to <a href=\"https:\/\/blog.chartbeat.com\/2019\/08\/21\/recirculation-data-reader-acquisition\/\" target=\"_blank\" rel=\"noopener\">Chartbeat<\/a>, there are 3 things that make up the anatomy of a recirculation strategy: <ul> <li>Show off the depth and quality of your content, so every reader knows that you have more than just the great article they clicked on<\/li> <li>Given the amount of readers that come from external platforms like Google and Facebook, almost all of which are landing on an article rather than your homepage, a clear recirculation strategy can push those readers further down the loyalty journey<\/li> <li>Most publishers rely on programmatic widgets to surface related stories, but related links \u2014 chosen by editors and placed at strategic points in the story \u2014 are an effective way to encourage deeper visits. Especially on mobile, where more widgets appear at the bottom of the page (where no readers will see them)<\/li> <\/ul> <h2>The Independent, dominando o jogo da recircula\u00e7\u00e3o<\/h2> Just a single article contains 5 recirculation techniques for you to steal: <h2>1. Backlinks sobre palavras-chave<\/h2> Learn to link: add backlinks on keywords, leading to other articles or content topics:\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/viafoura.com\/wp-content\/uploads\/2025\/07\/image-28-1024x486-1.png\" alt=\"\"\/>\n<\/figure><p class=\"wp-block-paragraph\">\u2b50<strong> Melhor pr\u00e1tica:<\/strong> diferenciar estas palavras e frases ligadas de outros textos, colocando-as noutra cor ou sublinhando-as. Essa pr\u00e1tica deve ser consistente em todo o seu site para que os usu\u00e1rios saibam onde clicar. <strong>Mas n\u00e3o se esque\u00e7a de verificar a profundidade m\u00e9dia da rolagem para otimizar o potencial de cliques:<\/strong> A pesquisa <a href=\"https:\/\/blog.chartbeat.com\/2019\/08\/21\/recirculation-data-reader-acquisition\/\" target=\"_blank\" rel=\"noreferrer noopener\">do Chartbeat<\/a> constatou que a maioria dos cliques ocorre logo acima da dobra digital, em profundidades de p\u00e1gina de 400 a 600 pixels (conforme indicado abaixo), portanto, \u00e9 importante otimizar seus artigos para esses links relacionados.<\/p>\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/viafoura.com\/wp-content\/uploads\/2025\/07\/pasted-image-0-4.png\" alt=\"\"\/>\n<\/figure><p class=\"wp-block-paragraph\"><a href=\"https:\/\/theaudiencers.com\/operations\/is-there-an-optimal-article-length-our-data-on-the-relationship-between-word-count-and-engagement\/\" target=\"_blank\" rel=\"noopener\">Descubra outras pesquisas do Chartbeat sobre a dura\u00e7\u00e3o \u00f3ptima do artigo<\/a> <\/p><h2>2. Um slide-show interactivo, estilo Instagram, partilha 6 artigos de topo<\/h2> \n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/viafoura.com\/wp-content\/uploads\/2025\/07\/image-29-1024x658-1.png\" alt=\"\"\/>\n<\/figure><p class=\"wp-block-paragraph\">  <strong>As imagens com links geram 63% mais cliques do que as imagens somente com texto<\/strong><a href=\"https:\/\/www.lenfestinstitute.org\/\" target=\"_blank\" rel=\"noreferrer noopener\">(dados do Lenfest Institute<\/a>) e, considerando o tempo que seu p\u00fablico passa nas m\u00eddias sociais, inspirar-se nelas para aumentar o envolvimento s\u00f3 pode ser ben\u00e9fico. A chave para uma boa recircula\u00e7\u00e3o \u00e9 a <strong>interatividade<\/strong>, envolvendo os visitantes de forma positiva para fazer com que os artigos sugeridos pare\u00e7am pessoais e n\u00e3o intrusivos, tendo o cuidado de atender aos interesses do leitor e tamb\u00e9m aos seus.  <\/p><h2>3. Recomenda\u00e7\u00f5es personalizadas com base no t\u00f3pico de conte\u00fado<\/h2> \n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/viafoura.com\/wp-content\/uploads\/2025\/07\/image-30-1024x903-1.png\" alt=\"\"\/>\n<\/figure><p class=\"wp-block-paragraph\">Isso \u00e9 mais valioso do que recomendar conte\u00fado no final do artigo, pois as m\u00e9tricas de profundidade m\u00e9dia de rolagem provavelmente revelar\u00e3o que <strong>uma grande porcentagem do seu p\u00fablico n\u00e3o l\u00ea at\u00e9 o final<\/strong>.  <\/p><h2>4. Recomenda\u00e7\u00f5es de conte\u00fado &#8220;mais populares&#8221; na lateral da p\u00e1gina<\/h2> \n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/viafoura.com\/wp-content\/uploads\/2025\/07\/image-31.png\" alt=\"\"\/>\n<\/figure><p class=\"wp-block-paragraph\">  <strong>O texto gen\u00e9rico (por exemplo, &#8220;Hist\u00f3rias relacionadas&#8221;) gera CTRs mais altos do que o texto mais complexo (por exemplo, &#8220;O que mais as pessoas podem ler sobre esse t\u00f3pico&#8221;)<\/strong>, de acordo com dados do <a href=\"https:\/\/mediaengagement.org\/research\/links\/\" target=\"_blank\" rel=\"noreferrer noopener\">Center for Media Engagement<\/a>. Note como todos estes exemplos do The Independent envolvem frases com um m\u00e1ximo de 2 palavras. Al\u00e9m disso, convidar os leitores a descobrirem os seus artigos mais populares permite-lhes sentir-se parte de uma conversa partilhada, estando &#8216;in the know&#8217; ao ler os artigos que outros est\u00e3o a ler. Esse foi <a href=\"https:\/\/theaudiencers.com\/inspirations\/constantly-evolving-product-offerings-with-a-b-testing-at-netflix\/\" target=\"_blank\" rel=\"noreferrer noopener\">o processo de pensamento da Netflix por tr\u00e1s do recurso &#8220;Os 10 melhores em [insira seu pa\u00eds]&#8221;.<\/a> <\/p><h2>5. No final, um pequeno texto &#8220;Mais sobre&#8221; oferecendo links para t\u00f3picos-chave apresentados no artigo<\/h2> \n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/viafoura.com\/wp-content\/uploads\/2025\/07\/image-33-1024x269-1.png\" alt=\"\"\/>\n<\/figure><p class=\"wp-block-paragraph\">Uma \u00faltima chance de levar o usu\u00e1rio a outro artigo, mas n\u00e3o aposte que todos os leitores chegar\u00e3o a esse ponto.  <\/p><h2>N\u00e3o recircular sem pensar<\/h2> Poor recirculation can have more of a negative than positive impact on engagement, so don\u2019t go overboard and make sure to consider your recirculation tactics carefully. For The Independent, these 5 strategies were all employed in a single article. Of course, recirculation is valuable, but so is a pleasant, engaging user experience. If there are too many distractions or frustrating features that prevent the reader from being able to consume the article \u2018in peace\u2019, then recirculation efforts will be wasted and you may even push your reader away. This is especially true for websites that depend on advertising (an additional distraction for readers), or for users visiting on mobile devices where the screen is smaller. You should also aim to make the most out of your content resources for recirculation: <ul> <li>Surface popular content that are a dead end for readers \u2013 these represent your best opportunities to drive recirculation<\/li> <li>Segment traffic and tailor your recirculation strategy based on source, user interests or device used<\/li> <li>Leverage the Heads Up Display. This helps you know if the reason why readers are leaving the page is because of another story on your website<\/li> <li>Use historical engagement data to find good potential recircultation links<\/li> <\/ul> \u00a0 <blockquote>This article was originally published by <a href=\"https:\/\/www.theaudiencers.com\">The Audiencers<\/a>. The Audiencers is a B2B publication by Poool, The Membership and Subscription Suite, a simple, all-in-one platform for digital content producers to convert, manage and retain their members and subscribers. Find out more on <a href=\"https:\/\/poool.tech\/\">poool.tech<\/a> or <a href=\"https:\/\/calendly.com\/poool-tech\/meet?month=2023-02\">book a free demo<\/a> with their team.<\/blockquote> \n","protected":false},"excerpt":{"rendered":"<p>Recircula\u00e7\u00e3o: uma m\u00e9trica em tempo real que compara o n\u00famero de visitantes de uma p\u00e1gina com o n\u00famero de usu\u00e1rios que passam desse conte\u00fado para outra p\u00e1gina. Porque \u00e9 que a recircula\u00e7\u00e3o \u00e9 um KPI valioso? Recirculation is more valuable to your business than acquiring new visitors. Not only is acquisition becoming increasingly difficult and [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[129],"tags":[],"class_list":["post-16999","post","type-post","status-publish","format-standard","hentry","category-noivado-pt-br"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Viafoura | Porque \u00e9 que a recircula\u00e7\u00e3o deve ser um dos seus KPIs e como aument\u00e1-la, com takeaways do The Independent<\/title>\n<meta name=\"description\" content=\"Recircula\u00e7\u00e3o: uma m\u00e9trica em tempo real que compara o n\u00famero de visitantes de uma p\u00e1gina com o n\u00famero de usu\u00e1rios que passam desse conte\u00fado para outra\" \/>\n<meta name=\"robots\" content=\"index, follow, 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