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El Tiempo Gives its Readers Personalized Experiences with Viafoura

Leading Colombian news source, El Tiempo has selected the Viafoura Audience Development Platform in Spanish to support them in growing a vibrant online community.

Germán Sánchez, Senior Head of Digital, comments, “It’s important for us to know our readers and give them a space to discuss local news in a meaningful way. Viafoura’s platform gives our audience many opportunities to engage with one another, and gives us a deeper understanding of our readers.”

El Tiempo has been a leader in the Colombian newspaper industry for over 100 years, but recently faced a unique set of challenges with the addition of an online presence. The media company wanted to deepen audience engagement with their brand, but struggled with an outdated commenting platform and a lack of engagement tools. After evaluating a number of vendors, El Tiempo selected the Viafoura Audience Development Platform for its variety of engagement and analytics tools.

We love that we can deliver a personalized experience to our readers where they can easily connect to the people and news that matter most to them.
—Germán Sánchez, Senior Head of Digital

El Tiempo is now supported with a variety of tools including:

Spanish Localization: The Viafoura Audience Development Platform in Spanish; also available in English, Dutch, French, Arabic and Serbian

Anonymous/Registered Integration: This commenting module simultaneously allows anonymous and registered users to comment and engage with one another

Enterprise Real-time Commenting: Enables real-time conversations to drive engagement, increase time on site, and increase interactions across users, authors, and content

Editor’s Picks: Gives your best commenters badges and incentivizes quality comments through promotion

Article Share Bar: Increases social sharing and drives traffic to its websites

Audience Insights: Quantifies the impact of on-site engagement on the company’s key metrics

Equipped with Viafoura engagement tools, El Tiempo can now deliver an engaging user experience that connects readers to authors, one another, and to their news brand. Germán adds, “We love that we can deliver a personalized experience to our readers where they can easily connect to the people and news that matter most to them.”

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Join Luis Barrios from El Tiempo on September 27, 2017, to uncover audience engagement best practices for news organizations.

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