Endeavor Business Media is a business-to-business media company operating 80+ media brands and 40+ events, including conferences and exhibitions. Their mission is to create meaningful connections that help businesses attract new customers, connect with and sell to existing customers, generate leads, showcase their products, and discover new solutions and partners. Endeavor targets narrow verticals in specific industries, such as law enforcement, electrical engineering, or supply chain logistics. They build online communities for these industries, providing positive, helpful user-generated content focused on business decision-makers.
Endeavor wanted to ensure that their sites remained engaging yet civilized while allowing for disparate points of view. However, guaranteeing their high standards were consistently applied was challenging and time-consuming for their community moderators.
There are so many reasons for Viafoura and Endeavor to be excited about the future. With the use of Conversations, Viafoura’s AI-powered moderation, Trending Articles and Topics, Endeavor will be powering active, engaged communities by:
- Highlighting insightful the best comments within a comment thread,
- Using Viafoura’s integration capabilities to connect with Endeavor’s content management system – making it easy for their registered members to participate in online communities,
- Moderating comments right within Endeavor’s front end is a feature that will make it faster to remove inappropriate content from comment threads. Moderators will undoubtedly value the Viafoura moderation console for all of its power and features,
- And, of course, the real-time commenting features give site visitors a sense of an active, healthy community. “
Alex Dunne, Senior Director of Product Management at Endeavor Business Media, says, “We believe Viafoura’s rich commenting features will drive more site registrations, improve site engagement levels, increase page views, repeat visits, and ad revenue. Simultaneously we’ll be gathering behavioural data about visitors to all of Endeavor’s sites, enabling us to drive leads and personalization.”
“We look forward to working with the wide breadth of professional communities at Endeavor Business Media! Using Viafoura core community products, Endeavor will continue to remain the center of critical conversations with market experts and decision-makers through direct, meaningful connections. We are particularly excited to foster and unlock an additional layer of 1st party data, bringing new interest cohorts that can be funneled back to the business,” says Dalia Vainer, Director of Customer Experience at Viafoura.