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We’re Live! Viafoura's Community Engagement Tools Now Powering Planet Sport's Network of Sites

We are thrilled to announce that Viafoura’s full suite of community engagement tools has officially gone live across all of Planet Sport‘s digital properties! This is a massive milestone in our partnership with the UK’s largest independent sports media business, and we couldn’t be more excited about the impact our solutions will have on their […]

Communities as Moats: Strategies for Digital Publishers in 2025

At the end of every year, my team conducts planning sessions with some of the brightest minds in publishing from all over the world. We work in an emerging and increasingly vital sector of the industry – community building- and we’ve honed in on being the best at our craft. What we see time and […]

Doubling Down on Community: A Generational Opportunity for Publishers

As a publishing executive, you’re no stranger to the shifting sands of digital media. The days of relying on cheap traffic from social media are gone. Today’s audiences are fragmented across multiple platforms, while third-party cookies, once the backbone of targeted advertising, are quickly being phased out. These changes bring challenges, but they also present […]

Viafoura's Community Engagement Tools Now Live Across McClatchy Sites!

We’re excited to share that Viafoura’s full suite of community engagement tools is now live across McClatchy’s 29 daily newspapers. As a prominent American publishing company with a weekly circulation exceeding 10 million across 14 states, McClatchy is dedicated to empowering communities through quality journalism. This launch marks a transformative step in digital storytelling and […]

Gambling.com Selects Viafoura for Enhancing User Engagement and Community Building!

We are thrilled to announce that Gambling.com Group has chosen Viafoura to elevate their digital experience and community engagement. Gambling.com Group is a premier provider of digital marketing services for the online gambling industry. With an extensive network of over 50 websites in 16 countries and 9 languages, Gambling.com Group is a global leader in […]

Embracing Community over Audience: A Strategic Shift for Brands

Embracing Community over Audience: A Strategic Shift for Brands In today’s rapidly evolving attention economy, media brands face the challenge of not just attracting but also engaging and retaining their target audiences. In order to compete against Facebook, Instagram and Tik Tok for user attention, brands need to shift their focus from audience acquisition and […]

Welcoming Maine Trust for Local News to the Viafoura Family!

Viafoura is excited to announce our latest collaboration with Maine Trust for Local News. The Maine Trust for Local News is the state’s largest network of independent news and media outlets, which together form an essential part of daily life in Maine. With 158 journalists on staff, we serve audiences through our 5 daily newspapers […]

Wise Publishing Partners with Viafoura to Enhance Community Engagement!

We are thrilled to announce that Wise Publishing has partnered with Viafoura to enhance community engagement and provide a richer, more interactive experience for readers on Money.ca. Reaching over 10 million monthly unique readers globally, Wise Publishing operates leading digital personal finance publications including MoneyWise.com, Money.ca, and MoneyWise.co.uk. Their commitment to delivering high-quality financial information […]

Les Coops de L’Information Partners with Viafoura for Enhanced Digital Engagement

We are thrilled to announce that Viafoura has partnered with Les Coops de l’information to bring an enriched digital experience to their esteemed regional media outlets, including  Le Droit, Le Nouvelliste, Le Quotidien, Le Soleil, La Tribune, and La Voix de l’Est. Dedicated to delivering daily local news on significant issues, Les Coops is deeply […]

Bridging Online Divides: A Guide to Comment Moderation, Internet Etiquette, and Increased Civility

As a news fiend, a data enthusiast, and amateur philosopher, I spend my days pondering the future of the media industry and developing best practices to make the internet a better/safer/more inclusive place. It’s an interesting time to say the least. We’ve bounced back to regular norms in almost every way post Covid era but […]