Toronto, May 18, 2018: Hoping to cement their position as the online destination for weather and weather-related news, Pelmorex started looking for new ways to build their audience and create a more active and engaged community around their content on the weathernetwork.com and MétéoMédia. To do so, they wanted to build added value for their audience by giving users a chance to connect more frequently on their platforms, in a localized, safe and real-time way. Pelmorex wanted to create new opportunities for engagement with the right technology solution and chose to partner with Viafoura.
“We are so pleased that we have been able to partner with Pelmorex Corp and truly make an impact on their audience engagement objectives: enhancing community standards, increasing registrations and driving user engagement.”
—Allison Munro, Head of Sales & Marketing, Viafoura
With the help of Viafoura Engagement Cloud, audience engagement and moderation tools, Pelmorex Corp. has been able to meet and exceed its original goals, creating a value exchange to drive user registration, enhancing guidelines with automated checks and balances in place, building audience loyalty, and increasing engagement to an all-time high within their community.
“We will continue to focus on growing our digital community to improve engagement on the websites and apps. This includes investing with Viafoura and expanding the suite of features offered by the platform.”
— Pamela Gonzales, Manager, Global Web & Emerging Technologies, The Weather Network
“The community as a whole encourages user interactions and repeat visits, as well as content consumption. In terms of user engagement, we have found that compared to non-registered users, registered users visit 31.5% more pages per visit, and more significantly, visit our properties 233% more times per month” said Pamela Gonzales, Manager, Global Web & Emerging Technologies, The Weather Network.
Allison Munro, Viafoura’s Head of Sales and Marketing will be hosting a Q&A fireside chat with Pamela Gonzales, Manager, Global Web & Emerging Technologies, The Weather Network, as they discuss fostering a thriving digital community. Tune in to learn how The Weather Network is driving real-time audience engagement in a localized way.
Learn more in the upcoming Viafoura Talks webinar
The Weather Network—Growing Your Digital Audience
Watch the on-demand webinar now: