In the ever-evolving landscape of digital media, one thing remains constant: the need for engaging and interactive user experiences. The Toronto Star, one of Canada's leading publishers, reaching over 6…
ViafouraNovember 15, 2023
We’re thrilled to announce our newly launched partnership with Poool, a fast-growing membership & subscription suite dedicated to enhancing member and subscriber engagement, conversion rates, and retention. This game-changing collaboration…
ViafouraNovember 8, 2023
We are proud to announce the go-live of the Viafoura partnership with Forum Communications Company, a fifth-generation family-owned media company with over 150 years of excellence and innovation in connecting…
ViafouraOctober 12, 2023
We're thrilled to announce a delicious new addition expansion under the Radio-Canada family: Mordu has launched a community, powered by Viafoura! With over 6,000 recipes, ingredient guides, pro tips, local…
ViafouraSeptember 13, 2023
World Soccer Talk, the ultimate destination for soccer enthusiasts seeking soccer TV schedules, news, and in-depth interviews, has just upped its game with the launch of Viafoura's industry-leading digital experience…
ViafouraAugust 31, 2023
We're thrilled to share some exciting news that's sure to inspire your own engagement strategies. Australian Community Media (ACM), a Viafoura customer, has launched an innovative new approach to recirculation…
ViafouraAugust 21, 2023
Viafoura is deeply committed to ensuring our products are accessible to all users. Our dedication to creating universally usable experiences is core to our approach to product development. This commitment…
ViafouraJuly 27, 2023
We are excited to announce the launch of Viafoura's digital experience platform on Healthing.ca, a vertical of Postmedia Network dedicated to delivering trusted health information and fostering a supportive community!…
ViafouraJuly 19, 2023
We are pleased to announce that in the latest G2 Summer 2023 Report, Viafoura has once again been recognized as a High Performer across the Online Community Management & Commenting…
ViafouraJune 29, 2023
Endeavor Business Media is a business-to-business media company operating 80+ media brands and 40+ events, including conferences and exhibitions. Their mission is to create meaningful connections that help businesses attract…
Barbara BettsMay 4, 2023
Recirculation: a real-time metric that compares the number of visitors to a page to the number of users who move from that content to another page. Why is recirculation a…
Madeleine WhiteApril 25, 2023
2023 is a year where success will all come down to the bottom line. Ad revenues and subscription rates are under pressure as the economy teeters on the brink of…
Mark ZoharApril 20, 2023
The challenge of elevating the reader relationship from casual to actively engaged subscribers is common. When paired with also building a robust, insightful data repository that can provide a unified…
Barbara BettsApril 19, 2023
As Trust & Safety move to the forefront of legislative assemblies around the world , creating an online community that is a safe space for all is more important than…
Leigh AdamsApril 18, 2023
Pulling together analytics aggregated across a sample of Pugpig’s 350+ media brands and augmented with industry data, the report shares valuable insights into how readers are consuming content (particularly on…
Madeleine WhiteApril 8, 2023
This article wrapped up: The value proposition canvas helps you define your customer's profile and pair this with your product/service to ensure your premium offers provide value The Golden Circle…
Madeleine WhiteApril 4, 2023
2022 saw publishers working to convince customers they’re worth the money. From content bundles to exclusive newsletters and podcasts, the subscription market is having to evolve. This is an extract…
Peter HoustonMarch 21, 2023
The emergence of artificial intelligence, in particular the recent advances in large language models (LLMs), has the potential to revolutionize the way media organizations produce content and engage with their…
Dan SeamanMarch 16, 2023
If your current digital experience platform (DXP) isn’t serving your community — or rather, is not enabling your organisation to serve, sustain, and expand your community — then it’s not…
Leigh AdamsMarch 14, 2023
Midland News Association Media (MNA Media) is one of Britain’s largest independent, regional news companies with a reach of over one million readers every week in print and online. It…
Barbara BettsMarch 9, 2023
In the ever-evolving landscape of digital media, one thing remains constant: the need for engaging and interactive user experiences. The Toronto Star, one of Canada's leading publishers, reaching over 6…
ViafouraNovember 15, 2023
We're thrilled to share some exciting news that's sure to inspire your own engagement strategies. Australian Community Media (ACM), a Viafoura customer, has launched an innovative new approach to recirculation…
ViafouraAugust 21, 2023
Viafoura is deeply committed to ensuring our products are accessible to all users. Our dedication to creating universally usable experiences is core to our approach to product development. This commitment…
ViafouraJuly 27, 2023
Recirculation: a real-time metric that compares the number of visitors to a page to the number of users who move from that content to another page. Why is recirculation a…
Madeleine WhiteApril 25, 2023
2023 is a year where success will all come down to the bottom line. Ad revenues and subscription rates are under pressure as the economy teeters on the brink of…
Mark ZoharApril 20, 2023
As Trust & Safety move to the forefront of legislative assemblies around the world , creating an online community that is a safe space for all is more important than…
Leigh AdamsApril 18, 2023
Pulling together analytics aggregated across a sample of Pugpig’s 350+ media brands and augmented with industry data, the report shares valuable insights into how readers are consuming content (particularly on…
Madeleine WhiteApril 8, 2023
This article wrapped up: The value proposition canvas helps you define your customer's profile and pair this with your product/service to ensure your premium offers provide value The Golden Circle…
Madeleine WhiteApril 4, 2023
2022 saw publishers working to convince customers they’re worth the money. From content bundles to exclusive newsletters and podcasts, the subscription market is having to evolve. This is an extract…
Peter HoustonMarch 21, 2023
The emergence of artificial intelligence, in particular the recent advances in large language models (LLMs), has the potential to revolutionize the way media organizations produce content and engage with their…
Dan SeamanMarch 16, 2023
This article wrapped up: Conversion rate is a valuable metric for publishers, but it doesn’t allow you to take into consideration the all-important engagement prior to the paywall (something that’s…
Madeleine WhiteMarch 7, 2023
There is a direct correlation between engagement and revenue – as a user becomes increasingly engaged in your content, they yield gradually more revenue to your business: More page views for advertising…
Madeleine WhiteFebruary 21, 2023
It’s very easy for publishers to lose sight of the fact that the readers who consume the content they produce are, in fact, individuals. As much as publishers want to…
Mark ZoharFebruary 14, 2023
In its most simplest form, there are 2 steps to convert audiences into revenue: Engagement – unlocking the revenue potential of your audience Conversion – activating this potential to gradually increase revenue…
Madeleine WhiteFebruary 7, 2023
It's an age-old problem for publishers. How do you get casual readers to become loyal subscribers? Let’s first consider how publications strayed from reader engagement to understand the answer to…
Laura LewisJanuary 24, 2023
Selecting the right content management system (CMS) for your business is vital to support your storytelling and community development initiatives. Having the right CMS influences the entire content strategy for…
Barbara BettsJanuary 5, 2023
There’s an old marketing rule of thumb that successful companies emulate. It costs 5x more to acquire new customers than to retain existing ones. Companies that heavily invest in retention…
Leigh AdamsDecember 22, 2022
It’s a publisher’s dream to view the analytics on recently published content, especially when the data shows a healthy volume of pageviews and reader engagement. The data validates that the…
Gary ParkinsonNovember 24, 2022
When it comes to holding live events, a seamless user experience is paramount. People have come to your platform to engage with its content, event coverage, and to interact with…
Barbara BettsOctober 20, 2022
The majority of media companies know that having an abundance of user data at their fingertips will allow their businesses to flourish. In fact, publishers need rich user data to…
Rebecca AlterSeptember 6, 2022
2023 is a year where success will all come down to the bottom line. Ad revenues and subscription rates are under pressure as the economy teeters on the brink of…
Mark ZoharApril 20, 2023
Pulling together analytics aggregated across a sample of Pugpig’s 350+ media brands and augmented with industry data, the report shares valuable insights into how readers are consuming content (particularly on…
Madeleine WhiteApril 8, 2023
This article wrapped up: The value proposition canvas helps you define your customer's profile and pair this with your product/service to ensure your premium offers provide value The Golden Circle…
Madeleine WhiteApril 4, 2023
2022 saw publishers working to convince customers they’re worth the money. From content bundles to exclusive newsletters and podcasts, the subscription market is having to evolve. This is an extract…
Peter HoustonMarch 21, 2023
This article wrapped up: Conversion rate is a valuable metric for publishers, but it doesn’t allow you to take into consideration the all-important engagement prior to the paywall (something that’s…
Madeleine WhiteMarch 7, 2023
If nothing else, one positive element that emerged from the pandemic is a renewed focus on mental health and wellness. From one week to the next, people worldwide became recluses,…
Rebecca AlterFebruary 28, 2023
It’s very easy for publishers to lose sight of the fact that the readers who consume the content they produce are, in fact, individuals. As much as publishers want to…
Mark ZoharFebruary 14, 2023
It's an age-old problem for publishers. How do you get casual readers to become loyal subscribers? Let’s first consider how publications strayed from reader engagement to understand the answer to…
Laura LewisJanuary 24, 2023
It’s very easy for publishers to lose sight of the fact that the readers who consume the content they produce are, in fact, individuals. As much as publishers want to…
Gary ParkinsonDecember 8, 2022
Let’s say you’ve effectively done all of the right things to acquire new subscribers. You’ve created really interesting content and pushed it out for your readers to consume. Before you…
Gary ParkinsonNovember 17, 2022
What’s your preferred experience with published content? Would you prefer a site that feeds you generic articles, or a publisher that knows how to personalize the content you see? The…
Barbara BettsNovember 10, 2022
One of the greatest challenges that publishers are facing the world over, is an ever-changing digital landscape. This new age of publishing comes with a wide range of demands; publishers…
Barbara BettsOctober 27, 2022
At the root of every digital publication is an inherent goal to educate, interest, and engage with the intended audience. By providing relevant and informative content to the end users,…
Barbara BettsOctober 11, 2022
Companies all over the world spend millions of dollars on social media advertising. For many years, it’s been one of the best avenues for brands seeking to expand their reach…
Rebecca AlterSeptember 22, 2022
The majority of media companies know that having an abundance of user data at their fingertips will allow their businesses to flourish. In fact, publishers need rich user data to…
Rebecca AlterSeptember 6, 2022
Publishing in the digital age, not unlike advertising, has become a conversation between audiences and content providers. A conversation that’s full of opportunities to form substantial and lasting relationships, that…
Barbara BettsAugust 30, 2022
It’s the year 2022 and people now turn to devices for human connection. The internet has never been more social and with that constantly growing traffic comes a bounty of…
Kyah GreenAugust 12, 2022
If you’ve invested in an audience engagement solution, you’re probably well aware of how important the data you collect from the platform will be for the future performance of your…
Gary ParkinsonAugust 4, 2022
When a global emergency strikes, panic, dread and hopelessness can quickly settle in throughout the world, worsening the quality of life for entire populations. And lately, it seems as though…
Rebecca AlterJuly 18, 2022
If your media company’s monetizing its audience in any way or form, odds are, your registered users and subscribers are your biggest money-makers. Even so, the largest portion of your…
Rebecca AlterJune 15, 2022
In the ever-evolving landscape of digital media, one thing remains constant: the need for engaging and interactive user experiences. The Toronto Star, one of Canada's leading publishers, reaching over 6…
ViafouraNovember 15, 2023
We're thrilled to share some exciting news that's sure to inspire your own engagement strategies. Australian Community Media (ACM), a Viafoura customer, has launched an innovative new approach to recirculation…
ViafouraAugust 21, 2023
Viafoura is deeply committed to ensuring our products are accessible to all users. Our dedication to creating universally usable experiences is core to our approach to product development. This commitment…
ViafouraJuly 27, 2023
We are pleased to announce that in the latest G2 Summer 2023 Report, Viafoura has once again been recognized as a High Performer across the Online Community Management & Commenting…
ViafouraJune 29, 2023
As Trust & Safety move to the forefront of legislative assemblies around the world , creating an online community that is a safe space for all is more important than…
Leigh AdamsApril 18, 2023
If your current digital experience platform (DXP) isn’t serving your community — or rather, is not enabling your organisation to serve, sustain, and expand your community — then it’s not…
Leigh AdamsMarch 14, 2023
Focused on bridging the gap between the intelligence community and the general public through short-form content, Atlas News covers everything from geo-politics to conflict. While Atlas News is a digital…
Barbara BettsMarch 1, 2023
There is a direct correlation between engagement and revenue – as a user becomes increasingly engaged in your content, they yield gradually more revenue to your business: More page views for advertising…
Madeleine WhiteFebruary 21, 2023
In its most simplest form, there are 2 steps to convert audiences into revenue: Engagement – unlocking the revenue potential of your audience Conversion – activating this potential to gradually increase revenue…
Madeleine WhiteFebruary 7, 2023
It's an age-old problem for publishers. How do you get casual readers to become loyal subscribers? Let’s first consider how publications strayed from reader engagement to understand the answer to…
Laura LewisJanuary 24, 2023
There’s an old saying in marketing that “it costs more to attract a new customer than to retain an existing one.” Some studies have shown it can cost up to…
Barbara BettsDecember 1, 2022
This was originally posted on INMA. If your current Digital Experience Platform(DXP) isn’t serving your community, or rather, is not enabling your organization to serve, sustain, and expand your community,…
Leigh AdamsOctober 13, 2022
Media companies, like all brands, are looking to build recognition and trust by publishing user-generated content. However, publishing this content isn’t risk-free: organizations need to ensure that users aren't publishing…
Barbara BettsOctober 4, 2022
If nothing else, one positive element that emerged from the pandemic is a renewed focus on mental health and wellness. From one week to the next, people worldwide became shut-ins…
Leigh AdamsSeptember 29, 2022
Over the past decade plus, we’ve seen social media evolve from a trend that kept people connected to arguably the most important and influential medium in modern society. More than…
Maya CieszynskaSeptember 27, 2022
When a global emergency strikes, panic, dread and hopelessness can quickly settle in throughout the world, worsening the quality of life for entire populations. And lately, it seems as though…
Rebecca AlterJuly 18, 2022
If your media company’s monetizing its audience in any way or form, odds are, your registered users and subscribers are your biggest money-makers. Even so, the largest portion of your…
Rebecca AlterJune 15, 2022
Audience engagement managers have become a core component of publishing teams in newsrooms across the country. An audience engagement manager’s primary purpose is to manage how the audience evolves from…
Barbara BettsJune 7, 2022
When a person has a negative experience with a company, their most logical course of action is to cut off all interactions with that business. In the same sense, having…
Barbara BettsJune 6, 2022
DC Thomson, a leading UK-based media company serving news and entertainment to audiences worldwide, is working with Viafoura to bring positive, engaging experiences to its websites’ visitors. With support from…
Rebecca AlterMay 30, 2022
We’re thrilled to announce our newly launched partnership with Poool, a fast-growing membership & subscription suite dedicated to enhancing member and subscriber engagement, conversion rates, and retention. This game-changing collaboration…
ViafouraNovember 8, 2023
We are proud to announce the go-live of the Viafoura partnership with Forum Communications Company, a fifth-generation family-owned media company with over 150 years of excellence and innovation in connecting…
ViafouraOctober 12, 2023
We're thrilled to announce a delicious new addition expansion under the Radio-Canada family: Mordu has launched a community, powered by Viafoura! With over 6,000 recipes, ingredient guides, pro tips, local…
ViafouraSeptember 13, 2023
World Soccer Talk, the ultimate destination for soccer enthusiasts seeking soccer TV schedules, news, and in-depth interviews, has just upped its game with the launch of Viafoura's industry-leading digital experience…
ViafouraAugust 31, 2023
We're thrilled to share some exciting news that's sure to inspire your own engagement strategies. Australian Community Media (ACM), a Viafoura customer, has launched an innovative new approach to recirculation…
ViafouraAugust 21, 2023
We are excited to announce the launch of Viafoura's digital experience platform on Healthing.ca, a vertical of Postmedia Network dedicated to delivering trusted health information and fostering a supportive community!…
ViafouraJuly 19, 2023
We are pleased to announce that in the latest G2 Summer 2023 Report, Viafoura has once again been recognized as a High Performer across the Online Community Management & Commenting…
ViafouraJune 29, 2023
Endeavor Business Media is a business-to-business media company operating 80+ media brands and 40+ events, including conferences and exhibitions. Their mission is to create meaningful connections that help businesses attract…
Barbara BettsMay 4, 2023
The challenge of elevating the reader relationship from casual to actively engaged subscribers is common. When paired with also building a robust, insightful data repository that can provide a unified…
Barbara BettsApril 19, 2023
Midland News Association Media (MNA Media) is one of Britain’s largest independent, regional news companies with a reach of over one million readers every week in print and online. It…
Barbara BettsMarch 9, 2023
Focused on bridging the gap between the intelligence community and the general public through short-form content, Atlas News covers everything from geo-politics to conflict. While Atlas News is a digital…
Barbara BettsMarch 1, 2023
icimédias is a group of 22 newspapers serving seven major regions of Quebec and Ontario, Canada: Chaudière-Appalaches, Estrie, Haut-Richelieu, Mauricie, Thetford, Victoriaville and Cornwall. They are the voice of thousands…
Barbara BettsFebruary 28, 2023
Many publishers experience challenges with enticing their digital readers to elevate their relationship from casual reader to actively engaged subscriber. The Daily Herald is a publisher zealously conquering this challenge.…
Barbara BettsFebruary 3, 2023
Publimetro, Mexico, is a daily newspaper currently focused on Chile, Colombia and Mexico. It is one of several Metro World News Media Group companies that cover 14 countries, and 7…
Barbara BettsJanuary 12, 2023
The New Daily is an online, non-paywalled, Australian digital news site that was founded in 2013. It features content such as breaking news, politics, finance, entertainment, lifestyle, sports, and weather…
Barbara BettsDecember 8, 2022
La Voz del Interior is a daily Spanish language newspaper edited and published in Córdoba, Argentina. La Voz is the leading daily in Córdoba, and one of the most significant…
Barbara BettsNovember 29, 2022
HotNewHipHop (HNHH) is an online publication that covers daily news about hip hop and pop culture, including streetwear, sports, and sneakers. In addition to its editorial news content, HotNewHipHop also…
Barbara BettsNovember 23, 2022
Digiday Media is a publisher known for its frank perspectives across its media brands which include Digiday, Glossy, Modern Retail and WorkLife. Their unapologetic dedication to delivering work that prioritizes…
Barbara BettsSeptember 19, 2022
News-Press & Gazette Company (NPG), a Midwestern American family owned and operated business, is a powerhouse in the broadcast television and newspaper industries. Having thrived in the ever evolving news…
Barbara BettsSeptember 7, 2022
Publishing in the digital age, not unlike advertising, has become a conversation between audiences and content providers. A conversation that’s full of opportunities to form substantial and lasting relationships, that…
Barbara BettsAugust 30, 2022
2023 is a year where success will all come down to the bottom line. Ad revenues and subscription rates are under pressure as the economy teeters on the brink of…
Mark ZoharApril 20, 2023
The emergence of artificial intelligence, in particular the recent advances in large language models (LLMs), has the potential to revolutionize the way media organizations produce content and engage with their…
Dan SeamanMarch 16, 2023
With over a decade of experience in the realm of publishing at The Globe and Mail, Shengqing Wu, Director of Data and Analytics at Viafoura, is uniquely positioned to provide…
Gary ParkinsonJanuary 12, 2023
Audience engagement managers know that a healthy comment section is a core component to building a healthy online community. With contentious political debates happening with greater frequency and more people…
Kyah GreenOctober 6, 2022
If you’ve invested in an audience engagement solution, you’re probably well aware of how important the data you collect from the platform will be for the future performance of your…
Gary ParkinsonAugust 4, 2022
Choosing a new technological service provider is no easy feat for any employee in the media industry. From third-party tools that extend the reach of your content to tools that…
Rebecca AlterSeptember 13, 2019
Last updated October 28th, 2019 Highlights: Users expect seamless interaction with your platforms Provide users with social login, content recommendations, social sharing, prompts to engage, tooltips and personalization to increase…
Barbara BettsJune 14, 2018
In the early days, as print publications moved to the web, one of the key metrics companies and advertisers cared about was pageviews – how many sets of eyes ...
Jesse MoeinifarJune 14, 2018
The GDPR, or General Data Protection Regulation, is the EU’s most recent attempt to create a harmonised data protection framework across all Member States. It aims at giving users more…
Barbara BettsApril 6, 2018
All media organizations with any audience presence in the EU will be heavily influenced by the GDPR requirements, and implementing new standards with no prior precedent to follow can be…
Jesse MoeinifarJanuary 4, 2018
In a recent survey by the Engaging News Project, over 12,000 commenters from 20 different news sites opened up about their commenting behavior and preferences. To make the comment section work…
Jesse MoeinifarFebruary 2, 2017
We’re thrilled to announce our newly launched partnership with Poool, a fast-growing membership & subscription suite dedicated to enhancing member and subscriber engagement, conversion rates, and retention. This game-changing collaboration…
ViafouraNovember 8, 2023
We are proud to announce the go-live of the Viafoura partnership with Forum Communications Company, a fifth-generation family-owned media company with over 150 years of excellence and innovation in connecting…
ViafouraOctober 12, 2023
We're thrilled to announce a delicious new addition expansion under the Radio-Canada family: Mordu has launched a community, powered by Viafoura! With over 6,000 recipes, ingredient guides, pro tips, local…
ViafouraSeptember 13, 2023
World Soccer Talk, the ultimate destination for soccer enthusiasts seeking soccer TV schedules, news, and in-depth interviews, has just upped its game with the launch of Viafoura's industry-leading digital experience…
ViafouraAugust 31, 2023
We are excited to announce the launch of Viafoura's digital experience platform on Healthing.ca, a vertical of Postmedia Network dedicated to delivering trusted health information and fostering a supportive community!…
ViafouraJuly 19, 2023
Endeavor Business Media is a business-to-business media company operating 80+ media brands and 40+ events, including conferences and exhibitions. Their mission is to create meaningful connections that help businesses attract…
Barbara BettsMay 4, 2023
The challenge of elevating the reader relationship from casual to actively engaged subscribers is common. When paired with also building a robust, insightful data repository that can provide a unified…
Barbara BettsApril 19, 2023
Midland News Association Media (MNA Media) is one of Britain’s largest independent, regional news companies with a reach of over one million readers every week in print and online. It…
Barbara BettsMarch 9, 2023
icimédias is a group of 22 newspapers serving seven major regions of Quebec and Ontario, Canada: Chaudière-Appalaches, Estrie, Haut-Richelieu, Mauricie, Thetford, Victoriaville and Cornwall. They are the voice of thousands…
Barbara BettsFebruary 28, 2023
Many publishers experience challenges with enticing their digital readers to elevate their relationship from casual reader to actively engaged subscriber. The Daily Herald is a publisher zealously conquering this challenge.…
Barbara BettsFebruary 3, 2023
Publimetro, Mexico, is a daily newspaper currently focused on Chile, Colombia and Mexico. It is one of several Metro World News Media Group companies that cover 14 countries, and 7…
Barbara BettsJanuary 12, 2023
The New Daily is an online, non-paywalled, Australian digital news site that was founded in 2013. It features content such as breaking news, politics, finance, entertainment, lifestyle, sports, and weather…
Barbara BettsDecember 8, 2022
La Voz del Interior is a daily Spanish language newspaper edited and published in Córdoba, Argentina. La Voz is the leading daily in Córdoba, and one of the most significant…
Barbara BettsNovember 29, 2022
HotNewHipHop (HNHH) is an online publication that covers daily news about hip hop and pop culture, including streetwear, sports, and sneakers. In addition to its editorial news content, HotNewHipHop also…
Barbara BettsNovember 23, 2022
ACM, is comprised of more than 140 leading rural and regional news brands. ACM serves millions of people in every state and territory across Australia. Its mastheads include the Canberra…
Barbara BettsJune 27, 2022
Viafoura, the leading digital experience company for global media organizations, is pleased to announce that it has successfully achieved Service Organization Control (SOC) 2 Type 2 certification. SOC 2 Type…
Barbara BettsJune 13, 2022
El Espectador is the oldest and most emblematic newspaper in Colombia. Founded in 1887 by Fidel Cano Gutiérrez in the city of Medellin, it has been a bastion of liberal…
Barbara BettsMay 30, 2022
Monday April 25th, 2022, Twitter’s board accepted billionaire Elon Musk’s offer to buy the social media company and take it private. The announcement ends what can only be called a…
Barbara BettsApril 27, 2022
La Provence, le site d’information de presse quotidienne régionale couvrant les Bouches-du-Rhône, le Vaucluse et les Alpes de Haute Provence, s’est associé à Viafoura afin de lancer la solution Conversations…
Barbara BettsMarch 30, 2022
La Provence, the news website covering the latest in politics, lifestyle, and sports for the French regions of Marseille, Aix, Avignon, Vaucluse and Alpes, has partnered with Viafoura to launch…
Barbara BettsMarch 30, 2022
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