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Crafting a brand experience successfully is one of the key goals that a company should work towards to when looking to improve its online performance. It leads to audience engagement which is crucial for conversion and sales on your site and for building a loyal customer base. To achieve a high engagement rate on your site, you need to get creative and stand out from your competitors.

Over the past decade, one of the biggest success stories in audience engagement has been the explosive rise in social media usage and dependence. With so many individuals active on various platforms, organizations have been quick to direct their marketing and engagement efforts through social media. However, it’s important to note that due to how data is exchanged and used on the web today, integrating a web feed for a social media platform doesn’t do nearly enough for your website, as you get almost nothing in data returns while the social media platform continues to receive continued referrals and activity.

So what’s the alternative? The fact is that it doesn’t take much to create the same levels of engagement that can be found on social media platforms. You just need the right tools and knowledge to develop social media-like experiences for your audience. By emulating the beneficial aspects of these platforms to create a digital brand experience, you can build a community that invites members to revisit and engage with your services.

Why use tools to create a brand experience on my company website?

If you are looking to build a loyal customer base, a standard interface is no longer enough in today’s market. Instead, your audience needs to feel intrigued, motivated to participate, and valued for their contributions. Integrating tools that facilitate these events for visitors to your website elevates their experience with your business from a chore to a customer experience. But if you don’t know much about a brand experience or the tools used to make it happen, it can be challenging to visualize how you can take your website from here to there.

Don’t worry; to help you get started, we’ve put together some easy to understand examples of brand experience design, fostering increased engagement that can make a world of difference to your current website.

Brand experience examples

As mentioned above, creating a media feed on your website makes it more attractive for customers who heavily use social media. Creating similar experiences for them likens the positive experience of social media to the brand experience they undergo on your web platform.

Below, we’ve listed several different website features modeled around social media that you can use on your platform.

Complete social wall

The social media feed does a lot of things right; it provides a constant flow of content to engage the visitor, provides vibrant visuals with plenty of imagery, and provides value that encourages them to revisit the website. However, building your own brand wall doesn’t have to rely on social media directly; you can use tools to create a similar social wall built around your brand experience and customers.

Testimonial space

Word-of-mouth is a more powerful tool than ever before. Because of how often the consumer journey begins from references and good reviews, it’s essential to show potential customers that you have a satisfied audience. You can create a testimonial space that shows what people have to say about your brand to achieve this. Showcasing what satisfied customers are saying about their experiences does wonders to foster positivity and encourage new visitors to start their journey with you.

Personalized user profiles

Having a system in place that allows your visitors and customers to create an identity is key to crafting a brand experience. It’s much easier to remain engaged and participate as part of a community when viewers can record and build on their actions and overall experience with your brand. Software tools can let your users create an avatar, respond to likes and follows, and view their historical activity. Features like this provide the infrastructure you need to have your brand members keep up with their interactions and contribute to the growth of your audience.

Likes and follows

You can argue that the ability to like, follow, and share content on social media platforms is one of the defining features of the core social media experience. Integrating these options directly into your platform through software tools can be a straightforward and effective way to capitalize on user preferences, and build a social media-style, branded experience that promotes continued engagement and association with your platform.

Community Chat

Having great content on your website is a fantastic way to develop your brand experience and promote engagement. Providing a way for your community to discuss and share their thoughts on that content is even better! Community chat systems like the ones provided by Viafoura offer real-time, active engagement that can be extremely effective at letting your users feel like they’re part of the conversation and within a larger circle of association. These tools will often provide the ability to capture user data, which can be used in a variety of ways to increase conversions and tailor your brand experience to user needs without direct reliance on social media.

Conversations and Comments

Users often have immediate reactions and responses to content, posts, articles, and updates that you might offer on your website. Providing a space to comment on your content and begin conversations with fellow users is a great way to allow your users to interact with each other and enjoy a brand experience. Like social media platforms, certain software tools also allow for likes, badges, and other meaningful means of recognizing noteworthy contributors, which rewards positive contributions and provides your users with a means to identify helpful or exciting content.

Moderation

It’s important to note that while most users in your community will add to and build upon your brand and its level of engagement, some users may detract from building positive brand experiences. For example, troll posts and toxicity are a very real part of any online social community, and they’re most likely an aspect of the social media experience that you’d want to avoid actively. Good software tools like our content moderation tool will have ways to quickly and effectively flag these types of comments and posts and remove them while also offering a means to moderate walls, active feeds, and comment sections actively.

These are just a handful of examples that show how you may engage with your users and grow your community and note that none of these require direct integration of social media websites into your website. Instead, you can incorporate these features straight into your website to start building a community within your own digital space through social media-like experiences. Viafoura provides an incredible array of community-building tools and solutions that can help you establish a strong web presence, so if you’re still wondering how to increase brand engagement, look no further! Click here to request a demo on how we can help you meet your engagement goals.

It’s no secret that a successful business organization is built upon powerful marketing strategies. But implementing a successful strategy requires you to consider several factors that foray into the digital and web-based markets, with aspects such as social media presence, paid advertisements, and community engagement playing key roles in marketing success. Amongst these, an often overlooked factor that has a similarly significant impact is website personalization.

Website personalization is a strategy that can result in a noticeable increase in customer engagement, conversions, and brand loyalty. This happens because you offer users a unique experience through the website’s personalization tools, though note that to do this, its important to have information about your users’ preferences and browser behavior.

There are several parts of your website to implement this personalization, and it can feel overwhelming when starting out. But below, we’ll go over some of the best website personalization ideas and examples to help you visualize how you can take advantage of this key aspect of user engagement.

What is website personalization?

Website personalization is a strategy that will allow you to create a unique experience for each visitor, satisfying their needs. Since you will target customers according to their behaviour, you will need data that helps you determine which products or promotions might interest them.

Benefits of website personalization

With the website personalization ideas we will present below, you can bring endless benefits to your company. Let’s take a look at some of them.

Customer engagement

You can boost your customer engagement using website personalization tools since you will offer your website’s visitors targeted content relevant to their interests and purposes. Plus, you will be able to generate more leads and accelerate the purchasing experience for any user.

Build loyalty

With all the data you gather from the website personalization tools, you can create a unique marketing experience. That will allow you to build brand loyalty, even with new customers. To get more information, you can even acquire an identity management tool.

More conversions

If you understand what your clients are looking for, you will know how to construct more effective strategies. Using things such as audience insights reports, you can understand the preferences of all clients. That way, you can show them what they want. In the long run, this will increase your conversions.

Personalized notifications

Remember that website personalization does not stop there since you need to keep in touch with your customers. For instance, you can send emails to all customers offering promotions on items they already bought. Plus, you can also use this to market all the new articles in your store.

Website Personalization Ideas

Now that we’ve answered “what is website personalization,” your next question might be “What are some examples?” So we’ve compiled a list of specific examples that some entities are using to build their web platforms. Take a look to see what you might be able to make use of for your own website personalization.

Show recognition for loyalty

Your users need to feel like they’re a welcome and essential part of your organization. A straightforward way of conveying this is to greet returning customers with a standard greeting and a returnee benefit, such as a discount coupon or a free sample of your digital products. This makes users feel valued as individuals and increases goodwill and brand loyalty, and is used across countless platforms as an effective engagement tool.

Make suggestions

If you already know the browser behaviour of your customers, you can use this data to suggest products based on their buying cycle. Suggesting content or products that are similar to those they’ve already viewed or purchased on your platform can increase convenience as well as the size and number of conversions you receive. A good personalization website example is a platform like Amazon, which provides excellent suggested content through their “related to items you’ve viewed” sections.

Customize testimonials

When you are a big company, chances are you offer different services to your customers. For example, let’s say some of them purchase a social media marketing package while others pick an SEO one. Instead of showing them general testimonials, you can classify the users and divide the reviews. That way, clients will only see information regarding their interests.

Unique experience

Companies such as Stitch Fix have become masters when it comes to personalizing the experience of their users. For example, this clothing store collects the information of all users through a series of questions and compares it to the data they already have. As a result, the client will receive hand-picked items that will match their style. Creating your own unique experience can be a great way to make your platform stand out from competitors and remain memorable for your users.

Tailoring to their needs

When customers arrive at your landing page, it’s necessary to help them quickly find the content they want. However, users can soon decide to end their session with you if your interface is too complicated or hard to navigate. To resolve this, ensure your website is designed for optimal, intuitive usage and provides essential information in short, easy-to-understand segments. For example, list categories of content you have available in a noticeable, neat format so users can quickly access what they’re looking for.

Storing their progress

If you are looking for the best website personalization examples, you should visit Hulu or Spotify’s platforms for some of the best. Their programs and web platforms will store progress through a selected series and notify users when new episodes or songs are available. In a similar vein, compiling your content offerings into categories and series and offering them as a set can increase the amount of time your users spend engaging with your platform and encourage them to come back and pick up where they left off.

Different background image

To sell your services to a specific client, you need to show them you care. The good news is that you can do this just using a different background image that resonates with their products. For instance, use sports-related visuals for posts, articles, and other media related to

Showing live chat

Even though many companies have a live chat available to all users, a better strategy is choosing which clients could need it. What does that mean? The purpose will be to identify high-value customers that are more likely to make a conversion. That way, your team can have more personal conversions that will increase your sales.

With all the website personalization ideas that we have explained above, we are sure that you will notice a boost in your customer loyalty in no time. If you’re looking for more ways to use website personalization to spruce up your platform, check out Viafoura’s array of online community engagement solutions to see how we can help.

Tag: website tools

Building a Social Media Style Brand Experience for Any Website