{"id":16899,"date":"2025-08-05T21:00:55","date_gmt":"2025-08-05T21:00:55","guid":{"rendered":"https:\/\/viafoura.com\/blog\/newsquest-transforma-as-conversas-dos-leitores-com-o-viafoura\/"},"modified":"2025-08-21T17:31:41","modified_gmt":"2025-08-21T17:31:41","slug":"newsquest-transforma-as-conversas-dos-leitores-com-o-viafoura","status":"publish","type":"post","link":"https:\/\/viafoura.com\/pt-pt\/blog\/newsquest-transforma-as-conversas-dos-leitores-com-o-viafoura\/","title":{"rendered":"Newsquest transforma as conversas dos leitores com o Viafoura"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">\u00c9 com grande entusiasmo que damos as boas-vindas \u00e0 <a href=\"https:\/\/www.newsquest.co.uk\/\">Newsquest <\/a>\u00e0 comunidade <a href=\"https:\/\/viafoura.com\/pt-pt\/\">Viafoura<\/a>, lan\u00e7ando oficialmente o conjunto de ferramentas de envolvimento da Viafoura em mais de 200 dos sites de not\u00edcias locais mais fi\u00e1veis do Reino Unido.<\/p>\n\n<p class=\"wp-block-paragraph\">Sendo um dos maiores grupos de media regionais do Reino Unido, a rede da Newsquest com mais de 250 marcas de not\u00edcias, revistas e publica\u00e7\u00f5es comerciais chega a 41 milh\u00f5es de leitores digitais por m\u00eas. Com um p\u00fablico t\u00e3o grande e fiel, a equipa da Newsquest decidiu melhorar a forma como as comunidades se ligam e conversam em torno do jornalismo mais importante. <\/p>\n\n<p class=\"wp-block-paragraph\">Liderada por Julian Thorpe, gestor de produto s\u00e9nior, a Newsquest tinha como miss\u00e3o:<\/p>\n\n<p class=\"wp-block-paragraph\">Reduzir a toxicidade na sec\u00e7\u00e3o de coment\u00e1rios<\/p>\n\n<p class=\"wp-block-paragraph\">Capacita os jornalistas para verem os coment\u00e1rios como uma ferramenta de envolvimento do p\u00fablico e n\u00e3o apenas como uma caixa de entrada de reclama\u00e7\u00f5es<\/p>\n\n<p class=\"wp-block-paragraph\">Constr\u00f3i uma experi\u00eancia melhor e mais escal\u00e1vel para os leitores e para as equipas das redac\u00e7\u00f5es<\/p>\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">&#8220;Hoje em dia, o aspeto social das not\u00edcias \u00e9 quase t\u00e3o importante como o pr\u00f3prio conte\u00fado &#8230; N\u00e3o basta apenas saber o que est\u00e1 a acontecer; \u00e9 tamb\u00e9m essencial saber como os outros nas nossas comunidades est\u00e3o a reagir aos acontecimentos que moldam as nossas vidas.&#8221;<br\/> &#8211; Julian Thorpe, Gestor de Produto S\u00e9nior<\/p>\n<\/blockquote>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"631\" height=\"631\" src=\"https:\/\/viafoura.com\/wp-content\/uploads\/2025\/08\/Julian-Thorpe-1.webp\" alt=\"\" class=\"wp-image-16510\" srcset=\"https:\/\/viafoura.com\/wp-content\/uploads\/2025\/08\/Julian-Thorpe-1.webp 631w, https:\/\/viafoura.com\/wp-content\/uploads\/2025\/08\/Julian-Thorpe-1-300x300.webp 300w, https:\/\/viafoura.com\/wp-content\/uploads\/2025\/08\/Julian-Thorpe-1-150x150.webp 150w\" sizes=\"(max-width: 631px) 100vw, 631px\" \/><\/figure>\n<\/div>\n<\/div>\n\n<p class=\"wp-block-paragraph\">Para apoiar esta iniciativa, a Newsquest implementou o conjunto de ferramentas de envolvimento da Viafoura, incluindo <a href=\"https:\/\/viafoura.com\/conversations\/\">Conversas<\/a> em tempo real, contadores de coment\u00e1rios em tempo real, um tabuleiro de notifica\u00e7\u00f5es para alertas dos utilizadores e cria\u00e7\u00e3o de comunidades, bem como um <a href=\"https:\/\/viafoura.com\/content-moderation\/\">servi\u00e7o completo de modera\u00e7\u00e3o<\/a> com recurso a IA e moderadores humanos.<\/p>\n\n<p class=\"wp-block-paragraph\">Desde a integra\u00e7\u00e3o at\u00e9 \u00e0 entrada em funcionamento, o processo foi concebido para ser r\u00e1pido, simples e fi\u00e1vel.<\/p>\n\n<p class=\"wp-block-paragraph\">&#8220;<em>A equipa da Viafoura foi sempre simp\u00e1tica, prest\u00e1vel e r\u00e1pida a responder \u00e0s nossas quest\u00f5es&#8221;, <\/em>acrescenta Thorpe.<em> &#8220;As suas ferramentas e documenta\u00e7\u00e3o facilitaram a integra\u00e7\u00e3o nos nossos sistemas existentes.&#8221;<\/em><\/p>\n\n<p class=\"wp-block-paragraph\">Os resultados para os quais estamos a trabalhar em conjunto:<\/p>\n\n<p class=\"wp-block-paragraph\">Menos coment\u00e1rios problem\u00e1ticos e queixas dos leitores<\/p>\n\n<p class=\"wp-block-paragraph\">Mais tempo na reda\u00e7\u00e3o para interagir com os comentadores fi\u00e9is<\/p>\n\n<p class=\"wp-block-paragraph\">Maior qualidade dos coment\u00e1rios e volume de conversa\u00e7\u00e3o<\/p>\n\n<p class=\"wp-block-paragraph\">Aumento dos registos e do envolvimento no local<\/p>\n\n<p class=\"wp-block-paragraph\">&#8220;<em>A Newsquest desempenha um papel vital no refor\u00e7o do jornalismo local e do discurso c\u00edvico em todo o Reino Unido&#8221;, <\/em>afirma Mark Zohar, Diretor Executivo da Viafoura.<em> &#8220;Estamos orgulhosos de fazer parceria com uma editora t\u00e3o profundamente enraizada na liga\u00e7\u00e3o \u00e0 comunidade e entusiasmados por ajudar a transformar a forma como os seus leitores e jornalistas se envolvem de forma significativa e respeitosa online.&#8221;<\/em><\/p>\n\n<p class=\"wp-block-paragraph\">Aguarda com expetativa a viagem que te espera!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00c9 com grande entusiasmo que damos as boas-vindas \u00e0 Newsquest \u00e0 comunidade Viafoura, lan\u00e7ando oficialmente o conjunto de ferramentas de envolvimento da Viafoura em mais de 200 dos sites de not\u00edcias locais mais fi\u00e1veis do Reino Unido. Sendo um dos maiores grupos de media regionais do Reino Unido, a rede da Newsquest com mais de [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":16529,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[126,74,37],"tags":[],"class_list":["post-16899","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-clientes-pt-pt","category-comunidade","category-noivado"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Viafoura | Newsquest transforma as conversas dos leitores com o Viafoura<\/title>\n<meta name=\"description\" content=\"\u00c9 com grande entusiasmo que damos as boas-vindas \u00e0 Newsquest \u00e0 comunidade Viafoura, lan\u00e7ando oficialmente o conjunto de ferramentas de envolvimento da\" \/>\n<meta name=\"robots\" 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