By now, your media company’s probably navigating the world of subscription revenue. So ask yourself this: Is the ‘premium’ experience you offer consumers in exchange for their subscription truly worth…
Maya CieszynskaJune 3, 2020
At the moment, many publishers find themselves at a crossroads. They’re unsure if they should monetize high-performing pandemic content or offer it for free to support consumers (especially in light…
Rebecca AlterMay 14, 2020
At this time, media companies are facing some of the most pressing challenges they’ve encountered so far: shrinking advertising dollars, a strain on resources, endless misinformation and a shift to…
Jesse MoeinifarApril 27, 2020
Calling all fellow marketers: blacklisting coronavirus content for your advertisements is harmful to your business, your communities and the entire news industry. “News organizations are working tirelessly to provide reliable…
Jesse MoeinifarApril 16, 2020
With COVID-19 disrupting the world, the demand for news has never been greater. Newsrooms are being pushed to their limits as they test the most time-saving yet effective methods to…
Jesse MoeinifarApril 9, 2020
As the coronavirus pushes millions of people into isolation, the internet is now one of the few tools people can use to connect with each other. “Researchers have long understood…
Jesse MoeinifarApril 6, 2020
Protective measures against COVID-19 are currently in full force around the world, causing all types of events and public areas to shut down. Among the businesses affected by closures, sports…
Rebecca AlterApril 1, 2020
This article first appeared in Publishing Executive With more people living in Europe than in the U.S. and Canada combined, there’s a massive knowledge pool among European media companies that…
Jesse MoeinifarMarch 26, 2020
The quick spread of the coronavirus is triggering panic all around the world. But by battling related misinformation and keeping the public informed, digital media is currently the one thing…
Jesse MoeinifarMarch 16, 2020
Well done on earning another subscriber for your media company! But contrary to popular belief, it isn’t time to pop open that bottle of Champagne quite yet. In fact, whether…
Rebecca AlterFebruary 27, 2020
Thanks to the unpredictable algorithms on big tech platforms and decline of third-party cookies, the most effective path to earning revenue is changing. Media companies must now compensate for these…
Maya CieszynskaFebruary 20, 2020
When it comes to the media industry, content recommendation goes far beyond newsletters. Companies are beginning to recognize that, when done strategically, recommending content to audiences can amplify consumer interest…
Jesse MoeinifarFebruary 13, 2020
If you take a good look around the media industry, you may notice something — social media and other big tech companies are no longer dependable revenue sources. This is…
Maya CieszynskaFebruary 6, 2020
Wouldn’t it be great if you could drive more user engagement on your digital properties without adding to your already endless workload? Viafoura’s new recirculation feature — a tool that…
Rebecca AlterJanuary 31, 2020
At the moment, 64% of the earth’s population is made up of millennials (those born between 1981-1996) and Generation Z (those born after 1996). That means no matter how loyal…
Rebecca AlterJanuary 27, 2020
2020 has finally arrived, prompting media professionals everywhere to examine and test new industry trends. So how can one possibly predict which ones will help businesses grow and which ones…
Dan SeamanJanuary 14, 2020
Right now, media companies everywhere are racing to stay on top of the ever-evolving trends and technologies in the industry. But with the future constantly barrelling towards us, the most…
Jesse MoeinifarJanuary 7, 2020
News media organizations are in a constant state of transformation and reinvention. Whether they drive revenue through ads, memberships, metered access, hard paywalls and everything in between, the most successful…
Barbara BettsDecember 12, 2019
Conjure up an effective plan to keep your registered users interested and active in your community.
Rebecca AlterNovember 29, 2019
Once you implement the right tools on your platform, you can engage your audience and ultimately grow your revenue.
Rebecca AlterNovember 21, 2019
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