Viafoura Releases Next Generation Viafoura Engagement Cloud for Media Companies

Enhanced solution empowers media brands to drive subscriber rates and online engagement, demonstrating competitive value to advertisers

TORONTO (August 23, 2017): Viafoura, a leader in engagement, commenting and moderation tools, today announces the release of its upgraded Next Generation Engagement Cloud. Optimized to encourage audience participation, registration and subscription within online communities, the enhanced solution provides media brands with the tools and first-party user behavior data necessary to support their market value.

As the only Engagement Cloud for media companies, Viafoura understands the importance of establishing and cultivating an engaged and loyal online community. Clients using the next generation platform can expect to see a rise in their website’s engagement metrics due to the complete redesign of the real-time commenting user experience. This enhanced experience includes new engagement capabilities such as follow features, notification feed and news tray, web push notifications, automated moderation and more.

The addition of follow features allows users to “follow” authors, other users, pages, sections and topics to receive real-time updates in their notification feed. The new web push notifications give brands the added ability to deliver breaking news alerts when users are off-site. They also give brands the opportunity to alert users of new replies, likes and followers, due to the platform’s one-of-a-kind integration with commenting features.

“With these new integrated tools, media companies can use Viafoura to take their audience development strategy to the next level.”
—Jesse Moeinifar, Viafoura founder and CEO

“Instead of leaving engagement to social media and, thus, losing out on invaluable first-party user data and on-site interactions, our platform empowers media brands to build relationships with customers directly on their owned channels. This is achieved by giving brands direct access to on-site engagement tools and user behavior data,” said Viafoura’s founder and CEO, Jesse Moeinifar.

The newly-added user behavior data provided by Viafoura includes pageviews, attention time and return visits. This complements the platform’s existing data collection on a brand’s audience, community and specific campaigns. Viafoura API’s connect this first-party data with marketing and sales platforms (i.e. DFP, BI, Paywall, CRM, DMP) to drive actionable analytics and revenue. With this information, brands can deliver more relevant content, such as emails and re-purposed, user-generated content, to cultivate continued engagement among their target audience, thus increasing revenue.

To learn more about Viafoura’s Next Generation Viafoura Engagement Cloud, visit the company’s blog at or contact

Interested in learning more?

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Native Push Notifications on macOS for Chrome

Browser-based push notifications, which we released as part of our new Audience Engagement suite, have proven to be an incredibly powerful new channel for directly communicating with audiences. By allowing you to push important and personalized messages to your audience’s desktops and android devices, even when they are not on your site, you can drive timely and relevant re-engagement.

As of Chrome version 59, released this month, browser-based notifications now use the native notification system in macOS. This provides users with a much more integrated experience for breaking news and other notifications deployed by the Viafoura system.

So what changed?

Prior to version 59, Chrome notifications on macOS used a proprietary format that was entirely separate from the built-in notifications system. This caused user confusion and a broken experience with Chrome notifications behaving and appearing differently from all other system notifications.

With this change, browser-based push notifications will now behave in the following ways:


Viafoura Desktop Notifications

The overall size of the notifications are slightly smaller and are styled as standard notifications. As such, the notifications use a smaller square thumbnail that appears to the right of the headline.

The Chrome app icon is now present in the notification and appears to the left of the content.


Viafoura Notifications settings

They will now be manageable from within the system settings with all other notifications including the ability for users to set the alerts as banners (that appear and then dismiss automatically) or alerts (that stay on the desktop until dismissed manually).


Viafoura Notifications in alerts tray

They will appear and persist in the macOS notifications tray along with all other notifications until dismissed by the user. Previously, once the notifications timed out and disappeared from the desktop, they could not be retrieved.


Viafoura Notifications in Nightmode

They will respect the “Do not disturb” setting at the OS level.

What doesn’t change?

The way you deploy browser-based push notifications and opt-ins stays exactly the same, and notifications for Chrome on Windows and Android devices remain unchanged. Notifications for Firefox were already using the system notification system on macOS.

What does this mean for you?

If you are a customer using the Viafoura browser-based notification system, no action is needed. As your audience updates their version of Chrome on macOS, they will automatically switch over to the new version of desktop notifications.

Something to keep in mind though, is the reduced size of the thumbnail image. We recommend using a square thumbnail image to maximize the available space and ensuring the image is one that is attention-grabbing at the small scale.

Interested in learning more about Browser-Based Notifications?

Connect with us today to learn how Viafoura can help you build, manage and monetize your audience.

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