Publimetro, Mexico, is a daily newspaper currently focused on Chile, Colombia and Mexico. It is one of several Metro World News Media Group companies that cover 14 countries, and 7 languages. Their unique and powerful content is a direct result of their specialized editors, who give their readers the best, up-to-the-minute coverage of national and international news, sports, and entertainment across multiple platforms.
Publimetro Mexico is looking to not only grow its audience, but to provide them with a personalized and engaging digital experience that will expand their time on site. Publimetro’s goal is to create an environment that will both engage and grow its communities, while enhancing its first-party data strategy. With the use of Viafoura’s full suite of services, including Conversations, Moderation, Trending Articles, Comment Counter, as well as Topic and Author Follows, Publimetro Mexico will be able to identify how users are interacting with the content as well as create new communities for those segments within its data ”.
With the active, high intent, first-party data now being collected through their engaged users, Publimetro Mexico will be able to diversify their revenue streams by building deep and valuable user segments that will drive in-line ad revenue.
“We are very excited to be expanding into Mexico and bringing secure, eclectic and profitable communities to Publimetro! We’re looking forward to converting users down the funnel and adding a new, growing layer of engagement” says Dalia Vainer, Director Customer Experience at Viafoura.