We are excited to announce the launch of Viafoura’s digital experience platform on Healthing.ca, a vertical of Postmedia Network dedicated to delivering trusted health information and fostering a supportive community! This collaboration signifies a significant milestone towards Healthing’s mission to revolutionize the digital health experience for Canadians.
Healthing.ca faces unique challenges in moderating first-person accounts and real-life stories discussing health conditions and symptoms, requiring a safe and civil community environment. “Viafoura is a trusted partner of the Postmedia Network and a valuable connection to our communities.The product suite allows us to connect with our users and encourage meaningful conversation while offering a personalized experience in a safe space”, said Andrew Robichaud, Product Team Lead.
Using the core conversations suite, Healthing is looking forward to driving strategic results, as achieved with other brands under the Postmedia umbrella. Core business metrics include:
- Lift in Registrations
- Increase in onsite engagement including UGC
- Lift in time spent on site
“We believe the support and connection that comes with the Viafoura platform will drastically improve the user experience and our users’ outcomes in their healthcare journeys.” Says Andrew.
“We’re thrilled to continue our expansion with one of Canada’s largest publishers as they introduce community engagement in the health space! We’re particularly looking forward to adding additional first-party data that can be used by Healthing.ca for activation and engagement strategies brand-wide”, said Dalia Vainer, Director of Customer Experience at Viafoura.
Thank you for trusting Viafoura, and cheers to our continued success!