Viafoura Successfully Attains SOC 2 Type 2 Certification Following Completion of SOC Compliance Process

We’re thrilled to share an important milestone in our commitment to data security: the successful completion of our second annual SOC 2 Type 2 audit. This achievement not only reaffirms our dedication to safeguarding your data but also underscores our ongoing efforts to maintain the highest standards of security, availability, processing integrity, confidentiality, and privacy.

While SOC 2 Type 1 provides a snapshot of our security measures at a specific moment, SOC 2 Type 2 goes further, assessing the effectiveness of these controls through our day-to-day operations. 

“Our completion of the annual SOC 2 Type 2 audit underscores our unwavering commitment to safeguarding our users’ data,” asserts Mark Zohar, President and CEO of Viafoura. “It’s about more than compliance; it’s about instilling confidence in our users that their information is protected with the utmost diligence.”

Thank you for entrusting Viafoura with your digital engagement needs.


The Viafoura Customer Experience Team.

Publimetro – engaging and growing new levels of community with Viafoura

Publimetro, Mexico, is a daily newspaper currently focused on Chile, Colombia and Mexico. It is one of several Metro World News Media Group companies that cover 14 countries, and 7 languages. Their unique and powerful content is a direct result of their specialized editors, who give their readers the best, up-to-the-minute coverage of national and international news, sports, and entertainment across multiple platforms.

Publimetro Mexico is looking to not only grow its audience, but to provide them with a personalized and engaging digital experience that will expand their time on site. Publimetro’s goal is to create an environment that will both engage and grow its communities, while enhancing its first-party data strategy. With the use of Viafoura’s full suite of services, including Conversations, Moderation, Trending Articles, Comment Counter, as well as Topic and Author Follows, Publimetro Mexico will be able to identify how users are interacting with the content as well as create new communities for those segments within its data ”.

With the active, high intent, first-party data now being collected through their engaged users, Publimetro Mexico will be able to diversify their revenue streams by building deep and valuable user segments that will drive in-line ad revenue.

“We are very excited to be expanding into Mexico and bringing secure, eclectic and profitable communities to Publimetro! We’re looking forward to converting users down the funnel and adding a new, growing layer of engagement”  says Dalia Vainer, Director Customer Experience at Viafoura.

SOC 2 Type 2 certification achieved, Viafoura completes the SOC compliance process

Viafoura, the leading digital experience company for global media organizations, is pleased to announce that it has successfully achieved Service Organization Control (SOC) 2 Type 2 certification.

SOC 2 Type 1 is different from Type 2 in that a Type 1 assesses the design of security processes at a specific point in time, while a Type 2 report (also commonly written as “Type ii”) assesses how effective those controls are over time by observing operations for at least six months. Essentially, It examines a service provider’s internal controls and systems related to security, availability, processing integrity, confidentiality, and privacy of data. Viafoura achieved Type 1 certification in September 2021 and now, with the Type 2 certification, has completed the full SOC compliance certification process.

“The completion of the SOC certification process is a significant milestone for Viafoura. The security, trust and compliance of our customers’ data is of the utmost importance” says Mark Zohar, President and COO of Viafoura. “With our SOC 2 Type 2 certification our customers can remain confident that we have streamlined our processes and designed everything around incident impact minimization.”

“Our mission as a company is to create civil and brand-safe online communities that engage and activate digital audiences. This mission cannot be achieved without a strong investment in and commitment to data security and compliance.”

Grupo Clarín Upgrades Its Audience Engagement Solution With Viafoura

In pursuit of a new community-building partner, Grupo Clarín enlists the help of Viafoura to develop a highly active and lucrative digital audience.

TORONTO, ON, Jul. 21, 2021  — Grupo Clarín, the largest media producer in Argentina and one of the top Spanish news brands worldwide, and Viafoura, a leader in audience engagement and content moderation, today announced an ongoing partnership to forge stronger, long-lasting audience relationships. Replacing its previous audience engagement tool, Grupo Clarín is embracing Viafoura to improve user experiences on its website and ultimately drive registrations and subscriptions.


Before turning to Viafoura, Grupo Clarín did not have an effective way to moderate Spanish conversations on its digital properties. Viafoura’s advanced moderation capabilities allow Grupo Clarin’s main sites (News) and (Sports) to automatically block up to 90% of offensive comments, facilitating positive and  productive conversations. 


By combining Viafoura’s AI-driven, multilingual moderation services with its social engagement tools, Grupo Clarín is starting to see the quality of on-site discussions improve. 


“We were looking for more than a basic commenting platform; we needed a solution that could consistently drive civil engagement and loyalty on-site,” explained Marcelo Rizzi, Chief Technology Officer and Big Data at Grupo Clarín. “We liked how Viafoura could bring an intuitive social experience right to our websites, with real-time engagement features such as likes, shares, personalization and notifications.” 

“At the end of the day, we chose Viafoura because of its superior functionality, business model and price,” Rizzi added. 

“Viafoura’s Audience Engagement Suite is designed to add value across digital communities, boosting user engagement and brand loyalty,” stated Jesse Moeinifar, Viafoura’s founder and CEO. “With Viafoura, Grupo Clarín can continue to inject new growth opportunities into its business.” 

About Viafoura

Viafoura partners with over 600 media brands to engage, convert and monetize their digital audiences. With best-in-class engagement and content moderation solutions — including real-time conversations, live blogs, community chat, personalization tools and AI-powered moderation — Viafoura helps companies create active, civil and loyal online communities. Advanced data analytics also offer customers access to unique and valuable insights into their audience’s behaviors and preferences. As a result, the Viafoura solution drives higher registrations and subscriptions as well as better-targeted content and advertising.

About Grupo Clarín

Grupo Clarín is the largest media company in Argentina and a leading company in printing, publishing, broadcasting and programming markets. Its flagship newspaper Diario Clarín is one of the highest circulation newspapers in Latin America. Grupo Clarín is the largest producer of media content in Argentina, including news, sports and entertainment and reaches substantially all segments of the Argentine population in terms of wealth, geography and age.

The Independent Selects Viafoura To Foster Civil Discussion Across its Global Brands

The Independent is the latest publisher to replace its legacy commenting solution with Viafoura’s industry-leading suite of engagement tools to gain reader insights, build trust and create a more civil and interactive community

TORONTOApril 15, 2021 /PRNewswire/ — To support the continued emphasis on civil discourse and journalistic integrity, the leading UK publisher, The Independent, has selected the Viafoura audience engagement solution to build and nurture the reader communities of its premier global news sites, including The IndependentEvening StandardIndy100 and Independent Español.

Viafoura’s digital experience platform enables publishers to go beyond commenting, and gain insight through actionable first-party data allowing companies to better understand their audiences. The Independent can deliver more personalized content experiences and marketing initiatives through Viafoura’s real-time conversations, live chat, content recommendations and personalized notifications.

The Independent selected Viafoura’s solution because of its ability to integrate the entire content creation and consumption cycle while also fostering civil discourse. The Independent has already seen an increase in civility, fewer articles getting flagged and reduced customer service complaints thanks to Viafoura’s AI-powered moderation service, advanced engagement and first-party data analytics. For example, Viafoura’s AI platform can detect if the term “snowflake” is being used in a benign way — in the context of a discussion of weather — or as an insult in a political discussion.

“We didn’t want to simply replace our old platform with a similar one; we were looking for game-changing technology that could improve reader engagement and provide us with a suite of features to help us build our communities and Viafoura gave us that,” said Jo Holdaway, Chief Data & Marketing Officer at The Independent. “By integrating the key moderation features with human interactions from launch, we are able to provide our journalists and community members a safe space where they can share their insight and opinions. The next phases of the roll-out will be based on the solid foundation of positive conversations.”

The Independent identified a need to own its visitor experience and other solutions were not able to integrate that experience across its platform like Viafoura. Publishers are quickly realizing that it is imperative to own their platforms and data so that they can provide a better and more personalized user experience.

“Viafoura lets publishers put reader engagement at the forefront of the relationship,” Viafoura CEO Jesse Moeinifar said. “For a news organization like The Independent, which has built its reputation on decades of quality and thorough journalism, having a platform that streamlines the cycle of discourse is crucial. Whether it is AI-powered moderation or delivering a truly customized experience through first-party data integration, publishers are able to utilize Viafoura to further the relationship between information source and the communities they serve.”

The Independent joins other major publishers such as the Canadian Broadcasting Corporation, Graham Media and Reach PLC who can engage their communities and deliver better content through actionable insights. To improve your community’s experience, please visit

About Viafoura

Viafoura partners with over 600 media brands to engage, convert and monetize their digital audiences. With best-in-class engagement and content moderation solutions — including real-time conversations, live blogs, community chat, personalization tools and AI-powered moderation — Viafoura helps companies create active, civil and loyal online communities. Advanced data analytics also offer customers access to unique and valuable insights into their audience’s behaviors and preferences. As a result, the Viafoura solution drives higher registrations and subscriptions as well as better-targeted content and advertising.

About The Independent

The Independent has been at the frontline of journalism since its launch in 1986, with its mission to challenge and debate always ahead of its time. It is Britain’s biggest quality digital news brand and top 10 in the US. Publishing from 12 countries and in six languages The Independent is a truly global news organisation. Since The Independent became the UK’s first digital-only national newspaper in 2016, the brand continues to invest in and deliver high quality and trusted journalism while building out its data-driven products, services, audiences, and international presence.

Viafoura Named WordPress VIP Technology Partner

Toronto, June 11, 2020 —  WordPress VIP, the leading provider of enterprise WordPress, has added Viafoura to its prestigious Technology Partnership program. As an established leader in building highly engaged and profitable online audiences, Viafoura joins a select group of enterprise technology companies serving VIP clients.

The partnership between Viafoura and WordPress VIP connects media companies directly with market-leading audience engagement and community building solutions capable of tripling ROI. WordPress VIP clients can now effortlessly integrate Viafoura’s suite of engagement tools on their digital properties to generate high-converting, loyal communities. 

As the experts in enterprise WordPress, WordPress VIP provides a fully managed WordPress cloud platform for unparalleled scale, security, performance, and flexibility, as well as end-to-end guidance and hands-on support. Some of their enterprise clients include Capgemini, Facebook, Microsoft, and News Corp, among others. 

Leveraged by major media companies like Reach PLC, Canadian Broadcasting Corporation, Graham Media Group, and Gatehouse Media, Viafoura’s solution is designed to transform passive audience members into active and loyal registered users and subscribers. Viafoura also offers first-party audience data, actionable engagement insights, and guidance through a dedicated support team. 

In addition, customers can use Viafoura’s AI-powered and human-assisted moderation services to protect social spaces on their digital properties. This is critical for any company that wants to position itself as a trustworthy source of content.

Key criteria for technology partners include clear product expertise and innovative go-to-market strategies. VIP vets every partner to identify companies with a proven track record of successful and forward-thinking implementations of WordPress integration at scale.


“WordPress VIP is experiencing significant growth and we’re poised to deliver transformational results for brands who require best-in-class digital experiences,” said WordPress VIP CEO Nick Gernert. “We’re excited to partner with Viafoura to bring a key driver of audience engagement to our customers.”


“With consumers now craving more online engagement and community than ever before, businesses have a significant opportunity to nurture the traffic right on their websites or apps,” states Jesse Moeinifar, CEO and founder of Viafoura. “We’re looking forward to connecting with WordPress VIP clients to discuss how Viafoura can help them fully monetize their digital audiences.”

For more information about Viafoura’s partnership with WordPress VIP, please go here. 

About Viafoura

Viafoura helps over 600 media, broadcast and entertainment brands better build, manage and monetize their content, audience and data in real time, powering more than 1.5 billion interactions across 350 million active users. Through a mix of AI, user-to-user and human moderation across a variety of community engagement tools, Viafoura helps you create a trusted, digital environment that readers will feel comfortable in and, therefore, want to return to. The Viafoura community-building solution includes user registration and profile management, protected commenting, live chat, live blogging, ratings and reviews and data insights.

About WordPress VIP

 WordPress VIP is the leading provider of enterprise WordPress. VIP’s platform provides enterprise-grade digital marketing and publishing platforms with WordPress at their core. VIP supports flagship digital marketing platforms for some of the best-known brands, including Capgemini, Hachette Book Group and Facebook. Our digital publishing clients span the media landscape, from focused outlets such as Quartz, TechCrunch and FiveThirtyEight to some of the biggest publishers and sites in the world, like News Corp, Rolling Stone and Abril. 

 With its unparalleled power, flexibility and interoperability, WordPress is the best digital experience solution at scale. Together with VIP’s expert support, best-in-class infrastructure and exceptional partner network, it’s an unbeatable combination.

New(s) Ideas: Viafoura Conversations Makes Real-Time Engagement a Reality

This month’s winner of the Alliance’s New(s) Ideas contest, Viafoura Conversations promises to reinvent the way publishers are engaging with readers via comments, as well as facilitate real-time engagement with your content, all using innovative AI-powered moderation technology.

This month’s winner of the Alliance’s New(s) Ideas contest, Viafoura Conversations promises to reinvent the way publishers are engaging with readers via comments, as well as facilitate real-time engagement with your content, all using innovative AI-powered moderation technology.

Grupo Nación Powers Real Time Conversations With Viafoura Engagement Suite

Viafoura – a leading provider of engagement cloud solutions specifically built for news publishers and media companies – today announced the launch of Conversations.

Viafoura is pleased to announce a partnership with Grupo Nación. The Costa Rica-based media and communications company set out to provide a better user experience for their registered users and subscribers by providing a native and real-time engagement experience, directly on their site.

Grupo Nación made the decision to switch from their existing Facebook commenting plugin to a more robust audience engagement solution. The Latin American publisher chose Viafoura to support their business goals of building a direct relationship with their audience through native registration and engagement tools like commenting, live stories and more. The choice to remove Facebook and make the switch to Viafoura, enabled the publisher to build on and control their user experience and own the customer journey, while gaining rich first-party audience insights.

“Working with Viafoura gave us the outside expertise and tools we need to make the switch within our newsroom and properties seamless. As a result, the integration with our existing systems, customization and launch was completed in less than two months.”
—Felipe Castro, Digital Marketing and Subscription Sales

Since recently implementing Viafoura, not only does Grupo Nación now have new detailed insights about their audience behavior but they can now also leverage those results to optimize their user experience, connect to additional systems  and offer advertisers more sophisticated metrics by leveraging Viafoura real-time data APIs.

Additional benefits include surfacing their own ad inventory within the engagement tools, providing complete control of their user experience and reduced load times with increased capabilities.

About Grupo Nación

Grupo Nación is a news media company that is editorially and financially independent. It is a leader in the creation of diverse content (print, digital, radio and experiential), as an extension from its more traditional newsprint business.

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