{"id":16941,"date":"2023-04-04T14:00:30","date_gmt":"2023-04-04T14:00:30","guid":{"rendered":"https:\/\/viafoura.com\/blog\/aperfeicoa-a-tua-proposta-de-valor-para-converter-mais-leitores-em-subscritores\/"},"modified":"2025-08-21T17:32:43","modified_gmt":"2025-08-21T17:32:43","slug":"aperfeicoa-a-tua-proposta-de-valor-para-converter-mais-leitores-em-subscritores","status":"publish","type":"post","link":"https:\/\/viafoura.com\/pt-pt\/blog\/aperfeicoa-a-tua-proposta-de-valor-para-converter-mais-leitores-em-subscritores\/","title":{"rendered":"Aperfei\u00e7oa a tua proposta de valor para converter mais leitores em subscritores"},"content":{"rendered":"<p> <\/p><blockquote>This article wrapped up: <ul> <li>The value proposition canvas helps you define your customer&#8217;s profile and pair this with your product\/service to ensure your premium offers provide value<\/li> <li>The Golden Circle framework will allow you to work on your why, what and how<\/li> <li>Starting with the why is how you&#8217;ll best define a value proposition that matches your audience&#8217;s needs<\/li> <li>Defining your value proposition is by no means easy and yet it is THE essential preliminary step to work through before launching or re-launching a premium strategy<\/li> <\/ul> <\/blockquote> \n<p> <\/p><h2>Em poucas palavras, o que \u00e9 uma proposta de valor?<\/h2> \u00a0 <div class=\"restricted-content\" data-poool-mode=\"excerpt\" data-poool=\"80\"> A value proposition is a statement that summarizes why someone should purchase your product or service. It refers to the value that you are providing to your customers should they choose to purchase from you. It\u2019s therefore hugely important and plays a significant role in whether users will partake in any exchanges of value (e.g. subscribe or register to your site).Given this, how can you even begin to sell a product or service without first defining what it is that you\u2019re selling and how you\u2019re providing value to your customers? In this article, we\u2019ll work through Poool\u2019s method of defining a value proposition, ensuring that you can write conversion texts, build offer pages and create promotional campaigns with ease. Let\u2019s break this down into 2 steps: <ul> <li>Define the content and benefits of your offer<\/li> <li>Work on your why, how and what.<\/li> <\/ul> <h2>Define o conte\u00fado e as vantagens da(s) tua(s) oferta(s)<\/h2> We propose to work from a framework initially developed by Dr. Alexander Osterwalder, The Value Proposition Canvas, built for ensuring that a product is adapted to its market. The canvas is divided into two sections: customer profile and value proposition. <\/div> \n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/viafoura.com\/wp-content\/uploads\/2025\/07\/Value-proposition-1-1-642x454-1.png\" alt=\"\"\/>\n<\/figure><p><strong>Perfil do cliente<\/strong>: Come\u00e7a sempre pelo cliente, pois ele \u00e9 o centro do teu valor como empresa. Tamb\u00e9m \u00e9 prov\u00e1vel que tenhas diferentes segmentos de clientes, cada um com as suas pr\u00f3prias necessidades, desejos e interesses, pelo que \u00e9 importante preencher um perfil de cliente \u00fanico para cada segmento.   <\/p><ul> <li><strong>Gains<\/strong>: the benefits that customers expect and need from you. These should appeal to their interests and make them more likely to embrace your value proposition<\/li> <li><strong>Job-to-be-done<\/strong>: this refers to the operational, social and emotional tasks that a client must carry out. It involves any problems they have to solve and what they hope to satisfy<\/li> <\/ul> <blockquote class=\"wp-block-quote\">\u201cWhat social, emotional, and functional jobs does your customer do on a daily basis? They have some functional jobs that you probably know about. But you\u2019ll also need to uncover how they do that job, how they feel, and what social qualities come into play. For instance, a parent with the job of driving a child to school may also have functional jobs of getting them there on time, ensuring they\u2019re fed throughout the day, making sure they\u2019re not looking like an outcast (social standing may be important), providing the feeling of being loved and appreciated, etc. Ask enough \u201cwhys\u201d and you\u2019ll get this info.\u201d <cite><a href=\"https:\/\/www.businessmodelsinc.com\/about-bmi\/tools\/value-proposition-canvas\/\" target=\"_blank\" rel=\"noreferrer noopener\">Business Models Inc.<\/a><\/cite><\/blockquote> <ul> <li><strong>Pains<\/strong>: these are the difficulties and negative experiences faced by the customer when trying to get the job done<\/li> <\/ul> <strong>Value proposition<\/strong>: here we turn to your product or service and how it fits with the above. <ul> <li><strong>Gain creators<\/strong>: how does the product or service meet the customer\u2019s needs and how does it provide them with value?<\/li> <li><strong>Pain reliever<\/strong>: how does the product or service solve the pain and difficulties that a customer may encounter whilst carrying out this task?<\/li> <li><strong>Product or service<\/strong>: what is the product or service that creates value, solves problems and justifies the creation of value for the customer?<\/li> <\/ul> Once these are defined, the question comes down to how this tool can be applied to content producers. We propose\u2026\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/viafoura.com\/wp-content\/uploads\/2025\/07\/questionnaire.png\" alt=\"\"\/>\n<\/figure><p> <\/p><h2>2. Trabalha no teu porqu\u00ea, no qu\u00ea e no como<\/h2> For this second section, we\u2019re going to work from\u00a0<strong>The Golden Circle framework<\/strong>\u00a0laid out by Simon Sinek. If you\u2019re unfamiliar with his work, we\u2019d recommend having a\u00a0<a href=\"https:\/\/www.youtube.com\/watch?v=Jeg3lIK8lro\" target=\"_blank\" rel=\"noreferrer noopener\">watch of this video<\/a>. Although it was posted in 2009, the concepts are still relevant and useful today given that so few businesses are aware of how to define their why, what and how. The circle is divided into 3 parts: what, how and why.\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/viafoura.com\/wp-content\/uploads\/2025\/07\/why-how-what.png\" alt=\"\"\/>\n<\/figure><p><strong>O qu\u00ea<\/strong>: O que \u00e9 que fazes? Esta pergunta deve ser muito (muito) f\u00e1cil de responder. Para uma revista, por exemplo, publicas artigos, colunas, inqu\u00e9ritos, etc., em vers\u00e3o papel e digital <strong>:<\/strong> Como \u00e9 que fazes isto? Com que pessoas, ferramentas, foco, qualidade, layout, etc.? Mais uma vez, a resposta a esta pergunta deve ser simples e, acima de tudo, deve ser rigorosamente definida pela tua equipa <strong>Porqu\u00ea<\/strong>: Porque \u00e9 que fazes isto? Um pouco mais complicado e, infelizmente, n\u00e3o \u00e9 apenas uma forma de ganhar dinheiro. A monetiza\u00e7\u00e3o \u00e9 o resultado e n\u00e3o o porqu\u00ea. Em vez disso, \u00e9 aqui que defines o que vais dizer aos teus potenciais clientes para que eles paguem em troca dos teus produtos ou servi\u00e7os:         <\/p><ul> <li>Why does this structure exist?<\/li> <li>Why do you get up in the morning?<\/li> <li>Why should people be interested in what you do?<\/li> <li>Why are you useful?<\/li> <li>What makes you different from others in the industry?<\/li> <li>What do you bring to your reader to make them spend time with you?<\/li> <\/ul> Most businesses start by answering the obvious questions (on the outside of the circle) and then work their way in towards the center. This leads to simple messaging such as <em>\u201cSubscriber to access all our articles!\u201d<\/em> But, of course, you can do better. This is why more successful companies go the other way around,\u00a0<strong>starting from the center (the why) and moving outwards.<\/strong> <h3>Poynter<\/h3> \n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/viafoura.com\/wp-content\/uploads\/2025\/07\/poynter.png\" alt=\"\"\/>\n<\/figure><p><em>O que \u00e9 que eles trazem ao leitor?<\/em> Um come\u00e7o de dia inteligente <em>Porque \u00e9 que os utilizadores devem subscrever?<\/em> Informa\u00e7\u00e3o e inspira\u00e7\u00e3o <em>Seguido do qu\u00ea<\/em> &#8211; a newsletter do Poynter  <\/p><h3>Alternatives Economiques<\/h3> \u201cThe media that belongs to\u00a0<s>a millionaire<\/s>\u00a0its employees. Alternatives Economiques is an exception to most in the publishing industry: our cooperative belongs to its employees and readers. By subscribing, you\u2019re helping us to preserve this valuable independence!\u201d\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/viafoura.com\/wp-content\/uploads\/2025\/07\/alternatives-economiques.png\" alt=\"\"\/>\n<\/figure><p><em>Porque \u00e9 que publicam conte\u00fados? <\/em>Para fornecer jornalismo independente <em>O que te torna diferente dos outros no sector?<\/em> Os meios de comunica\u00e7\u00e3o social s\u00e3o propriedade dos seus empregados e leitores <em>Como \u00e9 que fazes o que fazes?<\/em> Gra\u00e7as aos subscritores (como o leitor, esperemos) e aos empregados (isto repercute-se no leitor que tamb\u00e9m \u00e9 empregado algures)  <\/p><h3>The Independent<\/h3> \n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/viafoura.com\/wp-content\/uploads\/2025\/07\/independent.png\" alt=\"\"\/>\n<\/figure><p><em>O que \u00e9 que trazes ao teu leitor para que ele passe algum tempo contigo?<\/em> Insights, informa\u00e7\u00e3o e ideias\/inspira\u00e7\u00e3o <em>O que te torna diferente?<\/em> A perspetiva independente, uma vis\u00e3o \u00fanica das not\u00edcias Nota a falta de uma men\u00e7\u00e3o espec\u00edfica ao &#8220;qu\u00ea&#8221; &#8211; o produto em si, a assinatura.  <\/p><h3>The New Zealand Herald<\/h3> \n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/viafoura.com\/wp-content\/uploads\/2025\/07\/nzherald.png\" alt=\"\"\/>\n<\/figure><p><em>Porque \u00e9 que as pessoas se devem interessar pelo que fazes?<\/em>  N\u00e3o apenas partilhando uma hist\u00f3ria, mas de todos os \u00e2ngulos  <\/p><h3>La diaria<\/h3> \u201cSubscribe to the diaria that depends solely on you\u201d\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/viafoura.com\/wp-content\/uploads\/2025\/07\/diaria.png\" alt=\"\"\/>\n<\/figure><p><em>Porque \u00e9 que esta estrutura existe?<\/em>  Agradecimentos ao leitor (personaliza\u00e7\u00e3o sint\u00e9tica com &#8220;tu&#8221;)  <\/p><h3>The Wall Street Journal<\/h3> \n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/viafoura.com\/wp-content\/uploads\/2025\/07\/wall-street-journal.png\" alt=\"\"\/>\n<\/figure><p><em>Porque \u00e9 que publicam conte\u00fados?<\/em> Para fornecer jornalismo de confian\u00e7a que resolva um problema para os leitores <em>O que te torna diferente dos outros no sector? <\/em>Os leitores tomam decis\u00f5es diariamente e o WSJ ajud\u00e1-los-\u00e1 a tomar decis\u00f5es mais informadas, mais facilmente, com jornalismo de confian\u00e7a, o que implica conte\u00fados bem estudados escritos por especialistas.  <\/p><div class=\"sc_layouts_iconed_text\"><\/div> \n<p>Este artigo foi originalmente publicado por <a href=\"https:\/\/www.theaudiencers.com\">The Audiencers<\/a>. The Audiencers \u00e9 uma publica\u00e7\u00e3o B2B da Poool, The Membership and Subscription Suite, uma plataforma simples e tudo-em-um para os produtores de conte\u00fados digitais converterem, gerirem e reterem os seus membros e subscritores. Descobre mais em <a href=\"https:\/\/poool.tech\/\">poool.tech<\/a> ou <a href=\"https:\/\/calendly.com\/poool-tech\/meet?month=2023-02\">marca uma demonstra\u00e7\u00e3o gratuita<\/a> com a sua equipa.  <\/p>\n","protected":false},"excerpt":{"rendered":"<p>This article wrapped up: The value proposition canvas helps you define your customer&#8217;s profile and pair this with your product\/service to ensure your premium offers provide value The Golden Circle framework will allow you to work on your why, what and how Starting with the why is how you&#8217;ll best define a value proposition that [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":6142,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[42,37],"tags":[],"class_list":["post-16941","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inteligencia-de-publico","category-noivado"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Viafoura | Aperfei\u00e7oa a tua proposta de valor para converter mais leitores em subscritores<\/title>\n<meta name=\"description\" content=\"This article wrapped up: The value proposition canvas helps you define your customer&#039;s profile and pair this with your product\/service to ensure your\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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