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El Espectador is driving meaningful engagement experiences with Viafoura

El Espectador is the oldest and most emblematic newspaper in Colombia. Founded in 1887 by Fidel Cano Gutiérrez in the city of Medellin, it has been a bastion of liberal thought and ideas, of independence, and of investigative and denunciatory journalism. Since its first issue, its motto has been “El Espectador will work for the good of the country with liberal criteria and for the good of the liberal principles with patriotic criteria”. It is now recognized as one of the top newspapers in the country*.

El Espectador has partnered with Viafoura to launch a full suite of engagement solutions designed to generate a more interactive experience for readers on its website that will ultimately foster a stronger sense of community. These solutions include comments moderated by Viafoura’s AI engine, live blogs to cover breaking events like elections or sports games, chats for community members, and trending conversations. 

According to Alvaro Cuesta, UX and audience monetization manager at El Espectador, “We aspire to create a space that will encourage open, civil debate while also encouraging the generation of opinions – a place where our audience will feel like they are part of the editorial team by participating in the coverage of relevant, up-to-date events.”

“The solution implementation process has been extremely positive. Viafoura’s developers were attentive to our requirements, recognizing our unique needs. We’re excited for our future with Viafoura,” says Cuesta.

We’re really excited to partner with the El Espectador team to improve the quality of conversations on their site. I look forward to seeing how Viafoura’s Live Blogs and Community Chats will help their editorial team create meaningful engagement experiences with their audience.” says Dalia Vainer, Director Customer Experience at Viafoura.

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