Customers Archives

Money.it Elevates Digital Engagement with Launch of Viafoura Partnership, in Under 2 Weeks!

We are thrilled to announce the successful go-live of Money.it, the foremost all-digital publisher for Italian-speaking audiences, in collaboration with Viafoura! This strategic partnership, spearheaded by Dimitri Stagnitto, the Founder of Money.it, is set to redefine the digital landscape in business, trading, and personal finance topics.

Money.it faced the challenge of expanding registrations, creating a vibrant community, and driving subscriptions, especially for the subscription-based section of its site. The answer to these challenges lies in the comprehensive Viafoura suite, carefully chosen to align with Money.it’s strategic business goals and operational needs.

“We are very happy to have entered into a partnership with Viafoura, which we believe is strategic for the future development of Money.it as a digital product and financial newspaper.”
Dimitri StagnittoFounder of Money.it

From Concept to Launch in Less Than 2 Weeks: The onboarding and implementation process with Viafoura were seamlessly executed in less than two weeks. The speed of implementation highlights Viafoura’s commitment to delivering efficient solutions. Dimitri Stagnitto adds, “The Viafoura team was very proactive and helpful in giving us the support we needed.”

Money.it anticipates tangible outcomes from this collaboration, including increased subscribers, enhanced user interactions, and the development of a solid base of engaged readers. The goal is to create a dynamic and interactive space where users actively participate in daily discussions and insights, potentially leading to subscriptions to Money.it Premium.

We look forward to a buzzing partnership ahead!

Viafoura & Poool Partner to Drive Increased Registrations and Subscriptions for Digital Publishers

We’re thrilled to announce our newly launched partnership with Poool, a fast-growing membership & subscription suite dedicated to enhancing member and subscriber engagement, conversion rates, and retention. This game-changing collaboration aims to help media companies by dynamically converting highly engaged users into registered and subscribed users, effectively revolutionizing the conversion journey.

Mark Zohar, Chief Executive Officer of Viafoura, comments on the launch:

“The media landscape continues to evolve rapidly, and our partnership with Poool positions us at the forefront of this transformation. Our partnership opens new avenues for audience engagement and retention, which align perfectly with our mission to empower brands to activate their digital audiences. We believe, together, we are well-equipped to navigate the changing dynamics of the industry and drive meaningful, lasting impact in the digital space.”

Through this new partnership, publishers will be able to:

Create custom user journeys and enable a metered engagement model to convert high-propensity users dynamically.
Launch customized paywall and registration walls that are integrated into Viafoura’s community engagement experiences.

Above, example of Poool's registration wall integrated into one of Viafoura's real-time Conversations experience

By leveraging Viafoura’s first-party data, propensity models and audience segmentation capabilities and Poool’s flexible and robust paywall and registration wall solution, publishers will be able to significantly increase and accelerate user conversion rates on their owned and operated properties.

Above, example of two different paywall and registration journey made with Poool (subscription vs 24h access) based on Viafoura's engagement scoring and propensity to convert scoring

This partnership and dynamic audience conversion solution is now available to all Viafoura and Poool customers.

Viafoura is a digital experience company that helps brands activate their audiences through a suite of engagement and personalization solutions, maximizing conversions of unknown to known users. We work with brands to build direct relationships with their audiences, creating the foundation for a scalable first-party data strategy while reducing dependency on social media.

www.viafoura.com | Request a demo with Viafoura here

Poool provides digital publishers with the operational tools and proven expertise needed to convert, manage and retain their members and subscribers.

Over 150 media brands worldwide use Poool’s Membership & Subscription Suite. Poool is also the founder of The Audiencers, the leading B2B Media for audience professionals.

www.poool.tech | Request a demo with Poool here

Connecting Communities: Viafoura and Forum Communications Company Join Forces for an Enhanced Digital Experience!

We are proud to announce the go-live of the Viafoura partnership with Forum Communications Company, a fifth-generation family-owned media company with over 150 years of excellence and innovation in connecting and informing communities.

“At Forum Communications Company, our legacy lies in the power of communication to inform and unite people in the communities we serve,” says Amy Fredrickson, VP Marketing at Forum Communications. “Partnering with Viafoura aligns perfectly with our mission to enhance our readers’ experience and create thriving online communities.”

Forum Communications recognized the value of Viafoura’s solutions and how they would directly impact their readers and overall objectives. With an easy-to-use format for readers, Viafoura’s Conversations product suite introduces new features that will keep readers engaged, encouraging them to return for more enriching experiences. This paired with Viafoura’s AI moderation aims to create a vibrant community where readers and subscribers can connect, discuss, and foster meaningful conversations.

Parallel, Forum and Viafoura will partner in a hands-on change management approach with Editorial Newsrooms aimed at designing custom plans that tailor to the needs and voice of each individual newsroom. This includes a unique set of engagement playbooks with newsroom champions at each brand.

With Viafoura as a partner, Forum expects significant quantitative outcomes. Increased engagement levels will empower readers to actively participate in the discussions, while registrations increase as more individuals become part of Forum’s growing community. Ultimately, this partnership is expected to drive a rise in subscriptions, solidifying Forum Communications’ position as a leading media company.

Dalia Vainer, Director of Customer Experience, comments on the partnership: “We are thrilled to be the vendor of choice for Forum’s 23-site launch as they introduce the world of community engagement! We are also looking forward to deploying our engagement playbooks over the coming months as we supercharge their community as a catalyst and strategic avenue for registration conversion.”.

Mordu, Powered by Viafoura: A Recipe for a Thriving Culinary Community

We’re thrilled to announce a delicious new addition expansion under the Radio-Canada family: Mordu has launched a community, powered by Viafoura! With over 6,000 recipes, ingredient guides, pro tips, local food news, and exclusive culinary web series, Mordu is a gastronomic paradise for cooking enthusiasts across Canada bringing the rich tapestry of food to your fingertips.

We sat down with Katherine Domingue, Project Manager at Mordu, to share her thoughts on why we chose Viafoura and what we anticipate this partnership will bring to Mordu and our valued users.

Why Viafoura?

We chose Viafoura because of their global partnership with CBC/Radio-Canada, which aligns perfectly with our strategic business goals. This partnership allows us to provide a seamless user experience with a single sign-on, enabling our users to effortlessly switch between our products. It also streamlines feature development, ensuring we can swiftly respond to our users’ needs. We’re particularly excited to introduce the new comment section on our recipe pages, a feature highly requested by our community.

How did you find the onboarding process?

The onboarding process was smooth, and simple. Viafoura’s support service was quick and immensely helpful, although a bit more diagrams could have helped, Jeannie’s constant presence throughout was truly a blessing, ensuring a seamless transition.

How will digital experiences be changing at Mordu?

The introduction of comments on our recipes will create a dynamic space for users to seek answers to their culinary queries and foster engagement within our community. This will undoubtedly enhance the user experience for those exploring new recipes, making their culinary adventures even more enjoyable.

What quantitative outcomes do you anticipate Viafoura will help you achieve?

We have high expectations for what Viafoura will help us achieve:

Increase in Authentication and Account Creation: Viafoura’s seamless single sign-on system is expected to boost the number of registered users on Mordu.
Increased Engagement: The comment section will encourage active participation and discussions among our users, leading to increased engagement.
Higher Net Promoter Score: We anticipate that the enhanced user experience will result in a higher Net Promoter Score, reflecting the satisfaction of our community and value offerings.
Growing the Mordu Community: Viafoura will play a pivotal role in fostering a vibrant, thriving Mordu community, bringing food enthusiasts together like never before.

Mordu’s journey with Viafoura is just beginning, and we invite you to join us in this culinary adventure. Explore our treasure trove of recipes, engage with our community, and savor the flavors of Mordu. We look forward to cooking up unforgettable experiences together!

Elevating Engagement: Viafoura Empowers World Soccer Talk’s Community Experience

World Soccer Talk, the ultimate destination for soccer enthusiasts seeking soccer TV schedules, news, and in-depth interviews, has just upped its game with the launch of Viafoura’s industry-leading digital experience platform. This marks a significant step towards enhancing engagement, streamlining user experience, and cultivating an active online community.

With soccer fever running high, Christopher Harris, Publisher of World Soccer Talk, aimed to tackle the challenge of creating a more interactive platform while ensuring seamless moderation. The answer? Viafoura’s Conversations and automated moderation tools.

“We are thrilled to announce the expansion of the Playmaker & Viafoura Partnership with World Soccer Talk, the first North American Playmaker brand to launch with Viafoura. We are looking forward to bringing a transition to a more user-friendly and robust platform to WST users, and enable Playmaker with the first-party data network advantage.” says Dalia Vainer, Director of Customer Experience at Viafoura.

Christopher Harris explains why Viafoura was their choice amidst the myriad of options. “We wanted a better, modern commenting system that offered features that our readers wanted (such as being able to edit a comment, voting comments up and down, profiles, etc). Plus, we wanted one that was more robust as far as moderating comments in order to prevent spam and trolling taking over threads.”

The transition from their previous WordPress commenting platform to Viafoura was a breeze. Harris describes the onboarding process as “very smooth and flawless,” handled with utmost professionalism.

The impact on WorldSoccerTalk.com’s digital experience is already in effect by weeding out trolling, while empowering commenters with enhanced community engagement features. As the comments section is the heartbeat of the website, this seamless transition to a better environment is beginning to pick up speed with soccer lovers globally.

From a quantitative perspective, Viafoura is expected to bring significant benefits including:

Additional value exchange experiences on site that will drive user engagement, time on site and increased registrations and first-party data
Integrated display advertising within the Conversations experience resulting in increased revenue generation
Efficiency of the moderation process to drastically improve, saving hours of time previously spent on frequent checks for spam and trolling.

Viafoura’s community elements have kicked off a new era for World Soccer Talk, boosting user engagement, refining the overall user experience, and propelling the platform into a thriving soccer hub where fans can passionately discuss, share, and interact. It’s a goal scored for online soccer communities everywhere!

Amplifying Voices: Australian Community Media’s Bold Move to Fuse Online UGC with Print

We’re thrilled to share some exciting news that’s sure to inspire your own engagement strategies. Australian Community Media (ACM), a Viafoura customer, has launched an innovative new approach to recirculation that’s sparking conversations and delivering early results.

ACM, Australia’s largest independent publishing company, reaches 4.3 million Aussies monthly across 100 brands, and has always had a finger on the pulse of their communities. With a commitment to strong connections, trusted content, and insightful marketing solutions, ACM is always looking to engage audiences in new, innovative ways.

Coming off a recent Customer Corner session exclusively for Viafoura customers, ACM took inspiration from the cross-functional comment recirculation approach led by Philippa Law in the the Telegraph Conversations Newsletter. Eager to approach a similar ethos, ACM has started to integrate User Generated Content (UGC) from their web platforms into their print publications. The aim? To bridge the gap between traditional print and the vibrant digital sphere, adding value to digital subscription proposals and ultimately creating a new experience for conversion.

“We want to show them the quality of the discussion online, that is moderated and ensures they can engage with other subscribers and have their voices heard.” says Emily Sweet, Acting Managing Editor.

ACM’s senior newsroom leaders are taking an active approach in the community by engaging in topical stories and igniting dialogues by pinning comments and shining a spotlight on editor’s picks. The encouragement to engage is welcome by the trust in civility across the site with Viafoura’s full services content moderation suite aimed to build trust in both the community and editors to engage safely.

To ensure success, ACM has outlined the following strategic goals:

Engage more readers to actively participate in discussions that hit home. By showcasing comments in print centered around topical discussions, print readers get a glimpse into the vibrant conversations online, enticing them to dive into the digital realm.
Increase subscriptions by adding additional value points at every point in the reader funnel.
Drive news stories and the voice of the community forward. Readers get a front-row seat to the thoughts of fellow subscribers, embracing a holistic view of pressing issues.

Early results have been promising – the spotlight on UGC in print stirred up even more engagement online, with readers spending more time soaking in the discussions. ACM is keeping a close eye on this trend, and we’re excited to see the impact unfold over the upcoming weeks.

“Cross-promoting our website commentary in print helps show already engaged readers that we are building a safe, online community that they can be part of.” – Emily Sweet.

As proud partners of ACM’s UGC journey, we’re looking forward to keeping you updated on more success stories and inspire you to take your engagement strategies to the next level!

Healthing.ca launches Community with Viafoura to Enhance Digital Health Experience

We are excited to announce the launch of Viafoura’s digital experience platform on Healthing.ca, a vertical of Postmedia Network dedicated to delivering trusted health information and fostering a supportive community! This collaboration signifies a significant milestone towards Healthing’s mission to revolutionize the digital health experience for Canadians.

Healthing.ca faces unique challenges in moderating first-person accounts and real-life stories discussing health conditions and symptoms, requiring a safe and civil community environment. “Viafoura is a trusted partner of the Postmedia Network and a valuable connection to our communities.The product suite allows us to connect with our users and encourage meaningful conversation while offering a personalized experience in a safe space”, said Andrew Robichaud, Product Team Lead.

Using the core conversations suite, Healthing is looking forward to driving strategic results, as achieved with other brands under the Postmedia umbrella. Core business metrics include:

Lift in Registrations
Increase in onsite engagement including UGC
Lift in time spent on site

“We believe the support and connection that comes with the Viafoura platform will drastically improve the user experience and our users’ outcomes in their healthcare journeys.” Says Andrew.

“We’re thrilled to continue our expansion with one of Canada’s largest publishers as they introduce community engagement in the health space! We’re particularly looking forward to adding additional first-party data that can be used by Healthing.ca for activation and engagement strategies brand-wide”, said Dalia Vainer, Director of Customer Experience at Viafoura.

Thank you for trusting Viafoura, and cheers to our continued success!

Viafoura Receives Two G2 Badges, Maintains High Performer Status in Online Community Management & Commenting Systems

We are pleased to announce that in the latest G2 Summer 2023 Report, Viafoura has once again been recognized as a High Performer across the Online Community Management & Commenting Systems grids. This impressive achievement marks the fifth consecutive quarter that Viafoura has received this esteemed recognition.

Continuously Delivering Exceptional Engagement Experiences:

Viafoura’s success can be attributed to our unwavering commitment to delivering exceptional engagement experiences to our customers. By providing innovative commenting solutions and effective moderation tools, we are proud to enable publishers to create thriving online communities and foster meaningful interactions among their audiences.

Impactful and Strategic Value:

The G2 badges earned by Viafoura reflect the positive feedback and reviews from our customers. These accolades serve as a testament to the platform’s ability to drive real, impactful, and strategic value for publishers.

Listening to Customer Feedback:

Viafoura’s consistent recognition as a High Performer on the G2 grids is a result of our dedication to listening to our customers. By paying attention to customer reviews and feedback, we strive to continually refine and enhance our platform to meet the evolving needs of publishers. This customer-centric approach allows us to stay at the forefront of the industry and deliver cutting-edge solutions.

To our customers – thank you for continuing to choose us, we are passionate about our role in you achieving your business outcomes.

To our team – thank you for your unwavering commitment and congratulations on the well-deserved achievements.

Here’s to continued success in shaping the future of digital experiences!

Endeavor Business Media – creating meaningful connections while activating their audiences

Endeavor Business Media is a business-to-business media company operating 80+ media brands and 40+ events, including conferences and exhibitions. Their mission is to create meaningful connections that help businesses attract new customers, connect with and sell to existing customers, generate leads, showcase their products, and discover new solutions and partners. Endeavor targets narrow verticals in specific industries, such as law enforcement, electrical engineering, or supply chain logistics. They build online communities for these industries, providing positive, helpful user-generated content focused on business decision-makers.

Endeavor wanted to ensure that their sites remained engaging yet civilized while allowing for disparate points of view. However, guaranteeing their high standards were consistently applied was challenging and time-consuming for their community moderators.

There are so many reasons for Viafoura and Endeavor to be excited about the future. With the use of Conversations, Viafoura’s AI-powered moderation, Trending Articles and Topics, Endeavor will be powering active, engaged communities by:

Highlighting insightful the best comments within a comment thread,
Using Viafoura’s integration capabilities to connect with Endeavor’s content management system – making it easy for their registered members to participate in online communities,
Moderating comments right within Endeavor’s front end is a feature that will make it faster to remove inappropriate content from comment threads. Moderators will undoubtedly value the Viafoura moderation console for all of its power and features,
And, of course, the real-time commenting features give site visitors a sense of an active, healthy community. “

Alex Dunne, Senior Director of Product Management at Endeavor Business Media, says, “We believe Viafoura’s rich commenting features will drive more site registrations, improve site engagement levels, increase page views, repeat visits, and ad revenue. Simultaneously we’ll be gathering behavioural data about visitors to all of Endeavor’s sites, enabling us to drive leads and personalization.”

“We look forward to working with the wide breadth of professional communities at Endeavor Business Media! Using Viafoura core community products, Endeavor will continue to remain the center of critical conversations with market experts and decision-makers through direct, meaningful connections. We are particularly excited to foster and unlock an additional layer of 1st party data, bringing new interest cohorts that can be funneled back to the business,” says Dalia Vainer, Director of Customer Experience at Viafoura.