Viafoura Blog

Engagement

Five Simple and Subtle Ways to Recommend Content to Your Audience

When it comes to the media industry, content recommendation goes far beyond newsletters. Companies are beginning to recognize that, when done strategically, recommending content to audiences can amplify consumer interest…

Jesse MoeinifarFebruary 13, 2020

Engagement

The Different Ways You Can Monetize Your Audience

If you take a good look around the media industry, you may notice something — social media and other big tech companies are no longer dependable revenue sources. This is…

Maya CieszynskaFebruary 6, 2020

Product

Meet The Newest Way to Re-Engage Your Audience

Wouldn’t it be great if you could drive more user engagement on your digital properties without adding to your already endless workload? Viafoura’s new recirculation feature — a tool that…

Rebecca AlterJanuary 31, 2020

Engagement

Here’s How to Win Over Younger Audiences Before You Lose Their Attention For Good

At the moment, 64% of the earth’s population is made up of millennials (those born between 1981-1996) and Generation Z (those born after 1996). That means no matter how loyal…

Rebecca AlterJanuary 27, 2020

Engagement

Growing Media Trends That Will Hook Consumers in 2020

2020 has finally arrived, prompting media professionals everywhere to examine and test new industry trends. So how can one possibly predict which ones will help businesses grow and which ones…

Dan SeamanJanuary 14, 2020

Engagement

Gaining your competitive edge for the 2020’s

Right now, media companies everywhere are racing to stay on top of the ever-evolving trends and technologies in the industry. But with the future constantly barrelling towards us, the most…

Jesse MoeinifarJanuary 7, 2020

BlogCommunityEngagement

Newsrooms: The One Thing That Will Make or Break Subscriber Conversion Metrics

News media organizations are in a constant state of transformation and reinvention. Whether they drive revenue through ads, memberships, metered access, hard paywalls and everything in between, the most successful…

Barbara BettsDecember 12, 2019

Audience IntelligenceBlogCommunityEngagement

You Got a Registered User, Now What?

Conjure up an effective plan to keep your registered users interested and active in your community.

Rebecca AlterNovember 29, 2019

Audience IntelligenceBlogCommunityEngagement

How Engagement Tools Can be Leveraged in the OTT Space

Once you implement the right tools on your platform, you can engage your audience and ultimately grow your revenue.

Rebecca AlterNovember 21, 2019

BlogCommunityEngagement

You’ve Lost a Subscriber, Now What?

Before you continue on the path of subscriber decline, there are some steps you can take to flip the fate of your brand around.

Rebecca AlterNovember 18, 2019

BlogCommunityEngagement

Week of Nov. 9th-15th: Your Media News Update

This past week, the media industry has seen a lot of new approaches in tackling the challenges of the traditional subscription business model. Companies are getting creative and investing into…

Barbara BettsNovember 18, 2019

Audience IntelligenceBlogCommunityCustomers

The State of Consumers in the Streaming Wars (and How to Win Them Over)

If you’re an organization that is knee-deep in the streaming wars, the one thing you should be laser-focused on to give yourself an edge over your competition is the very…

Jesse MoeinifarNovember 11, 2019

BlogCommunityEngagement

Week of Nov. 2-8th: Your Media News Update

As the year 2020 draws closer to us, a wide range of new content forms and topics that consumers will want to engage with are emerging.

Barbara BettsNovember 8, 2019

Audience IntelligenceBlogCommunityEngagement

You Got New Engagement Tools, Now What?

With the decline of trust in social media advertising, media organizations are exploring new technologies ⁠— specifically on-site engagement tools that build audiences on their own platforms.

Dan SeamanNovember 1, 2019

BlogCommunityEngagement

Week of Oct. 26th-Nov. 1st: Your Media News Update

During the last week of October, we saw the release of many new technologies that will forever impact the state of content delivery and how we consume content. We now…

Barbara BettsNovember 1, 2019

Audience IntelligenceBlogEngagement

What We Can Learn From Pirate Sites

Currently, the internet is littered with pirate sites that offer viewers free, often illegal access to TV shows, movies, live sports and music. These sites also include audience engagement solutions…

Barbara BettsOctober 25, 2019

BlogCommunity

Week of Oct. 19th-25th: Your Media News Update

The last week has seen a flurry of activity around topics related to automated content moderation and product design as well as ways to develop communities and keep them engaged.…

Barbara BettsOctober 25, 2019

Audience IntelligenceBlogCommunityEngagement

Why People Hate Live Commenting, but Will Learn to Love It

A common misconception about online, live commenting tools has taken root within the internet. Want to take a guess as to what that might be? Let us give you a…

Rebecca AlterOctober 18, 2019

BlogCommunityEngagement

Week of Oct. 12th-18th: Your Media News Update

The past seven days have seen a lot of chatter within the media and publishing industry. The many news stories and reports that have been revealed will have a significant…

Barbara BettsOctober 18, 2019

Audience IntelligenceBlogProduct

Audience Engagement Data is About to Amp up Sports Media

Just last week, Adam Hodgkins, the senior business development manager at Genius Sports Media, published an insightful article that dug into why audience engagement data on-site is the key to…

Rebecca AlterOctober 16, 2019