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Grupo Clarín Upgrades Its Audience Engagement Solution With Viafoura

In pursuit of a new community-building partner, Grupo Clarín enlists the help of Viafoura to develop a highly active and lucrative digital audience.

TORONTO, ON, Jul. 21, 2021 — Grupo Clarín, the largest media producer in Argentina and one of the top Spanish news brands worldwide, and Viafoura, a leader in audience engagement and content moderation, today announced an ongoing partnership to forge stronger, long-lasting audience relationships. Replacing its previous audience engagement tool, Grupo Clarín is embracing Viafoura to improve user experiences on its website — and ultimately drive registrations and subscriptions.

Before turning to Viafoura, Grupo Clarín did not have an effective way to moderate Spanish conversations on its digital properties. Viafoura’s advanced moderation capabilities allow Grupo Clarin’s main sites clarin.com (News) and ole.com.ar (Sports) to automatically block up to 90% of offensive comments, facilitating positive and productive conversations.

By combining Viafoura’s AI-driven, multilingual moderation services with its social engagement tools, Grupo Clarín is starting to see the quality of on-site discussions improve.

“We were looking for more than a basic commenting platform; we needed a solution that could consistently drive civil engagement and loyalty on-site,” explained Marcelo Rizzi, Chief Technology Officer and Big Data at Grupo Clarín. “We liked how Viafoura could bring an intuitive social experience right to our websites, with real-time engagement features such as likes, shares, personalization and notifications.”

“At the end of the day, we chose Viafoura because of its superior functionality, business model and price,” Rizzi added.

“Viafoura’s Audience Engagement Suite is designed to add value across digital communities, boosting user engagement and brand loyalty,” stated Jesse Moeinifar, Viafoura’s founder and CEO. “With Viafoura, Grupo Clarín can continue to inject new growth opportunities into its business.”

About Viafoura

Viafoura partners with over 600 media brands to engage, convert and monetize their digital audiences. With best-in-class engagement and content moderation solutions — including real-time conversations, live blogs, community chat, personalization tools and AI-powered moderation — Viafoura helps companies create active, civil and loyal online communities. Advanced data analytics also offer customers access to unique and valuable insights into their audience’s behaviors and preferences. As a result, the Viafoura solution drives higher registrations and subscriptions as well as better-targeted content and advertising.

About Grupo Clarín

Grupo Clarín is the largest media company in Argentina and a leading company in printing, publishing, broadcasting and programming markets. Its flagship newspaper — Diario Clarín — is one of the highest circulation newspapers in Latin America. Grupo Clarín is the largest producer of media content in Argentina, including news, sports and entertainment and reaches substantially all segments of the Argentine population in terms of wealth, geography and age.

Clarín actualiza su solución de comentarios con Viafoura para mejorar la experiencia e interacción de sus usuarios

En la búsqueda de un nuevo socio de ‘community-building’, Grupo Clarín contrató los servicios de Viafoura para desarrollar una audiencia digital altamente activa y valiosa.

TORONTO, ON, 21 de julio, 2021 — Grupo Clarín, la empresa de medios más grande de la Argentina y una de las marcas líder de noticias en español a nivel mundial, y Viafoura, compañía líder en interacción de audiencias y moderación de contenido, anunciaron hoy una alianza para crear lazos más fuertes y duraderos con sus usuarios. Reemplazando su herramienta previa de interacción de audiencias, Grupo Clarín se une a Viafoura con el objeto de mejorar la experiencia de los usuarios en sus sitios web, y como consecuencia continuar creciendo en registros y suscripciones.

Antes de contactar a Viafoura, Grupo Clarín no contaba con una manera eficaz de moderar las conversaciones en sus propiedades digitales. Las tecnología de moderación utilizada por Viafoura le permiten ahora a los sitios principales del Grupo Clarin – clarin.com (Noticias) y ole.com.ar (Deportes)- bloquear automáticamente hasta el 90% de los comentarios ofensivos, facilitando de este modo las conversaciones positivas e interesantes.

Al combinar los servicios multilingües impulsados por la inteligencia artificial de Viafoura, con sus herramientas de interacción social, Grupo Clarín confirma cómo la calidad de las conversaciones de sus sitios mejora.

“Estábamos en la búsqueda de algo más que una plataforma básica de comentarios; necesitábamos una solución que pudiese manejar en forma consistente la interacción amable y la fidelidad en el sitio”, explicó Marcelo Rizzi, Chief Technology Officer and Big Data en el Grupo Clarín. “Nos pareció atractivo cómo Viafoura podía aportar una experiencia social intuitiva directamente a nuestros sitios web, con características de interacción en tiempo real, tales como ‘me gusta’, ‘compartir’, ‘personalización’ y ‘notificaciones’.”

“Al final del día, elegimos Viafoura debido a su funcionalidad superior, modelo de negocios y su valor”, agregó Rizzi.

“El paquete de interacción de audiencia de Viafoura está diseñado para agregar valor a las comunidades digitales, promoviendo la interacción de los usuarios y la fidelización del cliente a la marca”, anunció Jesse Moeinifar, fundador y CEO de Viafoura. “Con Viafoura, Grupo Clarín puede continuar inyectando nuevas oportunidades de crecimiento en sus negocios.”

Acerca de Viafoura

Viafoura se encuentra aliada a más de 600 Medios con el fin de interactuar, convertir y monetizar sus audiencias digitales. Contando con las mejores soluciones de interacción y moderación de contenido del mercado, incluyendo conversaciones en tiempo real, blogs en vivo, community chat, herramientas de personalización y moderación impulsadas mediante IA, Viafoura ayuda a las empresas a crear comunidades online leales, amigables y activas. Un análisis de datos avanzado, también ofrece a los clientes acceso a información única y valiosa acerca de los comportamientos y las preferencias de sus audiencias. Como resultado, la solución de Viafoura impulsa un mayor número de registros y suscripciones, así como también ayuda a que la publicidad y el contenido estén mejor dirigidos.

Acerca de Grupo Clarín

Grupo Clarín es la compañía de medios más grande de la Argentina y una empresa líder en los mercados de impresión, publicación, transmisión y programación. Su diario emblemático, el Diario Clarín, es uno de los diarios de mayor alcance en América Latina y llega sustancialmente a todos los segmentos de la población en términos de nivel socio-económico, geografía y edad.

The Independent Selects Viafoura To Foster Civil Discussion Across its Global Brands

The Independent is the latest publisher to replace its legacy commenting solution with Viafoura’s industry-leading suite of engagement tools to gain reader insights, build trust and create a more civil and interactive community

TORONTO, April 15, 2021 /PRNewswire/ — To support the continued emphasis on civil discourse and journalistic integrity, the leading UK publisher, The Independent, has selected the Viafoura audience engagement solution to build and nurture the reader communities of its premier global news sites, including The Independent, Evening Standard, Indy100 and Independent Español.

Viafoura’s digital experience platform enables publishers to go beyond commenting, and gain insight through actionable first-party data allowing companies to better understand their audiences. The Independent can deliver more personalized content experiences and marketing initiatives through Viafoura’s real-time conversations, live chat, content recommendations and personalized notifications.

The Independent selected Viafoura’s solution because of its ability to integrate the entire content creation and consumption cycle while also fostering civil discourse. The Independent has already seen an increase in civility, fewer articles getting flagged and reduced customer service complaints thanks to Viafoura’s AI-powered moderation service, advanced engagement and first-party data analytics. For example, Viafoura’s AI platform can detect if the term “snowflake” is being used in a benign way — in the context of a discussion of weather — or as an insult in a political discussion.

“We didn’t want to simply replace our old platform with a similar one; we were looking for game-changing technology that could improve reader engagement and provide us with a suite of features to help us build our communities and Viafoura gave us that,” said Jo Holdaway, Chief Data & Marketing Officer at The Independent. “By integrating the key moderation features with human interactions from launch, we are able to provide our journalists and community members a safe space where they can share their insight and opinions. The next phases of the roll-out will be based on the solid foundation of positive conversations.”

The Independent identified a need to own its visitor experience and other solutions were not able to integrate that experience across its platform like Viafoura. Publishers are quickly realizing that it is imperative to own their platforms and data so that they can provide a better and more personalized user experience.

“Viafoura lets publishers put reader engagement at the forefront of the relationship,” Viafoura CEO Jesse Moeinifar said. “For a news organization like The Independent, which has built its reputation on decades of quality and thorough journalism, having a platform that streamlines the cycle of discourse is crucial. Whether it is AI-powered moderation or delivering a truly customized experience through first-party data integration, publishers are able to utilize Viafoura to further the relationship between information source and the communities they serve.”

The Independent joins other major publishers such as the Canadian Broadcasting Corporation, Graham Media and Reach PLC who can engage their communities and deliver better content through actionable insights. To improve your community’s experience, please visit viafoura.com.

About Viafoura

About The Independent

The Independent has been at the frontline of journalism since its launch in 1986, with its mission to challenge and debate always ahead of its time. It is Britain’s biggest quality digital news brand and top 10 in the US. Publishing from 12 countries and in six languages The Independent is a truly global news organisation. Since The Independent became the UK’s first digital-only national newspaper in 2016, the brand continues to invest in and deliver high quality and trusted journalism while building out its data-driven products, services, audiences, and international presence.