News-Press Gazette Expands Its Digital Community with Viafoura

We’re proud to announce the launch of Viafoura’s community engagement solutions on NewsPressNow.com, an exciting expansion under News-Press & Gazette Company (NPG). With deep roots in American journalism — dating back to 1845 with the St. Joseph Gazette — News-Press NOW continues its legacy of trusted local reporting by boldly stepping into the future of […]

Navigating the New Media Landscape: Insights from The Rebooting’s 2025 Forum

This article distills key takeaways from The Rebooting’s first online forum of 2025, hosted by Brian Morrissey, featuring Mark Zohar, President and CEO of Viafoura, and Bharat Krish, Chief Product Officer at Newsweek. The discussion explored how publishers can adapt to a fragmented media landscape dominated by alternative media, AI, and shifting audience behaviors. The […]

Strategies to Drive Engagement, Build Loyalty, and Member Lifetime Value

This article summarizes key insights from ARC XP’s community webinar, hosted in partnership with Viafoura, where industry leaders discussed strategies for transforming audiences into loyal, engaged communities. From Audiences to Communities: Key Insights from ARC XP’s 2025 Webinar In a media landscape marked by fragmentation and declining traditional traffic sources, publishers are redefining audience engagement, […]

Why Publishers are Pivoting to Community as a New Source of Growth

The publishing industry is at an inflection point. After one decade of over-reliance on platform-driven growth, declining social media referrals and AI-driven traffic shifts are forcing publishers to rethink their audience strategies. Community is the way forward. It’s more than a buzzword — it’s a proven driver of engagement, retention and revenue. Communities far outperform […]

The Baltimore Banner Launches New Era of Community Engagement with Viafoura Tools!

We are thrilled to announce that The Baltimore Banner has officially launched Viafoura’s suite of community engagement tools, bringing a transformative new experience to its loyal readers. With a rich history of delivering trusted, quality journalism that strengthens and unites the Baltimore community, The Baltimore Banner is now doubling down on its mission by fostering […]

Building a Thriving Tech Community: Authority Media Goes Live with Viafoura!

Authority Media’s Android Authority and SoundGuys are now powered by Viafoura’s community engagement tools, bringing real-time interaction, AI moderation, and personalized experiences to their audience. As a leader in tech reviews, Authority Media is committed to building deeper connections for its over 18 million monthly users while leveraging first-party data to refine content strategy and […]

We’re Live! Viafoura's Community Engagement Tools Now Powering Planet Sport's Network of Sites

We are thrilled to announce that Viafoura’s full suite of community engagement tools has officially gone live across all of Planet Sport‘s digital properties! This is a massive milestone in our partnership with the UK’s largest independent sports media business, and we couldn’t be more excited about the impact our solutions will have on their […]

Communities as Moats: Strategies for Digital Publishers in 2025

At the end of every year, my team conducts planning sessions with some of the brightest minds in publishing from all over the world. We work in an emerging and increasingly vital sector of the industry – community building- and we’ve honed in on being the best at our craft. What we see time and […]

Doubling Down on Community: A Generational Opportunity for Publishers

As a publishing executive, you’re no stranger to the shifting sands of digital media. The days of relying on cheap traffic from social media are gone. Today’s audiences are fragmented across multiple platforms, while third-party cookies, once the backbone of targeted advertising, are quickly being phased out. These changes bring challenges, but they also present […]

Viafoura's Community Engagement Tools Now Live Across McClatchy Sites!

We’re excited to share that Viafoura’s full suite of community engagement tools is now live across McClatchy’s 29 daily newspapers. As a prominent American publishing company with a weekly circulation exceeding 10 million across 14 states, McClatchy is dedicated to empowering communities through quality journalism. This launch marks a transformative step in digital storytelling and […]