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05 Aug Facebook Video Ads

A large amount of our blog posts have focused on the concept of the user experience: there is a fine balance between having something that people will enjoy and having something that will continue to benefit your company. Even if you’re interested in user data, ad revenue or other benefits, your central product needs to come first, as users are smart, and often know when they are being mined, marketed to or otherwise taken advantage of. It becomes interesting, then, to see the wording that journalists are choosing to describe Facebook including unskippable video ads into users’ feeds: suddenly, Big Blue is “ruining” itself.
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21 Aug Viafoura Privacy Policy

  Effective as of Jan 1, 2014   Table of Contents  Our Business, Technology, Customers and End-Users Purpose of Privacy Policy and Regulatory Framework Information We Collect How We Use the Information Minors Third Parties Security Contact Person on Privacy Issues   1. Our Business, Technology, Customers and End-Users We value your privacy, and we want to help make your experience with us as satisfying and safe as possible, whether you are accessing Viafoura the use of any of our Social Plugins and/or our website available at viafoura.com, including the internal administration system provided to our Clients, available at admin.viafoura.com (the “Admin Area”). Viafoura is a technology company offering a set of web-based social plugins and tools to engage users...
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09 Apr How to Grow a Following

Blog by Athena Dykman Whether you’re a blogger, a small business, an artist of any kind; it can be tough to know how to market yourself online. Forget the overwhelming amount of information on the internet – you’re surrounded by people who do what you do and they seem to already have a following and for them, it seems effortless. As a part-time marketer for Viafoura and comic book writer/artist, I was terrified when it came to marketing myself, despite knowing it was a key to success. Where to start? I had my comic book website, a small art profile at DeviantArt and little else. Since I work in marketing, I simply assumed it would be easy – I would...
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02 Apr Banana Bunker – Online Engagement Done Right

This week, AdWeek posted an article about the brilliant audience engagement crafted by Groupon’s editorial team. A rather phallic product, the Banana Bunker, was turned “into a gold mine of fan engagement and sales.” Three team members, committed two hours to answering between 150 – 200 comments which accumulated more than 12,000 comments, 18,000 Likes and 43,000 shares. Replies ranged from the creative And clever To the silly The results were incredible and hilarious! Online engagement and  traffic skyrocketed within a couple of hours of well thought out community engagement. Groupon connected with their community, created a positive and memorable experience with their users and also used this as an opportunity to cross promote other products. As well, the interaction...
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26 Mar The Future of Big Data in Business

Data is a key to most operations in the 21st century, but it’s often thought of as simple analytics. While analysis of basic statistics is an excellent applications of data, it’s only a small percentage of what data can do for you. Data is valuable and despite how much of it is out there, there’s still some confusion about its more practical application. It seems no matter how much we learn about data, there’s always more to know, but that’s why it’s such a fascinating field.
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26 Feb 5 Infographics That Will Change the Way You Think of Mobile

Mobile is definitely changing the face of how we live – whether it’s how we connect with friends, shop, do business or anything else. It’s not hard to see why mobile has grown to the extent that it has, but it can be hard to see just how powerful it has become and what that means for the future. That’s why we’ve collected 5 great infographics that will show you the true power of mobile. When we compare the history of the mobile market, we can see that it’s growing exponentially as time goes by. Companies like Facebook, Twitter and Youtube have capitalized on it and maybe it’s time to follow their lead. 2. Now, more than ever, people are...
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29 Jan 4 Reasons Why Mobile Ads are Growing

  The landscape of advertising is changing and transforming from relatively traditional mediums and one area seeing a large transformation is mobile advertising. It can be difficult to see the value of mobile ads from an abstract perspective so we’re going to run down some of the best reasons why mobile ads are so popular.
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22 Jan 5 Reasons Why Mobile is the Future

“Mobile is becoming not only the new digital hub, but also the bridge to the physical world. That’s why mobile will affect more than just your digital operations — it will transform your entire business.” – Thomas Husson, Vice President and Principal Analyst at Forrester Research It’s becoming increasingly clear in the modern market that mobile can’t be just an aspect of business, but a mantra: mobile is fast becoming a priority, and in some cases mobile first is the business approach. Major businesses are capitalizing on mobile, and capturing the potential of of this relatively new medium.
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08 Jan Manage Your Community Like a Pro

Being a community manager is a lot of hard work – we understand. They’re the unsung heroes of the internet and while they often get our best, they sometimes get our worst (and the worst of the internet? That’s just the worst). Community managers are in control of some of the brands most prominent exposure, and they need to be creative and engaging 24/7 for users. That’s why they can use all the help they can get, and to help make it just a teensy bit easier for them, we’ve compiled some of our learnings in an easy-reference guide.
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