“Building a direct relationship with our audience is an important part of our strategy,” said Benjamin Debeuf, product owner at 20 Minutes. “We chose to replace our proprietary tools with Viafoura to provide our audience with feature-rich capabilities that now allow our audience to comment in real time and also gain a personalised experience around the content and community we work to create.”
While their previous system had been developed in-house, the media company sought out a richer commenting solution this time around, which would enhance their reader experience and provide a deeper view into audience behaviour.
“Building a direct relationship with our audience is an important part of our strategy.”
— Benjamin Debeuf with 20 Minutes
Viafoura Real-Time Commenting – a suite of engagement tools focused on creating a more socially immersive commenting experience – allowed them to achieve that. Especially appealing was the Viafoura Real-time Notifications and News Feed, which lets users stay up to date on their preferred site content, while the Viafoura admin console and reporting capabilities ensure greater control and real-time insights.
“Partnering with 20 Minutes by providing our commenting and community management solution has allowed Viafoura to further expand into the European market offering millions of users the opportunity to better interact directly at their source for news ” said Jesse Moeinifar, CEO of Viafoura. “By offering more insights into their user behaviour, 20 Minutes is now able to build direct relationships with their audience by offering a personalised experience and more opportunities to engage through dialogue and content.”
About 20 Minutes
With more than 22 million users each month – including 72% on their digital platforms – 20 Minutes is a strong presence in France’s media landscape. Targeted largely to young, urban readers, the newspaper group delivers useful, relevant and accessible information every day. Founded in 2002, it aims to encourage reading, culture and social participation throughout France.