Mission, Culture and Values: My first six months as a Viafourian! Six months ago, I accepted a new position as Enterprise Customer Success Manager at Viafoura. Joining a fast-moving team responsible for ensuring our customers’ success and moving the market forward (no small feat!). As I’m starting to really fall into my stride, I’d like […]
We are thrilled to announce the successful go-live of Money.it, the foremost all-digital publisher for Italian-speaking audiences, in collaboration with Viafoura! This strategic partnership, spearheaded by Dimitri Stagnitto, the Founder of Money.it, is set to redefine the digital landscape in business, trading, and personal finance topics. Money.it faced the challenge of expanding registrations, creating a […]
In the ever-evolving landscape of digital media, one thing remains constant: the need for engaging and interactive user experiences. The Toronto Star, one of Canada’s leading publishers, reaching over 6 million readers weekly, doubled-down on audience engagement by expanding services with the integration of Viafoura’s newly rebuilt Mobile SDK. We sat down with Milind Sabarad, […]
We’re thrilled to share some exciting news that’s sure to inspire your own engagement strategies. Australian Community Media (ACM), a Viafoura customer, has launched an innovative new approach to recirculation that’s sparking conversations and delivering early results. ACM, Australia’s largest independent publishing company, reaches 4.3 million Aussies monthly across 100 brands, and has always had […]
Viafoura is deeply committed to ensuring our products are accessible to all users. Our dedication to creating universally usable experiences is core to our approach to product development. This commitment to ensuring quality experiences for all users, makes accessibility a priority from the very beginning of our design process. Introducing Our Accessibility Expert: Farhan Jiwani! […]
Recirculation: a real-time metric that compares the number of visitors to a page to the number of users who move from that content to another page. Why is recirculation a valuable KPI? Recirculation is more valuable to your business than acquiring new visitors. Not only is acquisition becoming increasingly difficult and costly, viewing more pages […]
2023 is a year where success will all come down to the bottom line. Ad revenues and subscription rates are under pressure as the economy teeters on the brink of a recession. Publishers are impacted by revenue decisions forcing corporate reorganizations and the scaling back of available resources. So, where should a publisher focus its […]
As Trust & Safety move to the forefront of legislative assemblies around the world [https://www.canada.ca/en/canadian-heritage/campaigns/harmful-online-content.html] [https://www.gov.uk/guidance/a-guide-to-the-online-safety-bill], creating an online community that is a safe space for all is more important than ever. And with nearly 70% of audiences spending more than 15% of their time on-site reading posts and comments, you want to ensure your […]
Pulling together analytics aggregated across a sample of Pugpig’s 350+ media brands and augmented with industry data, the report shares valuable insights into how readers are consuming content (particularly on mobile) and how publishers are responding to their needs. Download the full report here, and find our 5 key takeaways below. 1. Whilst most digital habits […]
This article wrapped up: The value proposition canvas helps you define your customer’s profile and pair this with your product/service to ensure your premium offers provide value The Golden Circle framework will allow you to work on your why, what and how Starting with the why is how you’ll best define a value proposition that […]
