Viafoura Blog

Audience Intelligence

Media Buyers are Blacklisting Coronavirus Content, and It’s Damaging the News Industry

Calling all fellow marketers: blacklisting coronavirus content for your advertisements is harmful to your business, your communities and the entire news industry.  “News organizations are working tirelessly to provide reliable…

Jesse MoeinifarApril 16, 2020

Audience Intelligence

Here’s What Media Companies Are Doing to Deal With COVID-19 Information Overload

With COVID-19 disrupting the world, the demand for news has never been greater. Newsrooms are being pushed to their limits as they test the most time-saving yet effective methods to…

Jesse MoeinifarApril 9, 2020

Engagement

The Importance of Online Social Interactions for News Organizations Everywhere

As the coronavirus pushes millions of people into isolation, the internet is now one of the few tools people can use to connect with each other.  “Researchers have long understood…

Jesse MoeinifarApril 6, 2020

Engagement

Here’s How Sports Broadcasters Can Keep Fans Engaged Amid the Pandemic

Protective measures against COVID-19 are currently in full force around the world, causing all types of events and public areas to shut down. Among the businesses affected by closures, sports…

Rebecca AlterApril 1, 2020

ArchiveEngagement

5 Best Practices Media Companies Can Learn from European Publishers

This article first appeared in Publishing Executive With more people living in Europe than in the U.S. and Canada combined, there’s a massive knowledge pool among European media companies that…

Jesse MoeinifarMarch 26, 2020

BlogEngagement

Five Breaking News Tactics to Help You With Your Coronavirus Coverage

The quick spread of the coronavirus is triggering panic all around the world. But by battling related misinformation and keeping the public informed, digital media is currently the one thing…

Jesse MoeinifarMarch 16, 2020

Engagement

You’ve Got A Paid Subscriber, Now What?

Well done on earning another subscriber for your media company! But contrary to popular belief, it isn’t time to pop open that bottle of Champagne quite yet. In fact, whether…

Rebecca AlterFebruary 27, 2020

Engagement

Churn Reduction 101: What the Media Experts Have to Say

Thanks to the unpredictable algorithms on big tech platforms and decline of third-party cookies, the most effective path to earning revenue is changing. Media companies must now compensate for these…

Maya CieszynskaFebruary 20, 2020

Engagement

Five Simple and Subtle Ways to Recommend Content to Your Audience

When it comes to the media industry, content recommendation goes far beyond newsletters. Companies are beginning to recognize that, when done strategically, recommending content to audiences can amplify consumer interest…

Jesse MoeinifarFebruary 13, 2020

Engagement

The Different Ways You Can Monetize Your Audience

If you take a good look around the media industry, you may notice something — social media and other big tech companies are no longer dependable revenue sources. This is…

Maya CieszynskaFebruary 6, 2020

Product

Meet The Newest Way to Re-Engage Your Audience

Wouldn’t it be great if you could drive more user engagement on your digital properties without adding to your already endless workload? Viafoura’s new recirculation feature — a tool that…

Rebecca AlterJanuary 31, 2020

Engagement

Here’s How to Win Over Younger Audiences Before You Lose Their Attention For Good

At the moment, 64% of the earth’s population is made up of millennials (those born between 1981-1996) and Generation Z (those born after 1996). That means no matter how loyal…

Rebecca AlterJanuary 27, 2020

Engagement

Growing Media Trends That Will Hook Consumers in 2020

2020 has finally arrived, prompting media professionals everywhere to examine and test new industry trends. So how can one possibly predict which ones will help businesses grow and which ones…

Dan SeamanJanuary 14, 2020

Engagement

Gaining your competitive edge for the 2020’s

Right now, media companies everywhere are racing to stay on top of the ever-evolving trends and technologies in the industry. But with the future constantly barrelling towards us, the most…

Jesse MoeinifarJanuary 7, 2020

BlogCommunityEngagement

Newsrooms: The One Thing That Will Make or Break Subscriber Conversion Metrics

News media organizations are in a constant state of transformation and reinvention. Whether they drive revenue through ads, memberships, metered access, hard paywalls and everything in between, the most successful…

Barbara BettsDecember 12, 2019

Audience IntelligenceBlogCommunityEngagement

You Got a Registered User, Now What?

Conjure up an effective plan to keep your registered users interested and active in your community.

Rebecca AlterNovember 29, 2019

Audience IntelligenceBlogCommunityEngagement

How Engagement Tools Can be Leveraged in the OTT Space

Once you implement the right tools on your platform, you can engage your audience and ultimately grow your revenue.

Rebecca AlterNovember 21, 2019

BlogCommunityEngagement

You’ve Lost a Subscriber, Now What?

Before you continue on the path of subscriber decline, there are some steps you can take to flip the fate of your brand around.

Rebecca AlterNovember 18, 2019

BlogCommunityEngagement

Week of Nov. 9th-15th: Your Media News Update

This past week, the media industry has seen a lot of new approaches in tackling the challenges of the traditional subscription business model. Companies are getting creative and investing into…

Barbara BettsNovember 18, 2019

Audience IntelligenceBlogCommunityCustomers

The State of Consumers in the Streaming Wars (and How to Win Them Over)

If you’re an organization that is knee-deep in the streaming wars, the one thing you should be laser-focused on to give yourself an edge over your competition is the very…

Jesse MoeinifarNovember 11, 2019