{"id":15542,"date":"2025-06-18T17:53:54","date_gmt":"2025-06-18T17:53:54","guid":{"rendered":"https:\/\/viafoura-2025.eclipse-dev.com\/recursos\/estudos-de-caso\/"},"modified":"2025-08-12T21:13:52","modified_gmt":"2025-08-12T21:13:52","slug":"estudos-de-caso","status":"publish","type":"page","link":"https:\/\/viafoura.com\/pt-pt\/recursos\/estudos-de-caso\/","title":{"rendered":"Estudos de caso"},"content":{"rendered":"\n
\"\"<\/span>

Estudos de caso<\/h1><\/div><\/div>\n\n

Explora as hist\u00f3rias dos nossos clientes<\/h2>\n\n\n
\n \n\n
\n

17<\/span> Resultados.<\/p>\n \n <\/div>\n

\n\n\n \n
\n \n
\n \n \n
\n \n
\n \"\" L\u00ea a hist\u00f3ria<\/span><\/span>\n <\/div>\n
\n
\n \"\" Australian Community Media<\/span>\n <\/div>\n
\n

Australian Community Media used Viafoura to bring community connection to its obituaries and tribute pages. By introducing easy, respectful commenting, ACM turned a traditionally static experience into a shared space for remembrance and collective support.<\/p>\n <\/div>\n <\/div>\n

\n Deepened<\/span>\n Community Connection<\/span>\n <\/div>\n <\/a>\n <\/div> <\/div>\n
\n \n \n
\n \n
\n \"\" L\u00ea a hist\u00f3ria<\/span><\/span>\n <\/div>\n
\n
\n \"\" The Baltimore Banner<\/span>\n <\/div>\n
\n

The Baltimore Banner launched community engagement for the first time with Viafoura\u2014and delivered its most successful vendor rollout to date. Through a phased, white-glove launch and AI-powered moderation, The Banner unlocked explosive audience growth, seamless mobile integration, and a thriving, healthy commenting community.<\/p>\n <\/div>\n <\/div>\n

\n 93.3%<\/span>\n Increase in Comments QoQ<\/span>\n <\/div>\n <\/a>\n <\/div> <\/div>\n
\n \n \n
\n \n
\n \"Reach\" L\u00ea a hist\u00f3ria<\/span><\/span>\n <\/div>\n
\n
\n \"Viafoura Reach plc<\/span>\n <\/div>\n
\n

Reach plc transformed thousands of passionate reader comments into a high-performing content engine using Viafoura\u2019s UGC Recirculation Flywheel. With a 70% Google Discover success rate and 7-figure monthly page views, Reach turned community conversations into scalable, authentic journalism across 120+ brands.<\/p>\n <\/div>\n <\/div>\n

\n 7-FIGURE<\/span>\n Monthly Page Views<\/span>\n <\/div>\n <\/a>\n <\/div> <\/div>\n
\n \n \n
\n \n
\n \"Radio-Canada L\u00ea a hist\u00f3ria<\/span><\/span>\n <\/div>\n
\n
\n \"\" Radio-Canada<\/span>\n <\/div>\n
\n

Radio-Canada partnered with Viafoura to launch a dynamic Federal Elections Conversation Page that became Canada\u2019s #1 hub for political engagement. With 985x higher time-on-page, a 25x surge in comments, and record first-time contributors, the initiative transformed election coverage into an interactive, community-driven civic experience.<\/p>\n <\/div>\n <\/div>\n

\n 985x<\/span>\n Higher time on page<\/span>\n <\/div>\n <\/a>\n <\/div> <\/div>\n
\n \n \n
\n \n
\n \"\" L\u00ea a hist\u00f3ria<\/span><\/span>\n <\/div>\n
\n
\n \"\" Sportsnet<\/span>\n <\/div>\n
\n

Impulsionada pela sua miss\u00e3o de ligar os f\u00e3s \u00e0s suas equipas e atletas favoritos, a empresa visou pontos de fric\u00e7\u00e3o que limitavam a intera\u00e7\u00e3o da comunidade, como o bot\u00e3o “carregar coment\u00e1rios”, nas suas plataformas digitais. Ao estabelecer uma parceria com a Viafoura para fazer emergir automaticamente as conversas, a empresa proporcionou uma experi\u00eancia mais envolvente e sem descontinuidades que melhorou significativamente a liga\u00e7\u00e3o dos f\u00e3s em tempo real. <\/p>\n <\/div>\n <\/div>\n

\n 262%<\/span>\n Aumento do volume de coment\u00e1rios<\/span>\n <\/div>\n <\/a>\n <\/div> <\/div>\n
\n \n \n
\n \n
\n \"\" L\u00ea a hist\u00f3ria<\/span><\/span>\n <\/div>\n
\n
\n \"\" RDS<\/span>\n <\/div>\n
\n

Para melhorar o envolvimento dos f\u00e3s durante os eventos ao vivo, a RDS fez uma parceria com a Viafoura para lan\u00e7ar o Community Chat e o Live Blog durante a lotaria do sorteio da NHL. O objetivo da iniciativa era atrair novas audi\u00eancias, aprofundar a atividade de coment\u00e1rios e aumentar o tempo passado na conversa, duplicando o valor da intera\u00e7\u00e3o em tempo real. <\/p>\n <\/div>\n <\/div>\n

\n 2.5X<\/span>\n Aumento dos registos durante os eventos ao vivo<\/span>\n <\/div>\n <\/a>\n <\/div> <\/div>\n
\n \n \n
\n \n
\n \"\" L\u00ea a hist\u00f3ria<\/span><\/span>\n <\/div>\n
\n
\n \"\" O Philadelphia Inquirer<\/span>\n <\/div>\n
\n

A ferramenta Conversations do Viafoura \u00e9 uma pe\u00e7a fundamental do Gameday Central porque permite que os f\u00e3s se envolvam diretamente em tempo real uns com os outros e com os nossos rep\u00f3rteres, o que melhora a experi\u00eancia dos f\u00e3s e nos ajuda a aumentar a nossa audi\u00eancia.<\/p>\n <\/div>\n <\/div>\n

\n 4.5X<\/span>\n Aumenta o envolvimento no local<\/span>\n <\/div>\n <\/a>\n <\/div> <\/div>\n
\n \n \n
\n \n
\n \"\" L\u00ea a hist\u00f3ria<\/span><\/span>\n <\/div>\n
\n
\n \"\" Postmedia<\/span>\n <\/div>\n
\n

A Postmedia lan\u00e7ou uma iniciativa de envolvimento editorial patrocinada, o projeto “primeiro coment\u00e1rio”, em 15 redac\u00e7\u00f5es para valorizar os editores. O resultado foi claro: os coment\u00e1rios proactivos e orientados pelos jornalistas aumentaram significativamente os registos e a participa\u00e7\u00e3o dos leitores, abrindo um caminho escal\u00e1vel para a cria\u00e7\u00e3o de comunidades em toda a rede. <\/p>\n <\/div>\n <\/div>\n

\n 380%<\/span>\n Aumento da m\u00e9dia total de coment\u00e1rios<\/span>\n <\/div>\n <\/a>\n <\/div> <\/div>\n
\n \n \n
\n \n
\n \"\" L\u00ea a hist\u00f3ria<\/span><\/span>\n <\/div>\n
\n
\n \"\" GEDI<\/span>\n <\/div>\n
\n

O Grupo GEDI enfrentava um baixo envolvimento dos utilizadores devido a tempos de modera\u00e7\u00e3o lentos, com os utilizadores a esperarem uma m\u00e9dia de 18,4 minutos pela aprova\u00e7\u00e3o dos coment\u00e1rios. O r\u00e1pido crescimento da sua comunidade sobrecarregava as equipas de modera\u00e7\u00e3o, criando atrasos que perturbavam as conversas em tempo real. A modera\u00e7\u00e3o manual tamb\u00e9m era dispendiosa e insustent\u00e1vel, dificultando a escalabilidade dos esfor\u00e7os de envolvimento. <\/p>\n <\/div>\n <\/div>\n

\n 33%<\/span>\n Aumenta o n\u00famero de coment\u00e1rios desde o primeiro dia<\/span>\n <\/div>\n <\/a>\n <\/div> <\/div>\n
\n \n \n
\n \n
\n \"\" L\u00ea a hist\u00f3ria<\/span><\/span>\n <\/div>\n
\n
\n \"\" Clica em Detroit<\/span>\n <\/div>\n
\n

ClickonDetroit, a principal propriedade de not\u00edcias digitais da Graham Media, fez uma parceria com a Viafoura para substituir ferramentas de coment\u00e1rios e identidade caras e limitadas por uma Plataforma de Desenvolvimento de P\u00fablico escal\u00e1vel e integrada. Esta solu\u00e7\u00e3o permitiu coment\u00e1rios em tempo real, login unificado e modera\u00e7\u00e3o automatizada, criando uma comunidade completamente reformulada. <\/p>\n <\/div>\n <\/div>\n

\n 68%<\/span>\n Aumento de novos utilizadores registados <\/span>\n <\/div>\n <\/a>\n <\/div> <\/div>\n
\n \n \n
\n \n
\n \"\" L\u00ea a hist\u00f3ria<\/span><\/span>\n <\/div>\n
\n
\n \"\" CBC<\/span>\n <\/div>\n
\n

Not\u00e1mos um aumento das respostas e dos gostos no nosso s\u00edtio, e uma diminui\u00e7\u00e3o da taxa de coment\u00e1rios assinalados. A parceria com o Viafoura tem sido fundamental para manter o nosso compromisso de criar uma comunidade respeitosa, segura e acolhedora, onde os canadianos podem participar e discutir os assuntos do dia. <\/p>\n <\/div>\n <\/div>\n

\n 20%<\/span>\n Aumento do tempo m\u00e9dio di\u00e1rio de aten\u00e7\u00e3o por utilizador<\/span>\n <\/div>\n <\/a>\n <\/div> <\/div>\n
\n \n \n
\n \n
\n \"\" L\u00ea a hist\u00f3ria<\/span><\/span>\n <\/div>\n
\n
\n \"\" Alcan\u00e7a o PLC<\/span>\n <\/div>\n
\n

O Viafoura ajudou-nos a encontrar novas e melhores formas de manter o nosso p\u00fablico envolvido e a criar mais lealdade. Com o Community Chat, estamos a fornecer mais valor aos f\u00e3s, ao mesmo tempo que aumentamos o envolvimento em 150%. <\/p>\n <\/div>\n <\/div>\n

\n 150%<\/span>\n Aumento do n\u00famero de membros activos da comunidade<\/span>\n <\/div>\n <\/a>\n <\/div> <\/div>\n <\/div>\n \n <\/div>\n
<\/div> <\/div>\n\n \n
\n
\n
Marca uma demonstra\u00e7\u00e3o<\/a><\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Explora as hist\u00f3rias dos nossos clientes<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":14814,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-15542","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"\nViafoura | Estudos de caso<\/title>\n<meta name=\"description\" content=\"Explora as hist\u00f3rias dos nossos clientes\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/viafoura.com\/pt-pt\/recursos\/estudos-de-caso\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Viafoura | Estudos de caso\" \/>\n<meta property=\"og:description\" content=\"Explora as hist\u00f3rias dos nossos clientes\" \/>\n<meta property=\"og:url\" content=\"https:\/\/viafoura.com\/pt-pt\/recursos\/estudos-de-caso\/\" \/>\n<meta property=\"og:site_name\" content=\"Viafoura\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/viafoura\/\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-12T21:13:52+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/viafoura.com\/wp-content\/uploads\/2025\/07\/Viafoura-V-Variation-1-1024x896.png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@viafoura\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/viafoura.com\\\/pt-pt\\\/recursos\\\/estudos-de-caso\\\/\",\"url\":\"https:\\\/\\\/viafoura.com\\\/pt-pt\\\/recursos\\\/estudos-de-caso\\\/\",\"name\":\"Viafoura | Estudos de caso\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/viafoura.com\\\/pt-pt\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/viafoura.com\\\/pt-pt\\\/recursos\\\/estudos-de-caso\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/viafoura.com\\\/pt-pt\\\/recursos\\\/estudos-de-caso\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/viafoura.com\\\/wp-content\\\/uploads\\\/2025\\\/07\\\/Viafoura-V-Variation-1-1024x896.png\",\"datePublished\":\"2025-06-18T17:53:54+00:00\",\"dateModified\":\"2025-08-12T21:13:52+00:00\",\"description\":\"Explora as hist\u00f3rias dos nossos clientes\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/viafoura.com\\\/pt-pt\\\/recursos\\\/estudos-de-caso\\\/#breadcrumb\"},\"inLanguage\":\"pt-PT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/viafoura.com\\\/pt-pt\\\/recursos\\\/estudos-de-caso\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-PT\",\"@id\":\"https:\\\/\\\/viafoura.com\\\/pt-pt\\\/recursos\\\/estudos-de-caso\\\/#primaryimage\",\"url\":\"https:\\\/\\\/viafoura.com\\\/wp-content\\\/uploads\\\/2025\\\/07\\\/Viafoura-V-Variation-1-1024x896.png\",\"contentUrl\":\"https:\\\/\\\/viafoura.com\\\/wp-content\\\/uploads\\\/2025\\\/07\\\/Viafoura-V-Variation-1-1024x896.png\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/viafoura.com\\\/pt-pt\\\/recursos\\\/estudos-de-caso\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/viafoura.com\\\/pt-pt\\\/casa\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Recursos\",\"item\":\"https:\\\/\\\/viafoura.com\\\/pt-pt\\\/recursos\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Estudos de caso\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/viafoura.com\\\/pt-pt\\\/#website\",\"url\":\"https:\\\/\\\/viafoura.com\\\/pt-pt\\\/\",\"name\":\"Viafoura\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/viafoura.com\\\/pt-pt\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/viafoura.com\\\/pt-pt\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt-PT\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/viafoura.com\\\/pt-pt\\\/#organization\",\"name\":\"Viafoura\",\"url\":\"https:\\\/\\\/viafoura.com\\\/pt-pt\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-PT\",\"@id\":\"https:\\\/\\\/viafoura.com\\\/pt-pt\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/viafoura.com\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/Main-logo.svg\",\"contentUrl\":\"https:\\\/\\\/viafoura.com\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/Main-logo.svg\",\"width\":1920,\"height\":383,\"caption\":\"Viafoura\"},\"image\":{\"@id\":\"https:\\\/\\\/viafoura.com\\\/pt-pt\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/viafoura\\\/\",\"https:\\\/\\\/x.com\\\/viafoura\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/viafoura\\\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Viafoura | Estudos de caso","description":"Explora as hist\u00f3rias dos nossos clientes","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/viafoura.com\/pt-pt\/recursos\/estudos-de-caso\/","og_locale":"pt_PT","og_type":"article","og_title":"Viafoura | Estudos de caso","og_description":"Explora as hist\u00f3rias dos nossos clientes","og_url":"https:\/\/viafoura.com\/pt-pt\/recursos\/estudos-de-caso\/","og_site_name":"Viafoura","article_publisher":"https:\/\/www.facebook.com\/viafoura\/","article_modified_time":"2025-08-12T21:13:52+00:00","og_image":[{"url":"https:\/\/viafoura.com\/wp-content\/uploads\/2025\/07\/Viafoura-V-Variation-1-1024x896.png","type":"","width":"","height":""}],"twitter_card":"summary_large_image","twitter_site":"@viafoura","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/viafoura.com\/pt-pt\/recursos\/estudos-de-caso\/","url":"https:\/\/viafoura.com\/pt-pt\/recursos\/estudos-de-caso\/","name":"Viafoura | Estudos de caso","isPartOf":{"@id":"https:\/\/viafoura.com\/pt-pt\/#website"},"primaryImageOfPage":{"@id":"https:\/\/viafoura.com\/pt-pt\/recursos\/estudos-de-caso\/#primaryimage"},"image":{"@id":"https:\/\/viafoura.com\/pt-pt\/recursos\/estudos-de-caso\/#primaryimage"},"thumbnailUrl":"https:\/\/viafoura.com\/wp-content\/uploads\/2025\/07\/Viafoura-V-Variation-1-1024x896.png","datePublished":"2025-06-18T17:53:54+00:00","dateModified":"2025-08-12T21:13:52+00:00","description":"Explora as hist\u00f3rias dos nossos clientes","breadcrumb":{"@id":"https:\/\/viafoura.com\/pt-pt\/recursos\/estudos-de-caso\/#breadcrumb"},"inLanguage":"pt-PT","potentialAction":[{"@type":"ReadAction","target":["https:\/\/viafoura.com\/pt-pt\/recursos\/estudos-de-caso\/"]}]},{"@type":"ImageObject","inLanguage":"pt-PT","@id":"https:\/\/viafoura.com\/pt-pt\/recursos\/estudos-de-caso\/#primaryimage","url":"https:\/\/viafoura.com\/wp-content\/uploads\/2025\/07\/Viafoura-V-Variation-1-1024x896.png","contentUrl":"https:\/\/viafoura.com\/wp-content\/uploads\/2025\/07\/Viafoura-V-Variation-1-1024x896.png"},{"@type":"BreadcrumbList","@id":"https:\/\/viafoura.com\/pt-pt\/recursos\/estudos-de-caso\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/viafoura.com\/pt-pt\/casa\/"},{"@type":"ListItem","position":2,"name":"Recursos","item":"https:\/\/viafoura.com\/pt-pt\/recursos\/"},{"@type":"ListItem","position":3,"name":"Estudos de caso"}]},{"@type":"WebSite","@id":"https:\/\/viafoura.com\/pt-pt\/#website","url":"https:\/\/viafoura.com\/pt-pt\/","name":"Viafoura","description":"","publisher":{"@id":"https:\/\/viafoura.com\/pt-pt\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/viafoura.com\/pt-pt\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-PT"},{"@type":"Organization","@id":"https:\/\/viafoura.com\/pt-pt\/#organization","name":"Viafoura","url":"https:\/\/viafoura.com\/pt-pt\/","logo":{"@type":"ImageObject","inLanguage":"pt-PT","@id":"https:\/\/viafoura.com\/pt-pt\/#\/schema\/logo\/image\/","url":"https:\/\/viafoura.com\/wp-content\/uploads\/2025\/06\/Main-logo.svg","contentUrl":"https:\/\/viafoura.com\/wp-content\/uploads\/2025\/06\/Main-logo.svg","width":1920,"height":383,"caption":"Viafoura"},"image":{"@id":"https:\/\/viafoura.com\/pt-pt\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/viafoura\/","https:\/\/x.com\/viafoura","https:\/\/www.linkedin.com\/company\/viafoura\/"]}]}},"_links":{"self":[{"href":"https:\/\/viafoura.com\/pt-pt\/wp-json\/wp\/v2\/pages\/15542","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/viafoura.com\/pt-pt\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/viafoura.com\/pt-pt\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/viafoura.com\/pt-pt\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/viafoura.com\/pt-pt\/wp-json\/wp\/v2\/comments?post=15542"}],"version-history":[{"count":0,"href":"https:\/\/viafoura.com\/pt-pt\/wp-json\/wp\/v2\/pages\/15542\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/viafoura.com\/pt-pt\/wp-json\/wp\/v2\/pages\/14814"}],"wp:attachment":[{"href":"https:\/\/viafoura.com\/pt-pt\/wp-json\/wp\/v2\/media?parent=15542"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}