">Monday April 25th, 2022, Twitter’s board accepted billionaire Elon Musk’s offer to buy the social media company and take it private. The announcement ends what can only be called a…
Barbara BettsApril 27, 2022
">4 ways to know if the comment moderation solution you need is also aligned with your editorial brand
Choosing the right moderation solution can be challenging, and many organizations find that their current moderation solution isn't up to the standards of their brand. When your comment moderation solution…
Tim KearyApril 19, 2022
">Many organizations that try to build their own user community run into the same problem; they pick a vendor rather than a trusted partner. It’s a mistake that means they…
Tim KearyApril 12, 2022
Over-reliance on social media is one of the biggest mistakes that media companies make. Many brands spend so much time and money trying to develop content for social media even…
Tim KearyApril 5, 2022
Online toxicity is something that nobody should have to put up with, whether they’re a visitor on your site or a member of your team who feels personally attacked and…
Tim KearyMarch 15, 2022
The more you understand your users, the more opportunity you have to grow your community of followers. And the more you grow your community, the more your business can ultimately…
Barbara BettsMarch 8, 2022
Getting to know your audience is a long-term process. If you want to know what makes them tick, you need to convert anonymous users into known users before you can…
Tim KearyMarch 2, 2022
Building an active user community goes far beyond adding a comments section to your site. If you want your audience to participate in the conversation, you need a strategy to…
Tim KearyFebruary 15, 2022
Your audience is a core part of your brand, so when you completely outsource your community to a third-party social media platform, you’re letting big tech take control of your…
Tim KearyFebruary 7, 2022
Imagine you’re the owner of a local store. I stroll in one day and tell you to let a group of nameless, faceless people somewhere far away decide how you…
Barbara BettsFebruary 7, 2022
Trolls, spam and misinformation have given commenting spaces a bad reputation. Websites that are flooded with offensive and untrustworthy comments can lose the respect of advertisers and users. Publishers often…
Rebecca AlterFebruary 1, 2022
Building a loyal following isn't a short-term effort. It's a long-term process that requires you to break down rich first-party data to identify the type of content that engages your…
Tim KearyJanuary 25, 2022
Humans are innately social. Why else would Facebook have 2.89 billion active users each month? But these experiences shouldn’t be limited to social media platforms. In fact, failing to support…
Rebecca AlterJanuary 18, 2022
While it’s easy to gauge the growth of your audience, it can be difficult to develop a clear portrait of who they are unless you have the right tools. Building…
Tim KearyJanuary 14, 2022
Every audience member is a valuable potential source of revenue for your media organization. However, some users offer more value than others throughout their lifetime as readers. So which visitors…
Rebecca AlterJanuary 6, 2022
The Independent has recently experienced quite a lot of success in growing its registered user base and engaging its audience with appealing digital experiences. At WAN-IFRA’s Virtual World News Media…
Rebecca AlterDecember 13, 2021
While every media company’s journey toward growth and profitability is unique, a single success story has the power to inspire and educate organizations across the industry. Those kinds of stories…
Rebecca AlterDecember 13, 2021
40% of companies that have experienced revenue loss lack the digital technologies needed to keep up with their competitors. Having budget restrictions, too many platforms or decision-makers to manage, vendor…
Rebecca AlterDecember 6, 2021
Media companies must provide extraordinary digital experiences that compete with Big Tech organizations to win audience attention and revenue. First-party data can tell organizations how, where and when they can…
Rebecca AlterNovember 29, 2021
A quick search of the Internet will show you a plethora of guides on using comment moderation features provided by popular social media platforms such as Facebook and Twitter. It…
Michael GrimesNovember 21, 2021
Monday April 25th, 2022, Twitter’s board accepted billionaire Elon Musk’s offer to buy the social media company and take it private. The announcement ends what can only be called a…
Barbara BettsApril 27, 2022
Spotlight With the right features and applications, live blogs can help publishers enhance their content strategies. ClickOnDetroit created a Vaccine Hunter live blog that generated a significant amount of engagement:…
Dan SeamanJune 14, 2021
Spotlight: To improve customer acquisition and subscriber retention, media organizations need to provide community members with value exchanges centered around their needs. Viafoura data highlights how customers can boost retention…
Martin PietrzakMay 27, 2021
Spotlight: 66% of publishers worldwide are active in the eCommerce space right now. First-party data is key to creating relevant shoppable experiences. Publishers can serve up targeted on-site and off-site…
Maya CieszynskaApril 26, 2021
Due to the pandemic, sports teams and media companies worldwide have an all-too-familiar challenge in common: They’re unable to engage with audiences in person. Organizations that want to grow and…
Barbara BettsMarch 4, 2021
In what was perhaps one of Facebook’s most aggressive moves so far, the social media giant last week blocked all news content and links from its platform in Australia. All…
Mark ZoharFebruary 25, 2021
From the storming of Capitol Hill to the protests in 2020 against police brutality, tensions between civilians and authorities have led to dangerous clashes recently. And although it’s unfortunate, civil…
Jesse MoeinifarFebruary 19, 2021
Is your media organization struggling to identify the next steps it should take to create innovative and profitable digital experiences? To help you find some clarity, Viafoura President and COO…
Maya CieszynskaFebruary 5, 2021
For many, 2020 was a low point — especially with the pandemic, political turmoil and social injustices raging across the globe. These recent events have also sparked a set of…
Martin PietrzakJanuary 28, 2021
2020 was disrupted by a deadly virus, shrinking budgets, nonstop work and misinformation, challenging even the most well-established media organizations. Thankfully, change is on the horizon. Media companies that have…
Martin PietrzakJanuary 22, 2021
Ready your content moderators because 2.3 million active users — many of whom are eager to encourage violence, racism, antisemitism, antifeminism and conspiracy theories — have lost their home base…
Mark ZoharJanuary 19, 2021
Between an engaged website visitor and an unengaged visitor, which one do you think is more valuable to your community? You’ll probably find the answer to be obvious: An engaged…
Maya CieszynskaJanuary 14, 2021
For many newsrooms, the past few months have been a battlefield as resources strained under the pressure of tightened budgets and significant global events. News organizations that have survived until…
Maya CieszynskaJanuary 8, 2021
2020 was undoubtedly the intersection of major health, political and social justice-related events. These life-changing crises activated wave after wave of misinformation and trolls, which, as many media professionals found,…
Maya CieszynskaDecember 18, 2020
With the proper engagement and retention strategies in place, your audience has the power to sustain your media company financially. “Consumer revenue streams, including digital subscriptions and ticketed live events,…
Dan SeamanDecember 17, 2020
This year has been anything but ordinary thanks to the pandemic, the U.S. presidential election and rising awareness around racism. These unprecedented events have undoubtedly changed the way we all…
Maya CieszynskaDecember 11, 2020
Since the inception of digital media, building consumer loyalty has been important for brands everywhere. But as reader revenue becomes the key to sustaining media companies, industry professionals must now…
Martin PietrzakDecember 3, 2020
Now that reader revenue is a priority for media organizations, online conversation tools have become critical for growing relationships between digital visitors and brands. Discussion-based website tools can thoroughly engage…
Maya CieszynskaNovember 26, 2020
In case you haven’t heard yet, Gigya — an identity management software company acquired by SAP — is currently in the process of shutting down several of its engagement tools,…
Barbara BettsNovember 25, 2020
Subscriptions are, without a doubt, helping to sustain the media industry. As the number of people willing to pay for subscriptions grows, this revenue stream is becoming essential for any…
Maya CieszynskaNovember 19, 2020
As a publisher, you’ve worked hard to create valuable and exciting content. You’ve likely worked even harder to funnel visitors to your site and turn them into paying users. Now…
Michael GrimesMay 20, 2021
Spotlight: A moderation strategy keeps your digital spaces safe, but should also include how to drive positive conversations Positive, active communities are lucrative for publishers 80% of all user registrations…
Maya CieszynskaApril 19, 2021
This cannot be overstated: the shift from a third-party to a first-party ecosystem will be challenging but it also presents the first opportunity in 20 years for publishers to reclaim…
Martin PietrzakApril 9, 2021
Last week, Jack Dorsey auctioned off his first tweet — “just setting up my twittr” — for a whopping $2.9 million. Media company Time, Inc. also made news last week,…
Mark ZoharMarch 26, 2021
On March 3rd, Google shocked the advertising industry by announcing in a blog post that it will not support individual identifiers, such as hashed or encrypted email addresses, as an…
Mark ZoharMarch 22, 2021
Over the past few months, media organizations have had to endure one challenge after another. Some companies are now struggling to compensate for declining print and ad revenues sparked by…
Maya CieszynskaMarch 19, 2021
The days of social media companies profiting from publishers’ communities are over — and that’s a beautiful thing. Leaving behind the necessity to chase volume for ad impressions is pushing…
Mark ZoharMarch 11, 2021
2020 was undoubtedly the intersection of major health, political and social justice-related events. These life-changing crises activated wave after wave of misinformation and trolls, which, as many media professionals found,…
Maya CieszynskaDecember 18, 2020
Earning reader revenue isn’t a simple task in the media industry. Even with a paywall in place, those precious subscriptions won’t start pouring in on their own. Not unless your…
Jesse MoeinifarOctober 22, 2020
Third-party cookies are slowly disappearing from the internet. As a result, media companies are in a race against time to find and execute new strategies to collect user data. Gathering…
Dan SeamanOctober 8, 2020
The pandemic has completely changed life as we know it over the past few months. As consumers continue to social distance and limit their exposure to public places, their interests…
Jesse MoeinifarJuly 2, 2020
From the death of George Floyd and ongoing battles between police and protesters to the pandemic, the world is in a state of crisis. Throughout these challenges, media companies have…
Maya CieszynskaJune 18, 2020
At the moment, many publishers find themselves at a crossroads. They’re unsure if they should monetize high-performing pandemic content or offer it for free to support consumers (especially in light…
Rebecca AlterMay 14, 2020
Calling all fellow marketers: blacklisting coronavirus content for your advertisements is harmful to your business, your communities and the entire news industry. “News organizations are working tirelessly to provide reliable…
Jesse MoeinifarApril 16, 2020
With COVID-19 disrupting the world, the demand for news has never been greater. Newsrooms are being pushed to their limits as they test the most time-saving yet effective methods to…
Jesse MoeinifarApril 9, 2020
Conjure up an effective plan to keep your registered users interested and active in your community.
Rebecca AlterNovember 29, 2019
Once you implement the right tools on your platform, you can engage your audience and ultimately grow your revenue.
Rebecca AlterNovember 21, 2019
If you’re an organization that is knee-deep in the streaming wars, the one thing you should be laser-focused on to give yourself an edge over your competition is the very…
Jesse MoeinifarNovember 11, 2019
With the decline of trust in social media advertising, media organizations are exploring new technologies — specifically on-site engagement tools that build audiences on their own platforms.
Dan SeamanNovember 1, 2019
Currently, the internet is littered with pirate sites that offer viewers free, often illegal access to TV shows, movies, live sports and music. These sites also include audience engagement solutions…
Michael ShewchenkoOctober 25, 2019
Monday April 25th, 2022, Twitter’s board accepted billionaire Elon Musk’s offer to buy the social media company and take it private. The announcement ends what can only be called a…
Barbara BettsApril 27, 2022
Spotlight: Trust in media is dwindling, with more than half of news consumers (58%) skeptical of media companies. Although 50% of people lose interest in content near toxic behavior, you…
Maya CieszynskaJune 25, 2021
Spotlight: Creating an effective, profitable subscription program is an ongoing journey. Subscription programs can fail from not building relationships with visitors, hitting unengaged visitors with a paywall message, forgetting to…
Maya CieszynskaMay 25, 2021
Growth — every media company strives to achieve it. And yet, many business strategies are unsuccessful in driving continuous, long-term growth. So what kind of growth tactics are the most…
Maya CieszynskaApril 1, 2021
Every digital audience is flowing with revenue-generating power. Whether that power remains untapped or is harnessed to grow your company depends on how well you can transform your audience into…
Martin PietrzakFebruary 11, 2021
For many, 2020 was a low point — especially with the pandemic, political turmoil and social injustices raging across the globe. These recent events have also sparked a set of…
Martin PietrzakJanuary 28, 2021
It seems as though every month or so, a new competitor joins the streaming wars. Even ordinary publishers, like Food 52, are stepping beyond the boundaries of text to create…
Dan SeamanOctober 15, 2020
On August 20th, Mike Blinder (Owner & Publisher, Editor and Publisher Magazine) was joined in conversation by Leigh Adams (Director of Moderation Services, Viafoura) and Dustin Block (Audience Development Lead,…
Maya CieszynskaOctober 1, 2020
Toxic content — like spam, misinformation and posts from trolls — can be damaging to media companies for a host of reasons. As a result, publishers are gradually beginning to…
Rebecca AlterOctober 1, 2020
With over 2.7 billion active monthly users, Facebook has become a popular destination for media companies hoping to approach new audiences. But funneling time and money into Facebook feeds…
Jesse MoeinifarSeptember 10, 2020
This article was originally posted on INMA. Not all internet users have good intentions. Through misinformation and harassment, there are countless trolls online that cause the quality of conversations and…
Leigh AdamsAugust 13, 2020
Interested in joining a growing list of publishers — like Reach PLC, Tribune Publishing, Postmedia and Media News Group — who are leveraging Viafoura’s new performance-based pricing plan to scale…
ViafouraAugust 4, 2020
Racism has existed for centuries, and it’ll take the combined forces of thousands to scrub society of its ignorance and prejudices. But change won’t happen unless we all make an…
Rebecca AlterJuly 16, 2020
Do you believe every news story you come across on social media? With fabricated videos and accounts floating around social platforms, it can be extremely easy for misinformation to spread. …
Rebecca AlterJuly 9, 2020
Updated June 22, 2020. With trolls and toxicity running wild all over the internet, moderation has become practically mandatory for any publisher hoping to build and engage a profitable community.…
Leigh AdamsJune 22, 2020
In a world where people can no longer attend in-person games, the value of online engagement is growing for sports fans.
Jesse MoeinifarJune 4, 2020
News media organizations are in a constant state of transformation and reinvention. Whether they drive revenue through ads, memberships, metered access, hard paywalls and everything in between, the most successful…
Ray OstorDecember 12, 2019
Conjure up an effective plan to keep your registered users interested and active in your community.
Rebecca AlterNovember 29, 2019
Once you implement the right tools on your platform, you can engage your audience and ultimately grow your revenue.
Rebecca AlterNovember 21, 2019
Before you continue on the path of subscriber decline, there are some steps you can take to flip the fate of your brand around.
Rebecca AlterNovember 18, 2019
Viafoura Partners With One of North America’s Leading LGBTQ2-Focused Digital Publisher TORONTO, ON, October 15, 2020 — Viafoura, the leading audience engagement and community building company for digital media brands,…
Maya CieszynskaOctober 15, 2020
In a world where people can no longer attend in-person games, the value of online engagement is growing for sports fans.
Jesse MoeinifarJune 4, 2020
If you’re an organization that is knee-deep in the streaming wars, the one thing you should be laser-focused on to give yourself an edge over your competition is the very…
Jesse MoeinifarNovember 11, 2019
Toronto, May 21, 2019: The Dallas Morning News, one of America’s most distinguished media brands, has adopted Viafoura’s Automated Moderation service to power its commenting sections. The new platform will…
ViafouraMay 21, 2019
20 Minutes – média français de référence détenu par les groupes Rossel et Ouest France – s’associe à Viafoura pour la gestion de ses commentaires dans le but d’améliorer l’engagement…
ViafouraNovember 26, 2018
20 Minutes – a leading newspaper published across France by Rossel and Ouest France Group – have partnered with Viafoura to launch real-time conversations and improve engagement for their audience of…
ViafouraNovember 26, 2018
Toronto, May 18, 2018: Hoping to cement their position as the online destination for weather and weather-related news, Pelmorex started looking for new ways to build their audience and create…
Jesse MoeinifarMay 18, 2018
Viafoura, a leader in real-time audience engagement and moderation solutions for media companies, announces it has been chosen by Philadelphia Media Network: Philly.com, the online hub for the Philadelphia Inquirer…
Jesse MoeinifarMay 7, 2018
Spanning the full network of Advance Local, Viafoura will power and moderate online engagement for regional websites owned by the media company. Specifically, Viafoura will provide real-time commenting and full service moderation in order to…
Jesse MoeinifarJanuary 18, 2018
Pelmorex Media Inc. owns some of the most popular weather-forecasting websites, apps, and television networks, including The Weather Network and MétéoMédia. With millions of weekly users, their websites faced unwanted…
Jesse MoeinifarJuly 20, 2017
In the RTDNA session, Commentary, Commenting and Diversifying Your Voices, our Head of Marketing, Allison Munro, moderated a conversation with news media executives from the Canadian Broadcasting Corporation (CBC) and…
Alexandra BaccellieriJune 11, 2017
Graham Media Group implements the Viafoura Viafoura Engagement Cloud across its seven digital properties to uphold its commitment to celebrating local communities and giving voice to the stories that matter.…
Jesse MoeinifarApril 20, 2017
At a time where others are shutting down their comment sections and struggling to maintain civility in their online communities, CBC (Canadian Broadcasting Corporation) has shown it’s still possible to…
Jesse MoeinifarDecember 14, 2016
The Virginian-Pilot, the #1 source of news, information, entertainment, and advertising in Southeast Virginia and Northeastern North Carolina, implements Viafoura Viafoura Engagement Cloud across its digital property. The Virginian-Pilot’s easy implementation…
Miranda FeaseyOctober 25, 2016
Penny Riordan Director of Digital Content Partnerships at GateHouse Media Katie Steiner Communication Associate at Engaging News Project share their best practices for commenting, engagement, and beyond Q: How do you…
Jesse MoeinifarJune 27, 2016
Choosing a new technological service provider is no easy feat for any employee in the media industry. From third-party tools that extend the reach of your content to tools that…
Rebecca AlterSeptember 13, 2019
Last updated October 28th, 2019 Highlights: Users expect seamless interaction with your platforms Provide users with social login, content recommendations, social sharing, prompts to engage, tooltips and personalization to increase…
Dougal GrahamJune 14, 2018
In the early days, as print publications moved to the web, one of the key metrics companies and advertisers cared about was pageviews – how many sets of eyes ...
Jesse MoeinifarJune 14, 2018
The GDPR, or General Data Protection Regulation, is the EU’s most recent attempt to create a harmonised data protection framework across all Member States. It aims at giving users more…
Morgane Van ErmengemApril 6, 2018
All media organizations with any audience presence in the EU will be heavily influenced by the GDPR requirements, and implementing new standards with no prior precedent to follow can be…
Jesse MoeinifarJanuary 4, 2018
In a recent survey by the Engaging News Project, over 12,000 commenters from 20 different news sites opened up about their commenting behavior and preferences. To make the comment section work…
Jesse MoeinifarFebruary 2, 2017
There is a definitive correlation between user engagement and conversion. As a user becomes increasingly engaged, they are more willing to pay for a digital publishers content or services. More importantly, users…
Jesse MoeinifarSeptember 17, 2016
INMA recently released Big Data for Media 2.0: Going Data-First to continue this discussion. We have summarized the report and highlighted our top five takeaways for digital publishers: 1. Big Data is…
Jesse MoeinifarAugust 3, 2016
Digital content curator, Tracey Todd plays a leading role at the National Institute for Civil Discourse to encourage a social media environment where US citizens can connect, have civil dialogues,…
Jesse MoeinifarJuly 27, 2016
To help with your next mission (and story!) we’ve created a checklist to help with Operation Audience Engagement. Follow these steps to reach the next level: Build your Business Case…
Miranda FeaseyJune 14, 2016
Up until recently, media companies relied heavily on metrics like pageviews and monthly uniques to measure reach, but the industry is shifting its focus beyond these moment-based metrics and zeroing…
Jesse MoeinifarMay 17, 2016
Keep this infographic handy for tips on how to engage your audience like never before! Learn why focusing on attention time and making the business case for engagement are key…
Miranda FeaseyMay 16, 2016
Jake Batsell Author of Engaged Journalism, Digital Journalism Professor, SMU, shares his thoughts on the media business today and what the future of engaged journalism will look like. Q: How…
Jesse MoeinifarApril 19, 2016
You’ve heard it before: "Don’t Read The Comments." It’s a common online mantra that is gaining traction. In fact, over the past year, several major Canadian publications such as the…
Jesse MoeinifarFebruary 8, 2016
Monday April 25th, 2022, Twitter’s board accepted billionaire Elon Musk’s offer to buy the social media company and take it private. The announcement ends what can only be called a…
Barbara BettsApril 27, 2022
">La Provence, le site d’information de presse quotidienne régionale couvrant les Bouches-du-Rhône, le Vaucluse et les Alpes de Haute Provence, s’est associé à Viafoura afin de lancer la solution Conversations…
Barbara BettsMarch 30, 2022
">La Provence, the news website covering the latest in politics, lifestyle, and sports for the French regions of Marseille, Aix, Avignon, Vaucluse and Alpes, has partnered with Viafoura to launch…
Barbara BettsMarch 30, 2022
">Viafoura announced today that Mariano Frasisti has been appointed Vice-President of Sales. As VP of Sales, Frasisti will oversee the sales function and be responsible for driving revenue for the…
Barbara BettsMarch 21, 2022
">Viafoura announced today that Mike Munroe has been appointed as Chief Financial Officer. As CFO, Munroe will oversee Viafoura’s financial and revenue operations, and work with the leadership team on…
Barbara BettsMarch 14, 2022
The Blade, Toledo’s Pulitzer prize-winning source for daily online news, has partnered with Viafoura to launch a full suite of engagement solutions designed to boost readers’ interactions with the website.…
Barbara BettsMarch 3, 2022
Gaming news website TechRaptor has partnered with Viafoura to launch different engagement solutions, including a new comments section with automated moderation, follow options for authors and topics, and trending conversations.…
Barbara BettsMarch 1, 2022
As we watch the horrible events unfold in Ukraine, I would like to mention the critical importance of legitimate and trusted journalism, now more than ever. As we have all…
Jesse MoeinifarFebruary 25, 2022
Narcity Media, one of the fastest-growing digital media publishers for millennials in North America, has launched Viafoura's suite of digital engagement experiences, including Conversations, Live Blogs and Community Chat, across…
Barbara BettsFebruary 16, 2022
La Nación, Argentina’s preeminent conservative newspaper, has launched Viafoura’s digital experience platform on its website, integrating the latter's industry-leading Conversations solution. Viafoura's Conversations will enable automated comment moderation on La…
Barbara BettsFebruary 7, 2022
Viafoura, the leading digital experience company for global media organizations, is pleased to announce that it has successfully completed the Service Organization Control (SOC) 2 Type 1 audit and achieved…
Barbara BettsJanuary 17, 2022
In pursuit of a new community-building partner, Grupo Clarín enlists the help of Viafoura to develop a highly active and lucrative digital audience.TORONTO, ON, Jul. 21, 2021 — Grupo Clarín,…
Martin PietrzakAugust 19, 2021
En la búsqueda de un nuevo socio de ‘community-building', Grupo Clarín contrató los servicios de Viafoura para desarrollar una audiencia digital altamente activa y valiosa.TORONTO, ON, 21 de julio, 2021…
Martin PietrzakAugust 19, 2021
The Independent is the latest publisher to replace its legacy commenting solution with Viafoura's industry-leading suite of engagement tools to gain reader insights, build trust and create a more civil…
Martin PietrzakApril 21, 2021
Due to the pandemic, sports teams and media companies worldwide have an all-too-familiar challenge in common: They’re unable to engage with audiences in person. Organizations that want to grow and…
Barbara BettsMarch 4, 2021
Viafoura’s suite of solutions will enable LMC members to build audiences and increase revenue Toronto, November 11, 2020 — The Local Media Consortium (LMC), a strategic alliance of leading local…
Martin PietrzakNovember 11, 2020
Viafoura Partners With One of North America’s Leading LGBTQ2-Focused Digital Publisher TORONTO, ON, October 15, 2020 — Viafoura, the leading audience engagement and community building company for digital media brands,…
Maya CieszynskaOctober 15, 2020
Toronto, June 11, 2020 — WordPress VIP, the leading provider of enterprise WordPress, has added Viafoura to its prestigious Technology Partnership program. As an established leader in building highly engaged…
Martin PietrzakJune 10, 2020
Trustworthy news is a critical public resource amid COVID-19. Toronto, Mar. 25, 2020 — Here at Viafoura, we know how hard news media organizations are working to deliver trusted…
Martin PietrzakMarch 26, 2020
Toronto, May 21, 2019: The Dallas Morning News, one of America’s most distinguished media brands, has adopted Viafoura’s Automated Moderation service to power its commenting sections. The new platform will…
ViafouraMay 21, 2019
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